This site uses cookies to improve your experience. To help us insure we adhere to various privacy regulations, please select your country/region of residence. If you do not select a country, we will assume you are from the United States. Select your Cookie Settings or view our Privacy Policy and Terms of Use.
Cookie Settings
Cookies and similar technologies are used on this website for proper function of the website, for tracking performance analytics and for marketing purposes. We and some of our third-party providers may use cookie data for various purposes. Please review the cookie settings below and choose your preference.
Used for the proper function of the website
Used for monitoring website traffic and interactions
Cookie Settings
Cookies and similar technologies are used on this website for proper function of the website, for tracking performance analytics and for marketing purposes. We and some of our third-party providers may use cookie data for various purposes. Please review the cookie settings below and choose your preference.
Strictly Necessary: Used for the proper function of the website
Performance/Analytics: Used for monitoring website traffic and interactions
Lessons Learned by Eric Ries Sunday, September 7, 2008 CustomerDevelopment Engineering Yesterday, I had the opportunity to guest lecture again in Steve Blank s entrepreneurship class at the Berkeley-Columbia executive MBA program. Its a nice complement on the product engineering side to his customerdevelopment methodology.
Lessons Learned by Eric Ries Saturday, September 13, 2008 SEM on five dollars a day How do you build a new product with constant customer feedback while simultaneously staying under the radar? SEM is a simple idea. Only much later did I realize that this was an application of customerdevelopment to online marketing.
The application of agile development methodologies which dramatically reduce waste and unlock creativity in product development. See CustomerDevelopment Engineering for my first stab at articulating the theory involved) Ferocious customer-centric rapid iteration, as exemplified by the CustomerDevelopment process.
Dont worry about selecting particularly good keywords, if youre new to SEM. If you cant find any , maybe that means you havent figured out who your customer is yet. And if you dont know who your customer is, perhaps some customerdevelopment is in order? What is customerdevelopment? I used to use $.05,
So what does CTO mean, besides just "technical founder who really cant manage anyone?" I always assumed I wouldnt manage anybody. Being a manager didnt sound fun - deep down, who really wants to be held accountable for other peoples actions? So I wound up learning the discipline of managing other people.
I had the opportunity to pioneer this approach to funnel analysis at IMVU, where it became a core part of our customerdevelopment process. To promote this metrics discipline, we would present the full funnel to our board (and advisers) at the end of every development cycle. How to listen to customers, and not just the loud.
I am convinced one of Joel Spolskys lasting contributions to the field of managing software teams will turn out to be the Joel Test , a checklist of 12 essential practices that you could use to rate the effectiveness of a software product development team. Amazing lean startup resources Is Entrepreneurship a Management Science?
The Entrepreneur’s Guide to CustomerDevelopment ► June (3) What is a startup? Amazing lean startup resources Is Entrepreneurship a Management Science? How to listen to customers, and not just the loud. No departments The Five Whys for Startups (for Harvard Business R. Seth Godin: How often should you publish?
The Entrepreneur’s Guide to CustomerDevelopment ► June (3) What is a startup? Amazing lean startup resources Is Entrepreneurship a Management Science? How to listen to customers, and not just the loud. No departments The Five Whys for Startups (for Harvard Business R. Seth Godin: How often should you publish?
The Entrepreneur’s Guide to CustomerDevelopment ► June (3) What is a startup? Amazing lean startup resources Is Entrepreneurship a Management Science? How to listen to customers, and not just the loud. No departments The Five Whys for Startups (for Harvard Business R. Seth Godin: How often should you publish?
I originally thought I might get some development process tips (I managedevelopers), but I find that Im really enjoying your business tips (SEM, listening to customers, etc.). The Entrepreneur’s Guide to CustomerDevelopment ► June (3) What is a startup? More of the same. So why you?
This Stanford class will introduce management tools for entrepreneurs. We’ll build the class around the business model / customerdevelopment / agile development solution stack. Finally, you’ll see how agile development can help you rapidly iterate your product to build something customers will use and buy.
The Entrepreneur’s Guide to CustomerDevelopment ► June (3) What is a startup? Amazing lean startup resources Is Entrepreneurship a Management Science? How to listen to customers, and not just the loud. No departments The Five Whys for Startups (for Harvard Business R. Seth Godin: How often should you publish?
The Entrepreneur’s Guide to CustomerDevelopment ► June (3) What is a startup? Amazing lean startup resources Is Entrepreneurship a Management Science? How to listen to customers, and not just the loud. No departments The Five Whys for Startups (for Harvard Business R. Seth Godin: How often should you publish?
Not many customers ever browse the app directory or search for specific apps - they dont have to, they find out about apps by being invited by a friend. If you sell an online service that solves a defined problem, you can compete in SEO or SEM. The Entrepreneur’s Guide to CustomerDevelopment ► June (3) What is a startup?
Ive told the story of how this desperation turned us on to Google AdWords in SEM on five dollars a day. We used those five dollars to buy 100 clicks, every single day, in the hopes that some of those people would become paying customers. The Entrepreneur’s Guide to CustomerDevelopment ► June (3) What is a startup?
The Entrepreneur’s Guide to CustomerDevelopment ► June (3) What is a startup? Amazing lean startup resources Is Entrepreneurship a Management Science? How to listen to customers, and not just the loud. No departments The Five Whys for Startups (for Harvard Business R. Seth Godin: How often should you publish?
Lessons Learned by Eric Ries Monday, September 1, 2008 Test-Driven Development as andon cord You cannot control what you cannot see, and the hardest part of managing software projects is that the final product is so intangible. The Entrepreneur’s Guide to CustomerDevelopment ► June (3) What is a startup?
but its really about how to manage your effort between what he calls the frontlist and backlist. The Entrepreneur’s Guide to CustomerDevelopment ► June (3) What is a startup? Amazing lean startup resources Is Entrepreneurship a Management Science? How to listen to customers, and not just the loud.
So did I when I finally found myself building an app with real scalability, a few years later, but a combination of our just-in-time scalability technique and great open source scaling tools, made it manageable. The Entrepreneur’s Guide to CustomerDevelopment ► June (3) What is a startup?
The Entrepreneur’s Guide to CustomerDevelopment ► June (3) What is a startup? Amazing lean startup resources Is Entrepreneurship a Management Science? How to listen to customers, and not just the loud. No departments The Five Whys for Startups (for Harvard Business R. Seth Godin: How often should you publish?
The Entrepreneur’s Guide to CustomerDevelopment ► June (3) What is a startup? Amazing lean startup resources Is Entrepreneurship a Management Science? How to listen to customers, and not just the loud. No departments The Five Whys for Startups (for Harvard Business R. Seth Godin: How often should you publish?
The Entrepreneur’s Guide to CustomerDevelopment ► June (3) What is a startup? Amazing lean startup resources Is Entrepreneurship a Management Science? How to listen to customers, and not just the loud. No departments The Five Whys for Startups (for Harvard Business R. Seth Godin: How often should you publish?
Accurate - if youve ever been managed by task-tracking software, youll relate to the feeling that you either have to spend ludicrous amounts of time posting updates or the information goes stale. While simple, it is easy to manage. The Entrepreneur’s Guide to CustomerDevelopment ► June (3) What is a startup?
It solves the problem of communicating between a small group of managers, say twenty and a large group of users, say ten thousand. On the other hand, we provide a management dashboard showing peoples expectations of success for different projects along with explaination for why something will or wont work.
Someone has managed to convince themselves that they have to do their big architecture change in one fell swoop. The Entrepreneur’s Guide to CustomerDevelopment ► June (3) What is a startup? Amazing lean startup resources Is Entrepreneurship a Management Science? Seth Godin: How often should you publish?
The Entrepreneur’s Guide to CustomerDevelopment ► June (3) What is a startup? Amazing lean startup resources Is Entrepreneurship a Management Science? How to listen to customers, and not just the loud. No departments The Five Whys for Startups (for Harvard Business R. Seth Godin: How often should you publish?
Acqusition competition is how new apps get new customers. On the web, we have many of these channels: SEM, SEO, world of mouth, PR and viral. If and when a good SEM solution shows up for iPhone, you may be able to use it to artificially drive your app into the Top 25, as a one-time event.
Paid - if your product monetizes customers better than your competitors, you have the opportunity to use your lifetime value advantage to drive growth. In this model, you take some fraction of the lifetime value of each customer and plow that back into paid acquisition through SEM, banner ads, PR, affiliates, etc.
Market By Numbers on Twitter | Entries RSS | Comments RSS Market By Numbers High-Tech Marketing and CustomerDevelopment Home What is CustomerDevelopment? Essa é uma discussão polêmica e sem um claro consenso. CustomerDevelopment Help Affordable CustomerDevelopment Support!
He had teamed up with a former product manager at P&G to deliver seminars on just this subject. It was a management problem. We had been outsourcing an important part of our demand creation strategy – packaging – to an outside agency without having the expertise to judge or manage the results.
Do some CustomerDevelopment instead. Dont chicken out and do a closed beta; get real customers in through real renewable channels. Start with a five-dollar-a-day SEM campaign. You will NEVER be ready until some customers hit you. We didnt manage todo that yet. I think it comes down to managing risk.
The Entrepreneur’s Guide to CustomerDevelopment ► June (3) What is a startup? Amazing lean startup resources Is Entrepreneurship a Management Science? How to listen to customers, and not just the loud. No departments The Five Whys for Startups (for Harvard Business R. Seth Godin: How often should you publish?
The Entrepreneur’s Guide to CustomerDevelopment ► June (3) What is a startup? Amazing lean startup resources Is Entrepreneurship a Management Science? How to listen to customers, and not just the loud. No departments The Five Whys for Startups (for Harvard Business R. Seth Godin: How often should you publish?
We organize all of the trending information in your field so you don't have to. Join 5,000+ users and stay up to date on the latest articles your peers are reading.
You know about us, now we want to get to know you!
Let's personalize your content
Let's get even more personalized
We recognize your account from another site in our network, please click 'Send Email' below to continue with verifying your account and setting a password.
Let's personalize your content