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I was in New York last week with my class at Columbia University and several events made me realize that the CustomerDevelopment model needs to better describe its fit with web-based businesses. In it, I got asked a question I often hear: “What if we have a web-based business that doesn’t have revenue or paying customers?
Chasing funding versus chasing customers and a repeatable and scalable business model, is one reason startups fail. Product Development – Getting Funded as The Goal In a traditional product development model, entrepreneurs come up with an idea or concept, write a business plan and try to get funding to bring that idea to fruition.
Lessons Learned by Eric Ries Saturday, November 8, 2008 What is customerdevelopment? But too often when its time to think about customers, marketing, positioning, or PR, we delegate it to "marketroids" or "suits." Many of us are not accustomed to thinking about markets or customers in a disciplined way.
Lessons Learned by Eric Ries Sunday, September 7, 2008 CustomerDevelopment Engineering Yesterday, I had the opportunity to guest lecture again in Steve Blank s entrepreneurship class at the Berkeley-Columbia executive MBA program. Its a nice complement on the product engineering side to his customerdevelopment methodology.
I believe it is the best introduction to CustomerDevelopment you can buy. As all of you know, Steve Blank is the progenitor of CustomerDevelopment and author of The Four Steps to the Epiphany. You can imagine how well that worked. On the minus side, that has made it a wee bit hard to understand.
Lessons Learned by Eric Ries Monday, March 16, 2009 Combining agile development with customerdevelopment Today I read an excellent blog post that I just had to share. In most agile development systems, there is a notion of the "product backlog" a prioritized list of what software is most valuable to be developed next.
Long before there was the Lean Startup, Business Model Canvas or CustomerDevelopment there was a guy in Santa Barbara California who had already figured it out. I want to tell you a story about how a team pivoted and succeeded by synchronizing product and customerdevelopment. How dare you,” the fab manager said. “We
Lessons Learned by Eric Ries Wednesday, December 23, 2009 Why vanity metrics are dangerous In a previous post, I defined two kinds of metrics: vanity metrics and actionable metrics. In this post, Id like to talk about the perils of vanity metrics. My personal favorite vanity metrics is "hits."
Lessons Learned by Eric Ries Sunday, October 5, 2008 The product managers lament Life is not easy when youre working in an old-fashioned waterfall development process, no matter what role you play. The product manager was clearly struggling to get results from the rest of the team. Lets start with what the product manager does.
What had previously been a strength – their great management processes – now holds back their ability to respond to new challenges. Once upon a time every great organization was a scrappy startup willing to take risks – new ideas, new methods, new customers, targets, and mission. However, their biggest obstacle is internal.
Lessons Learned by Eric Ries Monday, October 20, 2008 The engineering managers lament I was inspired to write The product managers lament while meeting with a startup struggling to figure out what had gone wrong with their product development process. This engineering manager is a smart guy, and very experienced.
Tech IPO prices exploded and subsequent trading prices rose to dizzying heights as the stock prices became disconnected from the traditional metrics of revenue and profits. Massive liquidity awaited the first movers to the IPO’s, and that’s how they managed their portfolios.
Lessons Learned by Eric Ries Friday, July 9, 2010 Founder personalities and the “first-class man&# theory of management At any given time, something like four percent of the US population is engaged in some form of new-company-creation. But I’m not convinced those labels are right at all.
Master of 500 Hats: Startup Metrics for Pirates (SeedCamp 2008, London) This presentation should be required reading for anyone creating a startup with an online service component. He also has a discussion of how your choice of business model determines which of these metric areas you want to focus on. Choose one.
—– Lean Innovation Management. Each horizon requires different focus, different management, different tools and different goals. To move innovation faster, we now have 21 st century tools — Business Model Canvas , CustomerDevelopment , Agile Engineering – all adding up to a Lean Startup.
Ben Horowitz ’s book The Hard Thing About Hard Things is driving the conversation around startup management this year. Bob Sutton is a Stanford professor and the author of several best-selling books on standout management, including Scaling Up Excellence , an investigation of high-growth companies. Eric Ries will interview him.
When I asked our trade show manager she looked at me like I was the house idiot and said, “Steve, don’t you know that my job is to set up our trade show booth?” But my favorite was when the public relations manager said, “we’re here to write press releases and answer the phone in case the press calls.” This is a big idea.
Seth Sternberg Co-Founder & CEO Scott Chacon CIO Kevin Hale Senior Product Manager NEW! Vinod Khosla Founder Dave McClure Founding Partner Eric Ries Author Steve Blank Serial Entrepreneur & Professor Todd Park CTO Travis Kalanick CEO & Co-Founder Joe Zadeh Director of Product Sam Shank Co-Founder & CEO NEW!
The application of agile development methodologies which dramatically reduce waste and unlock creativity in product development. See CustomerDevelopment Engineering for my first stab at articulating the theory involved) Ferocious customer-centric rapid iteration, as exemplified by the CustomerDevelopment process.
Lessons Learned by Eric Ries Thursday, January 7, 2010 Is Entrepreneurship a Management Science? My explicit goal in working with HBR is to foster a dialog between entrepreneurs and more traditional general managers. Is Entrepreneurship a Management Science? - Is Entrepreneurship a Management Science? Without further ado.
We have to manage to learn something from our first product iteration. In a lot of cases, this requires a lot of energy invested in talking to customers or metrics and analytics. I do this as a core part of the Product Management process I use at all startups. Robert August 25, 2009 5:25 AM Bernard said.
Focus on the output metrics of that part of the product, and you make the problem a lot more clear. I had the opportunity to pioneer this approach to funnel analysis at IMVU, where it became a core part of our customerdevelopment process. Labels: customerdevelopment , split-test 7comments: Editor said.
Through rapid experimentation, short product development cycles, and rigorous measurements of the right metrics, they can ascertain what customers really want. Such direct experiences allows one to test critical “leap-of-faith” assumptions about what customers like and dislike.
Filed under: CustomerDevelopment , Venture Capital | Tagged: Entrepreneurs « CustomerDevelopment Manifesto: Market Type (part 4) CustomerDevelopment Manifesto: The Path of Warriors and Winners (part 5) » 16 Responses Jon Ziskind , on September 14, 2009 at 9:19 am Said: Steve – Great post and really great advice.
Metrics – Mine is Bigger Than Yours The first thing SuperMac needed to do was to change how our potential color desktop publishing customers viewed our products versus our competitors’ products. As hokey as it is, when confronted with uncertainty or unknowns, human beings like to be reassured by comparative metrics.
So what does CTO mean, besides just "technical founder who really cant manage anyone?" I always assumed I wouldnt manage anybody. Being a manager didnt sound fun - deep down, who really wants to be held accountable for other peoples actions? So I wound up learning the discipline of managing other people.
Each has its own iterative process: customerdevelopment and agile development respectively. IMVU had a roughly two-month-long development cycle. At this meeting, we would present our goals for the cycle, all the raw results wed managed to collect, and our conclusions about what was next. It was painful.
Lessons Learned by Eric Ries Tuesday, March 24, 2009 The metrics and levers of engagement, presentation on Engagement Loops for Facebook Developer Garage SF Ill be presenting a talk at the Facebook Developer Garage SF Wednesday evening. What good are these metrics if they dont help guide product or business decisions?
They’re deep into CustomerDevelopment ,” he said. Klout Puts Metrics Into Social Media Management - Tim Berry's Blog - Planning Startups Stories , May 21, 2010 I really like klout.com for three good reasons: 1.) it’s about measuring online influence and I’m big on metrics as a key element of business planning; 2.)
This finally bit us after a four month stint of development blew through its testing schedule by a factor of four: two scheduled weeks turned into two months before the product reached stability. Software development is all about managing complexity and the bigger and more mature the codebase gets, the more complex it gets.
Because five whys kept turning up a few key metrics that were hard to set static thresholds for, we even had a dynamic prediction algorithm that would make forecasts based on past data, and fire alerts if the metric ever went out of its normal bounds. Amazing lean startup resources Is Entrepreneurship a Management Science?
If you cant find any , maybe that means you havent figured out who your customer is yet. And if you dont know who your customer is, perhaps some customerdevelopment is in order? Labels: customerdevelopment , search engine marketing 13comments: Jim Lindstrom said. What is customerdevelopment?
To shed some light, I talked with kaChing , a destination that enables individual investors to find outstanding money managers to manage their money. kaChing launched a virtual portfolio management game on Facebook in January 2008 and a similar version shortly thereafter on kaChing.com.
One of the sayings I hear from talented managers in product development is, “good enough never is.&# And, most importantly, it helps team members develop the courage to stand up for these values in stressful situations. Especially in teams that are managing by objectives (or OKRs), the pressure to deliver is intense.
But I managed a few "good learning experiences" before throwing myself full-bore into IMVU. The Entrepreneur’s Guide to CustomerDevelopment ► June (3) What is a startup? Amazing lean startup resources Is Entrepreneurship a Management Science? So much for timing.
I used to call them “executioners” because their attempts to “execute” the standard general management playbook in the startup context of extreme uncertainty usually led to disaster. They have the ultimate responsibility in a venture-backed company of deciding whether to fire the founders and bring in “professional management.”
When I was a manager, I was once leading a cycle post-mortem. We were talking about what went right and wrong in the companys development process, when one (relatively new) employee said something like "I noticed that problem, but I couldnt do anything about it." Utopian theoretics make great blogs but not great managers.
Lessons Learned by Eric Ries Monday, July 13, 2009 The Principles of Product Development Flow If youve ever wondered why agile or lean development techniques work, The Principles of Product Development Flow: Second Generation Lean Product Development by Donald G. Managing timelines instead of queues. Inflexibility.
And when you look at the tools that we use, I mean we’ve made so many technological advances, but really to manage a meeting there’s not a practical tool available. We use email; we use Word; we use task manager; we use a file sharing tool. They are so happy that they finally have a tool to manage their business.
Thats the essence of so many of the lean startup techniques Ive evangelized: customerdevelopment , the Ideas/Code/Data feedback loop , and the adaptation of agile development to the startup experience. Creating a company-wide feedback loop that incorporates both customerdevelopment and agile development is a challenge.
Similar results apply in product management, design, testing, and even operations. If peer pressure doesnt work then it looks like a management problem. And Im afraid those can only be solved by managers who are willing to solve them. The Entrepreneur’s Guide to CustomerDevelopment ► June (3) What is a startup?
You can view previous essays in this series here: Is Entrepreneurship a Management Science? Two Ways to Hold Entrepreneurs Accountable Beware of Vanity Metrics For Startups, How Much Process Is Too Much? Labels: product development Speed up or slow down? Amazing lean startup resources Is Entrepreneurship a Management Science?
In this workshop, the authors of The Entrepreneur's Guide to CustomerDevelopment and The Lean Entrepreneur help you determine the optimal strategy and tactics for your kind of company, focusing on customerdevelopment and market segmentation. Lean startup principles work differently in different environments.
Every board meeting, the metrics of success change. Their product development team is hard at work on a next-generation product platform, which is designed to offer a new suite of products – but this effort is months behind schedule. They are gaining valuable customer data. And yet, their investors are frustrated.
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