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After 20 years of working in startups, I decided to take a step back and look at the productdevelopment model I had been following and see why it usually failed to provide useful guidance in activities outside the building – sales, marketing and business development. So what’s wrong the productdevelopment model?
Chasing funding versus chasing customers and a repeatable and scalable business model, is one reason startups fail. ProductDevelopment – Getting Funded as The Goal In a traditional productdevelopment model, entrepreneurs come up with an idea or concept, write a business plan and try to get funding to bring that idea to fruition.
Lessons Learned by Eric Ries Monday, July 13, 2009 The Principles of ProductDevelopment Flow If youve ever wondered why agile or lean development techniques work, The Principles of ProductDevelopment Flow: Second Generation Lean ProductDevelopment by Donald G. Reinertsen is the book for you.
Lessons Learned by Eric Ries Saturday, November 8, 2008 What is customerdevelopment? When we build products, we use a methodology. But too often when its time to think about customers, marketing, positioning, or PR, we delegate it to "marketroids" or "suits." a roadmap for how to get to Product/Market Fit."
Lessons Learned by Eric Ries Sunday, September 7, 2008 CustomerDevelopment Engineering Yesterday, I had the opportunity to guest lecture again in Steve Blank s entrepreneurship class at the Berkeley-Columbia executive MBA program. Its a nice complement on the product engineering side to his customerdevelopment methodology.
Lessons Learned by Eric Ries Monday, March 16, 2009 Combining agile development with customerdevelopment Today I read an excellent blog post that I just had to share. In most agile development systems, there is a notion of the "product backlog" a prioritized list of what software is most valuable to be developed next.
I believe it is the best introduction to CustomerDevelopment you can buy. As all of you know, Steve Blank is the progenitor of CustomerDevelopment and author of The Four Steps to the Epiphany. You can imagine how well that worked. On the minus side, that has made it a wee bit hard to understand.
Long before there was the Lean Startup, Business Model Canvas or CustomerDevelopment there was a guy in Santa Barbara California who had already figured it out. Frank Robinson of SyncDev has been helping companies figure out their minimum viable product and pivots since 1984, long before I even knew what it meant.
Lessons Learned by Eric Ries Sunday, October 5, 2008 The productmanagers lament Life is not easy when youre working in an old-fashioned waterfall development process, no matter what role you play. The productmanager was clearly struggling to get results from the rest of the team. Frustration is mounting.
Lessons Learned by Eric Ries Monday, October 20, 2008 The engineering managers lament I was inspired to write The productmanagers lament while meeting with a startup struggling to figure out what had gone wrong with their productdevelopment process. This engineering manager is a smart guy, and very experienced.
What had previously been a strength – their great management processes – now holds back their ability to respond to new challenges. Once upon a time every great organization was a scrappy startup willing to take risks – new ideas, new methods, new customers, targets, and mission. However, their biggest obstacle is internal.
For those of you who have been following the discussion, a Lean Startup is Eric Ries ’s description of the intersection of CustomerDevelopment , Agile Development and if available, open platforms and open source. The CustomerDevelopment process (and the Lean Startup) is one way to do that.
They communicated this to productmanagement who looked at all of the internal requirements we had generated (e.g. some came from our customer service, some were to improve performance / scalability from tech ops, some were bug fixes, etc.) and productmanagement worked with me to decide what to build & when.
If this is your attitude, your conception of tech support is completely backwards and you're missing out on important channels for marketing, productdevelopment, and sales. Yes, I'm flagrantly paraphrasing the legendary Kathy Sierra , but the idea applies as much to tech support as to productdevelopment.).
Lessons Learned by Eric Ries Sunday, April 26, 2009 Productdevelopment leverage Leverage has once again become a dirty word in the world of finance, and rightly so. But I want to talk about a different kind of leverage, the kind that you can get in productdevelopment. It has to be found and managed. Great post!
Lessons Learned by Eric Ries Friday, July 9, 2010 Founder personalities and the “first-class man&# theory of management At any given time, something like four percent of the US population is engaged in some form of new-company-creation. But I’m not convinced those labels are right at all.
Massive liquidity awaited the first movers to the IPO’s, and that’s how they managed their portfolios. They needed to be sure that what they were building was what customers wanted and needed. And to be honest, VC’s in this bubble really didn’t care.
Customer Validation. We had closed four $100,000 deals for our customer relationship management software. He had just demo’d our product to his friend, the CFO of Autodesk. The CIO didn’t say much in the presentation (warning, warning) and he passed Joe on to his manager of data warehouse development.
The application of agile development methodologies which dramatically reduce waste and unlock creativity in productdevelopment. See CustomerDevelopment Engineering for my first stab at articulating the theory involved) Ferocious customer-centric rapid iteration, as exemplified by the CustomerDevelopment process.
Lessons Learned by Eric Ries Monday, September 22, 2008 Thoughts on scientific productdevelopment I enjoyed reading a post today from Laserlike (Mike Speiser), on Scientific productdevelopment. I agree with the less is more productdevelopment approach, but for a different reason. Now that is fun.
So what does CTO mean, besides just "technical founder who really cant manage anyone?" I always assumed I wouldnt manage anybody. Being a manager didnt sound fun - deep down, who really wants to be held accountable for other peoples actions? So I wound up learning the discipline of managing other people.
Twenty eight years ago I was the bright, young, eager product marketing manager called out to the field to support sales by explaining the technical details of Convergent Technologies products to potential customers. So their management teams were insisting that they OEM (buy from someone else) these products.
Lessons Learned by Eric Ries Thursday, January 7, 2010 Is Entrepreneurship a Management Science? My explicit goal in working with HBR is to foster a dialog between entrepreneurs and more traditional general managers. Is Entrepreneurship a Management Science? - Is Entrepreneurship a Management Science? Without further ado.
New strategic direction in companies with loyal customers have different consequences then when you had no customers Acquiring new customers are a lot more expensive that converting existing ones. Let’s Fire Our Customers « Steve Blank (tags: product-management startup business) [.]
It’s our hood alignment station,” the plant manager said proudly. One day, I was at the Ford Wixom auto assembly plant training my replacement and I was at met at the door by an irate plant manager. the manager followed us still yelling. These damn models weren’t designed right so we’re fixing them on the line.”
One of the sayings I hear from talented managers in productdevelopment is, “good enough never is.&# And, most importantly, it helps team members develop the courage to stand up for these values in stressful situations. Good managers work hard to create an environment where this courage thrives.
We have to manage to learn something from our first product iteration. In a lot of cases, this requires a lot of energy invested in talking to customers or metrics and analytics. Without further ado, the video: Slides are below: Minimum Viable Product View more presentations from Eric Ries.
This post describes a solution – the CustomerDevelopment Model. In future posts I’ll describe how Eric Ries and the Lean Startup concept provide the equivalent model for productdevelopment activities inside the building and neatly integrates customer and agile development.
I am convinced one of Joel Spolskys lasting contributions to the field of managing software teams will turn out to be the Joel Test , a checklist of 12 essential practices that you could use to rate the effectiveness of a software productdevelopment team. Amazing lean startup resources Is Entrepreneurship a Management Science?
This finally bit us after a four month stint of development blew through its testing schedule by a factor of four: two scheduled weeks turned into two months before the product reached stability. Software development is all about managing complexity and the bigger and more mature the codebase gets, the more complex it gets.
Through rapid experimentation, short productdevelopment cycles, and rigorous measurements of the right metrics, they can ascertain what customers really want. Such direct experiences allows one to test critical “leap-of-faith” assumptions about what customers like and dislike.
The same issues arose time and again: big company management styles versus entrepreneurs wanting to shoot from the hip, founders versus professional managers, engineering versus marketing, marketing versus sales, missed schedule issues, sales missing the plan, running out of money, raising new money.
Startups especially can benefit by using technical debt to experiment, invest in process, and increase their productdevelopment leverage. The biggest source of waste in new productdevelopment is building something that nobody wants. Leverage productdevelopment with open source and third parties.
The Entrepreneur’s Guide to CustomerDevelopment ► June (3) What is a startup? Amazing lean startup resources Is Entrepreneurship a Management Science? Thoughts on scientific productdevelopment Lo, my 5 subscribers, who are you? No departments The Five Whys for Startups (for Harvard Business R.
I had the opportunity to pioneer this approach to funnel analysis at IMVU, where it became a core part of our customerdevelopment process. To promote this metrics discipline, we would present the full funnel to our board (and advisers) at the end of every development cycle. Check your assumptions, what went wrong?
Similar results apply in productmanagement, design, testing, and even operations. Luckily, I now have the benefit of a forthcoming book, The Principles of ProductDevelopment Flow. Labels: five whys root cause analysis , productdevelopment 11comments: Peter Severin said. Interesting post.
by Bill Lee, author of “ The Hidden Wealth of Customers: Realizing the Untapped Value of Your Most Important Asset “ The old paradigm works like this: Your company produces goods and services that help customers get a job done. In return, the customers pay you money. SAS Canada is a good case in point.
Balancing competing objectives is a recurring theme on this blog - its the central challenge of all management decisions. The technical interview is at the heart of these challenges when building a productdevelopment team, and so I thought it deserved an entire post on its own. Communication.
Lessons Learned by Eric Ries Monday, October 6, 2008 When NOT to listen to your users; when NOT to rely on split-tests There are three legs to the lean startup concept: agile productdevelopment , low-cost (fast to market) platforms , and rapid-iteration customerdevelopment. I think Drucker said it best.
Each has its own iterative process: customerdevelopment and agile development respectively. IMVU had a roughly two-month-long development cycle. At this meeting, we would present our goals for the cycle, all the raw results wed managed to collect, and our conclusions about what was next.
To shed some light, I talked with kaChing , a destination that enables individual investors to find outstanding money managers to manage their money. kaChing launched a virtual portfolio management game on Facebook in January 2008 and a similar version shortly thereafter on kaChing.com.
Their product definition fluctuates wildly – one month, it’s a dessert topping, the next it’s a floor wax. Their productdevelopment team is hard at work on a next-generation product platform, which is designed to offer a new suite of products – but this effort is months behind schedule.
In future posts I’ll describe how Eric Ries and the Lean Startup concept provided the equivalent model for productdevelopment activities inside the building and neatly integrates customer and agile development. As a result, the standard productdevelopment model is not only useless, it is dangerous.
If you cant find any , maybe that means you havent figured out who your customer is yet. And if you dont know who your customer is, perhaps some customerdevelopment is in order? Labels: customerdevelopment , search engine marketing 13comments: Jim Lindstrom said. What is customerdevelopment?
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