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A New Way to Teach Entrepreneurship – The Lean LaunchPad at Stanford: Class 1

Steve Blank

In January, we introduced a new graduate course at Stanford called the " target="_blank">Lean LaunchPad. It was designed to bring together many of the new approaches to building a successful startup – customer development, agile development, business model generation and pivots. OK, somehow we got them interested.

Lean 307
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5 Tips to Becoming a More Customer Centric Organization

Both Sides of the Table

He published our first wiki where the whole list of potential features were outlined. He made customer-to-customer dialog possible and visible. Where we designed what we perceived to be a simple product they turned the customer development process it into a science. Back then it seemed foreign.

Customer 280
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Why we need to teach MBA’s about modern entrepreneurship (and what Harvard Business School is doing about it)

Startup Lessons Learned

In fact, this crisis was at the heart of Steve Blank ’s original impetus to develop customer development as an alternative set of milestones to use for startups.) One tweet read, “well, if HBS is investing in the lean startup we know it has jumped the shark.” I'm hoping we'll get this hosted on a wiki soon.)

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The Lean LaunchPad – Teaching Entrepreneurship as a Management Science

Steve Blank

We’ll build the class around the business model / customer development / agile development solution stack. Instead you will be getting your hands dirty talking to customers, partners, competitors, as you encounter the chaos and uncertainty of how a startup actually works. Start your blog/wiki/journal.

Wiki 318
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The LeanLaunch Pad at Stanford – Class 2: Business Model Hypotheses

Steve Blank

Our new Stanford Lean LaunchPad class was an experiment in a new model of teaching startup entrepreneurship. Start their team’s blog/wiki/journal to record their progress during for the class. Filed under: Business Model versus Business Plan , Customer Development , Lean LaunchPad , Teaching. Syllabus here.

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Lessons Learned: What is customer development?

Startup Lessons Learned

Lessons Learned by Eric Ries Saturday, November 8, 2008 What is customer development? But too often when its time to think about customers, marketing, positioning, or PR, we delegate it to "marketroids" or "suits." Many of us are not accustomed to thinking about markets or customers in a disciplined way.

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Lessons Learned: The lean startup

Startup Lessons Learned

Lessons Learned by Eric Ries Monday, September 8, 2008 The lean startup Ive been thinking for some time about a term that could encapsulate trends that are changing the startup landscape. After some trial and error, Ive settled on the Lean Startup. I like the term because of two connotations: Lean in the sense of low-burn.

Lean 168