Customer Development Marketing Part-Time VPE 
Steve Blank
OCTOBER 19, 2009
While the last post was titled “ You Know You’re Getting Close to Your Customers When They Offer You a Job “, this post should probably be titled, “You Know You’re Getting Close to Your Customers When You Offer Them a Job.&# Context here.)
Steve Blank
JUNE 25, 2009
Twenty eight years ago I was the bright, young, eager product marketing manager called out to the field to support sales by explaining the technical details of Convergent Technologies products to potential customers. It also made me realize that there are times you don’t want any sales people in your company. Help them?!!
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Steve Blank
OCTOBER 5, 2009
It was the best of times, it was the worst of times Ardent would be my third technology company as a VP of Marketing (Convergent Technologies and MIPS Computers were the other two.) I’ve convinced the team you’d be perfect, come join us as the VP of Marketing.”
Startup Lessons Learned
SEPTEMBER 30, 2008
So I initially gravitated to the CTO title, and not VP of Engineering. Instead, they find options and can communicate them to everyone in the company. Find the 80/20 - this was my favorite part of the job. I mean, have you seen other people? They might do anything ! But along the way, something strange happened.
Startup Lessons Learned
DECEMBER 7, 2008
Its common to find a hacker at the heart of almost any successful technology company. And we cant hire new engineers any faster, because you cant be interviewing and debugging and fixing all at the same time! Even with the highest standards imaginable, theres no way to hire just genius hackers. Just change it.
www.women2.org
MARCH 8, 2012
Published on: July 13, 2011 Posted By Angie Tags: Elizabeth Knopf , Finding A Co-Founder , FounderDating , Sorced , Technical Co-Founder , Tips & Tricks. After quitting my job and starting Sorced , I spent a few months validating my business concept by creating the product mockups and doing customer development.
Steve Blank
JANUARY 25, 2011
But over time if developers aren’t careful, code written to find early customers can become unwieldy, difficult to maintain and incapable of scaling. For a company in a rapidly changing market, that’s usually the beginning of the end. He hired an operating exec as the CEO a few years ago.
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