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For those of you who have been following the discussion, a Lean Startup is Eric Ries ’s description of the intersection of CustomerDevelopment , Agile Development and if available, open platforms and open source. Over its lifetime a Lean Startup may spend less money than a traditional startup.
CustomerDevelopment is all about gathering a list of what features customers want by talking to them, surveying them, or running “focus groups.” Gathering feature requests from customers is not what marketing should be doing in a startup. And it’s certainly not CustomerDevelopment.
luck… and as one of Steve Blank’s posts today mentioned, you can’t test hypotheses from within your building. Steve Blanks 30 years of Silicon Valley startup advice.
CustomerDevelopment We were starting Epiphany, my last company. I was out and about in Silicon Valley doing what I would now call Customer Discovery trying to understand how marketing departments in large corporations worked. This is the pivot, a crucial tactical maneuver for the lean startup [.]
CustomerDevelopment ) to help you quickly recognize and reverse any incorrect decisions. CustomerDevelopment) to help you quickly recognize and reverse any incorrect decisions.&# My advice was to start a policy of making reversible decisions before anyone left his office or before a meeting ended.
Filed under: CustomerDevelopment , Venture Capital | Tagged: Entrepreneurs « CustomerDevelopment Manifesto: Market Type (part 4) CustomerDevelopment Manifesto: The Path of Warriors and Winners (part 5) » 16 Responses Jon Ziskind , on September 14, 2009 at 9:19 am Said: Steve – Great post and really great advice.
Will Price , October 11, 2010 Georgians Should Vote No - Force of Good: a blog by Lance Weatherby , October 28, 2010 Free Software for Managing a Lean Startup - Platforms and Networks , January 17, 2010 Purpose Driven Life - Journey of a Serial Entrepreneur , July 26, 2010 Two Decade-Defining Acquisitions?
CustomerDevelopment/Lean Startups In hindsight startups and the venture capital community left out the most important first step any startup ought to be doing – hypothesis testing in front of customers- from day one. It’s what my textbook on CustomerDevelopment describes. I was an idiot.
However, you will be dealing with almost daily change, (new customer feedback/insights from a CustomerDevelopment process and technical roadblocks ,) as the company searches for a repeatable and scalable business model. The Adventure of a Lifetime. This means you still need to have a resilient personality, and be agile.
Lessons Learned No one will tell you to work fewer hours You need to be responsible for your own health and happiness Burnout sneaks up on you Burnout is self-induced. You created it and own it. Steve Blanks 30 years of Silicon Valley startup advice.
Filed under: CustomerDevelopment , Marketing , SuperMac , Technology | Tagged: Steve Blank , SuperMac « Love/Hate Business Plan Competitions Gravity Will be Turned Off » 17 Responses EricS , on May 11, 2009 at 11:05 am Said: I loved my Spigot. It was fun watching it happen.
Platform selection and technical design - if your business strategy is to create a low-burn, highly iterative lean startup, youd better be using foundational tools that make that easy rather than hard. But I think in a lean startup, the development methodology is too important to be considered "just management." I dont think so.
The answer depends on your answer to two questions: which step in the CustomerDevelopment process are you on? CustomerDevelopment and Selling Strategy If you’ve just started your company you are in customer discovery. Hiring a VP of Sales in customer discovery typically sets a startup back.
Reply Karma in the Lean Startup Era , on January 28, 2010 at 5:26 pm Said: [.] Reply Relentless – The Difference Between Motion And Action « Steve Blank , on November 9, 2009 at 6:02 am Said: [.] to move their applications to our unique machine architecture. Steve Blanks 30 years of Silicon Valley startup advice.
So no post today on entrepreneurship, Secret History of Silicon Valley, CustomerDevelopment, Lean Startups, etc. Families gather from across the country to spend time with each other and feast on a traditional turkey dinner. Our friends who run the state park surrounding our ranch will join all of us for Thanksgiving dinner.
But then, because there might be entrenched competitors and your concept is radically new, you still need to invest in the customerdevelopment process to learn how to get design wins from companies who may be happy with their existing vendors. For example, complex new semiconductor architectures, (i.e.
I was between my 7th and 8th and final startup; licking my wounds from Rocket Science, the company I had cratered as my first and last attempt as a startup CEO. Yet when I talked to my venture capital friends, they said, “Well, that’s just how startups work. We’ve managed startups like this forever; there is no other way to manage them.”
If you are a practitioner of CustomerDevelopment, ESL was doing it before most us were born. Two years out of the Air Force, serendipity (which would be my lifelong form of career planning) found me in Silicon Valley working for my first company: ESL. If you’re an entrepreneur, ESL is the most important company you’ve never heard of.
And now am leading a startup of my own ( [link] ) where we’re students of you and Eric Ries’ lean startup principles. I ultimately answered that call, joining Sun Microsystems with a 3-digit employee number. Thanks for connecting the historical dots! Steve Blanks 30 years of Silicon Valley startup advice.
Reply steveblank , on March 28, 2009 at 7:27 am Said: Denis, Over time the blogs tagged under the “customerdevelopment&# category will build up a narrative of illustrative stories of how customerdevelopment evolved in practice. What part of this blog should I read if I am also reading the book?
Facts are the rock on which you build your strategy and tactics In a startup second-hand facts are almost as useless as opinions. Steve Blanks 30 years of Silicon Valley startup advice.
What is it that’s unique about the market I’m in? We’ll talk about the implications of what vertical market you’re entering in the next few posts. Steve Blanks 30 years of Silicon Valley startup advice.
And other startups are in a New Market — creating a market from scratch (like Apple with the iPhone, or iPod/iTunes.) (“Market Type&# radically changes how you sell and market at each step in CustomerDevelopment. Reply 4 Anti-Lean Startup Archetypes at Market By Numbers , on August 4, 2009 at 11:30 am Said: [.]
I hate business plan competitions. I Love Business Plan Competitions I had a breakfast with a friend who has founded a few companies in Thailand and started the New Ventures Program at one of their universities. Steve Blanks 30 years of Silicon Valley startup advice.
I’ve built my company using the CustomerDevelopment Model from Day One. I recently completed the Validation step (less the industry analyst presentations) and am ready to move on to Customer Creation. Can I buy you lunch to share it with you? &# Yes, I’m serious. So the ask is made — shall it be given?
The Times Square Strategy discussion I had with Eric Ries , was still top of mind, so instead of my standard CustomerDevelopment lecture , I offered my thoughts on: the origin of CustomerDevelopment, where we are today, and where does CustomerDevelopment go, and how you can help get it there.
Not being able to hear negative customer input is an extremely bad idea. Out of the Ashes A few of the key tenets of CustomerDevelopment , came from the ashes. era&# , but really interested in your take on these “free&# models through the prism of CustomerDevelopment. We all know how that ends up.
This post describes a solution – the CustomerDevelopment Model. In future posts I’ll describe how Eric Ries and the Lean Startup concept provide the equivalent model for product development activities inside the building and neatly integrates customer and agile development.
The CustomerDevelopment talk can be seen here. If you’ve never seen Eric’s Lean Startup presentation, take a few minutes to at least watch his part. That said I will be giving a CustomerDevelopment talk at TIECON , Saturday May 16th, 1:30 thanks for asking. steve CustomerDevelopment is Hard.
From the king of customerdevelopment, Steve Blank: [.] You don’t get grades for having resiliency, curiosity, agility, resourcefulness, pattern recognition and tenacity. You just get successful. Sometimes they just drop out and do their own thing. No one has to tell them to do that.
CustomerDevelopment This strategy of starting on faith, and quickly turning them into facts is the core of the CustomerDevelopment process. Employ customerdevelopment. I talk about this in my book and there is always a discussion at the Lean Startup Group at [link]. Order Here. Now In Print!
Resegmentation means these startups are trying to lure some of the current or potential customers away from incumbents by either offering a lower cost product, or by offering features that appealed to a specific niche or subset of the existing users. Do you know the archetype of their customers? Me – “Have you used Company x’s product?
CustomerDevelopment.) Unlike large corporations, startup meetings are not about achieving consensus for every objection raised. They are about forward motion, momentum and feedback loops (i.e. For a startup “No Corner Cases&# needs to be an integral part of your corporate DNA.
That’s in stark contrast to the traditional Product Development Model where it’s expected a customer is already there and waiting and it’s simply a matter of [.] Reply Best books for the lean product managers — Justin Gibbs , on April 28, 2009 at 2:44 pm Said: [.]
And you’d like me to do my talk on CustomerDevelopment and startups?” “No, we’re the other CIA.” Steve my name is Donald xx, and I’m the head of external affairs of the CIA’s venture capital firm and we’d like you to keynote our conference.” Do you mean the Culinary Institute of America?
Filed under: CustomerDevelopment « Requiem For A Roommate 2 Responses steve , on October 21, 2010 at 7:05 am Said: what did Carl say at 1:12 ? BTW, the definition of entrepreneurship I describe at 2:50 into the video is described in detail in the post “ You’re Not a Real Entrepreneur.&#
My ideas about CustomerDevelopment started evolving around these concepts. Eric Ries’s astute observations about engineering and Lean Startups make the same point. However, I think if I had understood the basics of CustomerDevelopment I might have done 5-6 startups rather than 8 to get to retirement.
I can’t get this one out of my head. ———— The VENONA Project One of the most interesting (declassified) stories of cryptography is the deciphering of Soviet communications to their diplomatic missions in the U.S during World War II. Steve Blanks 30 years of Silicon Valley startup advice.
I was in New York last week with my class at Columbia University and several events made me realize that the CustomerDevelopment model needs to better describe its fit with web-based businesses. In it, I got asked a question I often hear: “What if we have a web-based business that doesn’t have revenue or paying customers?
Sure the rest of the stories diverge though… can’t really imagine a Soviet counterpart to the CustomerDevelopment method. Getting B-52s through the Soviet Air Defense System Posted on March 29, 2009 by steveblank This is post II of how I came to write “ The Secret History of Silicon Valley “ 1974.
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