This site uses cookies to improve your experience. To help us insure we adhere to various privacy regulations, please select your country/region of residence. If you do not select a country, we will assume you are from the United States. Select your Cookie Settings or view our Privacy Policy and Terms of Use.
Cookie Settings
Cookies and similar technologies are used on this website for proper function of the website, for tracking performance analytics and for marketing purposes. We and some of our third-party providers may use cookie data for various purposes. Please review the cookie settings below and choose your preference.
Used for the proper function of the website
Used for monitoring website traffic and interactions
Cookie Settings
Cookies and similar technologies are used on this website for proper function of the website, for tracking performance analytics and for marketing purposes. We and some of our third-party providers may use cookie data for various purposes. Please review the cookie settings below and choose your preference.
Strictly Necessary: Used for the proper function of the website
Performance/Analytics: Used for monitoring website traffic and interactions
Lessons Learned by Eric Ries Saturday, November 8, 2008 What is customerdevelopment? But too often when its time to think about customers, marketing, positioning, or PR, we delegate it to "marketroids" or "suits." Many of us are not accustomed to thinking about markets or customers in a disciplined way.
Lessons Learned by Eric Ries Sunday, September 7, 2008 CustomerDevelopment Engineering Yesterday, I had the opportunity to guest lecture again in Steve Blank s entrepreneurship class at the Berkeley-Columbia executive MBA program. Its a nice complement on the product engineering side to his customerdevelopment methodology.
I believe it is the best introduction to CustomerDevelopment you can buy. As all of you know, Steve Blank is the progenitor of CustomerDevelopment and author of The Four Steps to the Epiphany. You can imagine how well that worked. On the minus side, that has made it a wee bit hard to understand.
Lessons Learned by Eric Ries Monday, March 16, 2009 Combining agile development with customerdevelopment Today I read an excellent blog post that I just had to share. In most agile development systems, there is a notion of the "product backlog" a prioritized list of what software is most valuable to be developed next.
Long before there was the Lean Startup, Business Model Canvas or CustomerDevelopment there was a guy in Santa Barbara California who had already figured it out. I want to tell you a story about how a team pivoted and succeeded by synchronizing product and customerdevelopment. How dare you,” the fab manager said. “We
Lessons Learned by Eric Ries Wednesday, December 23, 2009 Why vanity metrics are dangerous In a previous post, I defined two kinds of metrics: vanity metrics and actionable metrics. In this post, Id like to talk about the perils of vanity metrics. My personal favorite vanity metrics is "hits."
Lessons Learned by Eric Ries Sunday, October 5, 2008 The product managers lament Life is not easy when youre working in an old-fashioned waterfall development process, no matter what role you play. The product manager was clearly struggling to get results from the rest of the team. Lets start with what the product manager does.
Lessons Learned by Eric Ries Friday, July 9, 2010 Founder personalities and the “first-class man&# theory of management At any given time, something like four percent of the US population is engaged in some form of new-company-creation. But I’m not convinced those labels are right at all.
—– Lean Innovation Management. Each horizon requires different focus, different management, different tools and different goals. To move innovation faster, we now have 21 st century tools — Business Model Canvas , CustomerDevelopment , Agile Engineering – all adding up to a Lean Startup.
Ben Horowitz ’s book The Hard Thing About Hard Things is driving the conversation around startup management this year. Bob Sutton is a Stanford professor and the author of several best-selling books on standout management, including Scaling Up Excellence , an investigation of high-growth companies. Eric Ries will interview him.
When I asked our trade show manager she looked at me like I was the house idiot and said, “Steve, don’t you know that my job is to set up our trade show booth?” But my favorite was when the public relations manager said, “we’re here to write press releases and answer the phone in case the press calls.” This is a big idea.
Seth Sternberg Co-Founder & CEO Scott Chacon CIO Kevin Hale Senior Product Manager NEW! Vinod Khosla Founder Dave McClure Founding Partner Eric Ries Author Steve Blank Serial Entrepreneur & Professor Todd Park CTO Travis Kalanick CEO & Co-Founder Joe Zadeh Director of Product Sam Shank Co-Founder & CEO NEW!
The application of agile development methodologies which dramatically reduce waste and unlock creativity in product development. See CustomerDevelopment Engineering for my first stab at articulating the theory involved) Ferocious customer-centric rapid iteration, as exemplified by the CustomerDevelopment process.
Lessons Learned by Eric Ries Thursday, January 7, 2010 Is Entrepreneurship a Management Science? My explicit goal in working with HBR is to foster a dialog between entrepreneurs and more traditional general managers. Is Entrepreneurship a Management Science? - Is Entrepreneurship a Management Science? Without further ado.
We have to manage to learn something from our first product iteration. In a lot of cases, this requires a lot of energy invested in talking to customers or metrics and analytics. I do this as a core part of the Product Management process I use at all startups. Robert August 25, 2009 5:25 AM Bernard said.
Focus on the output metrics of that part of the product, and you make the problem a lot more clear. I had the opportunity to pioneer this approach to funnel analysis at IMVU, where it became a core part of our customerdevelopment process. Labels: customerdevelopment , split-test 7comments: Editor said.
Through rapid experimentation, short product development cycles, and rigorous measurements of the right metrics, they can ascertain what customers really want. Such direct experiences allows one to test critical “leap-of-faith” assumptions about what customers like and dislike.
Filed under: CustomerDevelopment , Venture Capital | Tagged: Entrepreneurs « CustomerDevelopment Manifesto: Market Type (part 4) CustomerDevelopment Manifesto: The Path of Warriors and Winners (part 5) » 16 Responses Jon Ziskind , on September 14, 2009 at 9:19 am Said: Steve – Great post and really great advice.
So what does CTO mean, besides just "technical founder who really cant manage anyone?" I always assumed I wouldnt manage anybody. Being a manager didnt sound fun - deep down, who really wants to be held accountable for other peoples actions? So I wound up learning the discipline of managing other people.
Lessons Learned by Eric Ries Tuesday, March 24, 2009 The metrics and levers of engagement, presentation on Engagement Loops for Facebook Developer Garage SF Ill be presenting a talk at the Facebook Developer Garage SF Wednesday evening. What good are these metrics if they dont help guide product or business decisions?
This finally bit us after a four month stint of development blew through its testing schedule by a factor of four: two scheduled weeks turned into two months before the product reached stability. Software development is all about managing complexity and the bigger and more mature the codebase gets, the more complex it gets.
Because five whys kept turning up a few key metrics that were hard to set static thresholds for, we even had a dynamic prediction algorithm that would make forecasts based on past data, and fire alerts if the metric ever went out of its normal bounds. Amazing lean startup resources Is Entrepreneurship a Management Science?
If you cant find any , maybe that means you havent figured out who your customer is yet. And if you dont know who your customer is, perhaps some customerdevelopment is in order? Labels: customerdevelopment , search engine marketing 13comments: Jim Lindstrom said. What is customerdevelopment?
To shed some light, I talked with kaChing , a destination that enables individual investors to find outstanding money managers to manage their money. kaChing launched a virtual portfolio management game on Facebook in January 2008 and a similar version shortly thereafter on kaChing.com.
But I managed a few "good learning experiences" before throwing myself full-bore into IMVU. The Entrepreneur’s Guide to CustomerDevelopment ► June (3) What is a startup? Amazing lean startup resources Is Entrepreneurship a Management Science? So much for timing.
I used to call them “executioners” because their attempts to “execute” the standard general management playbook in the startup context of extreme uncertainty usually led to disaster. They have the ultimate responsibility in a venture-backed company of deciding whether to fire the founders and bring in “professional management.”
When I was a manager, I was once leading a cycle post-mortem. We were talking about what went right and wrong in the companys development process, when one (relatively new) employee said something like "I noticed that problem, but I couldnt do anything about it." Utopian theoretics make great blogs but not great managers.
Thats the essence of so many of the lean startup techniques Ive evangelized: customerdevelopment , the Ideas/Code/Data feedback loop , and the adaptation of agile development to the startup experience. Creating a company-wide feedback loop that incorporates both customerdevelopment and agile development is a challenge.
Similar results apply in product management, design, testing, and even operations. If peer pressure doesnt work then it looks like a management problem. And Im afraid those can only be solved by managers who are willing to solve them. The Entrepreneur’s Guide to CustomerDevelopment ► June (3) What is a startup?
You can view previous essays in this series here: Is Entrepreneurship a Management Science? Two Ways to Hold Entrepreneurs Accountable Beware of Vanity Metrics For Startups, How Much Process Is Too Much? Labels: product development Speed up or slow down? Amazing lean startup resources Is Entrepreneurship a Management Science?
In this workshop, the authors of The Entrepreneur's Guide to CustomerDevelopment and The Lean Entrepreneur help you determine the optimal strategy and tactics for your kind of company, focusing on customerdevelopment and market segmentation. Lean startup principles work differently in different environments.
Every board meeting, the metrics of success change. Their product development team is hard at work on a next-generation product platform, which is designed to offer a new suite of products – but this effort is months behind schedule. They are gaining valuable customer data. And yet, their investors are frustrated.
At least, not in the traditional sense of trying to squeeze every tenth of a point out of a conversion metric or landing page. Instead, we try to accelerate with respect to validated learning about customers. Even if it shows improvement in some micro metric, does that invalidate the overall design? No one feature is to blame.
Instead of detailed documents, we focused on tracking our performance to our plan and managing to regularly updated schedules and milestones. ” Blank’s main innovation here is what he calls CustomerDevelopment, which is a methodology for learning and validating market needs through detailed customer communication and follow up.
You can view previous essays in this series here: Is Entrepreneurship a Management Science? Two Ways to Hold Entrepreneurs Accountable Beware of Vanity Metrics For Startups, How Much Process Is Too Much? You can view previous essays in this series here: Is Entrepreneurship a Management Science? Speed up or slow down?
I am convinced one of Joel Spolskys lasting contributions to the field of managing software teams will turn out to be the Joel Test , a checklist of 12 essential practices that you could use to rate the effectiveness of a software product development team. Amazing lean startup resources Is Entrepreneurship a Management Science?
This second kind of seed financing can be a double-edged sword for the entrepreneur and company if not very carefully managed. Early customerdevelopment talks are going great which keeps the team really excited. No updates, screen comps, or metrics have been publicly shared yet.
Lessons Learned by Eric Ries Monday, October 6, 2008 When NOT to listen to your users; when NOT to rely on split-tests There are three legs to the lean startup concept: agile product development , low-cost (fast to market) platforms , and rapid-iteration customerdevelopment. Thats what business is designed to do.
Those rates gave us a map that told us a lot about our customers; insights that proved stable even when the company grew orders of magnitude bigger. Only much later did I realize that this was an application of customerdevelopment to online marketing. Amazing lean startup resources Is Entrepreneurship a Management Science?
The Entrepreneur’s Guide to CustomerDevelopment ► June (3) What is a startup? Startup Visa update ► February (5) Kiwi lean startup + Australia next Why diversity matters (the meritocracy business) Beware of Vanity Metrics (for Harvard Business Rev. Case Study: Continuous deployment makes releases n.
You cannot draw a direct line to reducing waste or improving revenues or cutting costs…whereas the cross-functional teams, you can tie it to a performance metric that has a direct result in the corporate objectives. You have to go find your own customers to experiment with, you have your own brand, so you have to think like a Lean Startup.
The Entrepreneur’s Guide to CustomerDevelopment ► June (3) What is a startup? Startup Visa update ► February (5) Kiwi lean startup + Australia next Why diversity matters (the meritocracy business) Beware of Vanity Metrics (for Harvard Business Rev. Case Study: Continuous deployment makes releases n.
As the (very junior) product marketing manager I got a call from our local salesman that someone at Apple wanted more technical information than just the spec sheets about our new (not yet shipping) chip. The notion of “Market Type&# is there so startups have a metric of when to spend marketing and sales dollars.
I originally thought I might get some development process tips (I managedevelopers), but I find that Im really enjoying your business tips (SEM, listening to customers, etc.). My background isnt metrics, but we came to it as a matter of practicality. 4) More posts about metrics, scaling, and online games.
We organize all of the trending information in your field so you don't have to. Join 5,000+ users and stay up to date on the latest articles your peers are reading.
You know about us, now we want to get to know you!
Let's personalize your content
Let's get even more personalized
We recognize your account from another site in our network, please click 'Send Email' below to continue with verifying your account and setting a password.
Let's personalize your content