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I asked Tsutsumi-san to write a guest post for my blog to describe his experience with CustomerDevelopment in Japan. Leveraging my marketing skills, I successfully made what Steve calls an “onslaught launch”, generating a lot of press coverage and apparent early success. But customers didn’t agree.
Lessons Learned by Eric Ries Saturday, November 8, 2008 What is customerdevelopment? When we build products, we use a methodology. But too often when its time to think about customers, marketing, positioning, or PR, we delegate it to "marketroids" or "suits." a roadmap for how to get to Product/Market Fit."
Lessons Learned by Eric Ries Sunday, September 7, 2008 CustomerDevelopment Engineering Yesterday, I had the opportunity to guest lecture again in Steve Blank s entrepreneurship class at the Berkeley-Columbia executive MBA program. Ive attempted to embed the relevant slides below.
I believe it is the best introduction to CustomerDevelopment you can buy. As all of you know, Steve Blank is the progenitor of CustomerDevelopment and author of The Four Steps to the Epiphany. You can imagine how well that worked. On the minus side, that has made it a wee bit hard to understand.
Lessons Learned by Eric Ries Monday, March 16, 2009 Combining agile development with customerdevelopment Today I read an excellent blog post that I just had to share. In most agile development systems, there is a notion of the "product backlog" a prioritized list of what software is most valuable to be developed next.
by Bill Lee, author of “ The Hidden Wealth of Customers: Realizing the Untapped Value of Your Most Important Asset “. Consider for a moment the annoying, interruptive, often obnoxious nature of traditional marketing. It seems clear that marketing as we currently practice the discipline is on its way out.
Long before there was the Lean Startup, Business Model Canvas or CustomerDevelopment there was a guy in Santa Barbara California who had already figured it out. Frank Robinson of SyncDev has been helping companies figure out their minimum viable product and pivots since 1984, long before I even knew what it meant.
For those of you who have been following the discussion, a Lean Startup is Eric Ries ’s description of the intersection of CustomerDevelopment , Agile Development and if available, open platforms and open source. And most startup code and features end up on the floor as customers never really wanted them.
If this is your attitude, your conception of tech support is completely backwards and you're missing out on important channels for marketing, productdevelopment, and sales. Yes, I'm flagrantly paraphrasing the legendary Kathy Sierra , but the idea applies as much to tech support as to productdevelopment.).
Customer/Market Risk Versus Invention Risk One day I was having lunch with a VC sharing what I learned from my students. Steve,&# he said, “you’re missing the most interesting part of vertical markets. Markets with Customer/Market Risk are those where the unknown is whether customers will adopt the product.
Lessons Learned by Eric Ries Sunday, April 26, 2009 Productdevelopment leverage Leverage has once again become a dirty word in the world of finance, and rightly so. But I want to talk about a different kind of leverage, the kind that you can get in productdevelopment. Its a key lean startup concept.
I know that this all seems obvious now with the movements started by Steven Blank ( Four Steps of Epiphany ) with the whole CustomerDevelopment processes / Lean Startup movements also popularized by people like Eric Ries. They had decided to take a Digg style approach to productdevelopment. Back then it seemed foreign.
The application of agile development methodologies which dramatically reduce waste and unlock creativity in productdevelopment. See CustomerDevelopment Engineering for my first stab at articulating the theory involved) Ferocious customer-centric rapid iteration, as exemplified by the CustomerDevelopment process.
Lessons Learned by Eric Ries Monday, September 22, 2008 Thoughts on scientific productdevelopment I enjoyed reading a post today from Laserlike (Mike Speiser), on Scientific productdevelopment. I agree with the less is more productdevelopment approach, but for a different reason. Now that is fun.
But to lose the sale to another startup with an inferior product would have been psychologically devastating to our little startup. E.piphany’s productdevelopment team had spent weeks inside the account, and they believed the deal was all but won. Filed under: CustomerDevelopment , E.piphany , Marketing.
Twenty eight years ago I was the bright, young, eager productmarketing manager called out to the field to support sales by explaining the technical details of Convergent Technologies products to potential customers. So their management teams were insisting that they OEM (buy from someone else) these products.
This post describes a solution – the CustomerDevelopment Model. In future posts I’ll describe how Eric Ries and the Lean Startup concept provide the equivalent model for productdevelopment activities inside the building and neatly integrates customer and agile development.
Through rapid experimentation, short productdevelopment cycles, and rigorous measurements of the right metrics, they can ascertain what customers really want. Such direct experiences allows one to test critical “leap-of-faith” assumptions about what customers like and dislike.
I had the opportunity to pioneer this approach to funnel analysis at IMVU, where it became a core part of our customerdevelopment process. To promote this metrics discipline, we would present the full funnel to our board (and advisers) at the end of every development cycle. Check your assumptions, what went wrong?
You take that money and invest a good portion of it in traditional sales and marketing efforts — including productdevelopers, creative people, and salespeople, all of whom are paid to figure out what buyers want and to say good things about your company — in a quest to get even more customers.
At the very least, you can plug those assumptions into your financial model, now that you have a sense for what the cost of acquiring new customers might look like. Even more importantly, you can start to experiment with feature set, positioning, and marketing - all without building a product. Any specific experiences to share?
As I talked about in a previous interview, IMVUs original MVP took us six months to bring to market. Refreshing to finally see lean and agile thinking emerge in product/business-floors and not only in technology. Iterate quickly to uncover true market demands. Robert August 25, 2009 5:25 AM Bernard said. Thanks Eric, great blog!
Own the development methodology - in a traditional productdevelopment setup, the VP Engineering or some other full-time manager would be responsible for making sure the engineers wrote adequate specs, interfaced well with QA, and also run the scheduling "trains" for releases. Labels: productdevelopment 15comments: mukund said.
The same issues arose time and again: big company management styles versus entrepreneurs wanting to shoot from the hip, founders versus professional managers, engineering versus marketing, marketing versus sales, missed schedule issues, sales missing the plan, running out of money, raising new money.
Their product definition fluctuates wildly – one month, it’s a dessert topping, the next it’s a floor wax. Their productdevelopment team is hard at work on a next-generation product platform, which is designed to offer a new suite of products – but this effort is months behind schedule.
Lessons Learned by Eric Ries Sunday, October 5, 2008 The product managers lament Life is not easy when youre working in an old-fashioned waterfall development process, no matter what role you play. Labels: productdevelopment 8comments: Vincent van Wylick said.
Startups especially can benefit by using technical debt to experiment, invest in process, and increase their productdevelopment leverage. The biggest source of waste in new productdevelopment is building something that nobody wants. Leverage productdevelopment with open source and third parties.
Brilliant ad agencies and clever marketing communications experts. Talented productdevelopers. Your most powerful growth engine is your existing customer. When 3M brought “lead users” into its innovation process, they improved revenues by a factor of eight times over innovations from internal productdevelopers. .
Waterfall Development. While it sounds simple , the Build Measure Learn approach to productdevelopment is a radical improvement over the traditional Waterfall model used throughout the 20 th century to build and ship products. If you’re a scientist the answer is easy: you run experiments. Lessons Learned.
Lessons Learned by Eric Ries Saturday, September 13, 2008 SEM on five dollars a day How do you build a new product with constant customer feedback while simultaneously staying under the radar? Trying to answer that question at IMVU led me to discover Google AdWords and the world of search engine marketing. SEM is a simple idea.
I’ve seen the Valley grow from Sunnyvale to Santa Clara to today where it stretches from San Jose to South of Market in San Francisco. And to today, when its major product is simply innovation. The second thing that’s changed is that we’re now Compressing the ProductDevelopment Cycle. We now understand that’s wrong.
I am convinced one of Joel Spolskys lasting contributions to the field of managing software teams will turn out to be the Joel Test , a checklist of 12 essential practices that you could use to rate the effectiveness of a software productdevelopment team. Thoughts on scientific productdevelopment Lo, my 5 subscribers, who are you?
Lessons Learned by Eric Ries Monday, October 6, 2008 When NOT to listen to your users; when NOT to rely on split-tests There are three legs to the lean startup concept: agile productdevelopment , low-cost (fast to market) platforms , and rapid-iteration customerdevelopment. I think Drucker said it best.
Shutterstock is in a competitive market, but we have the most traffic and the most usage, meaning that we can run more tests (achieve significance sooner) and learn faster than our competitors. There are 5-10 customers in our office (or remote) per week for developers, product owners and marketers to speak to and validate learning.
Its had tremendous impact in many areas: continuous deployment , just-in-time scalability , and even search engine marketing , to name a few. I owe it originally to lean manufacturing books like Lean Thinking and Toyota Production System. The batch size is the unit at which work-products move between stages in a development process.
As the (very junior) productmarketing manager I got a call from our local salesman that someone at Apple wanted more technical information than just the spec sheets about our new (not yet shipping) chip. Your board nods sagely at your target customer list. Market Type But most startups aren’t in existing markets.
It is becoming easier and cheaper for companies to bring products to market, leveraging free and open source software , cloud computing, open social data (Facebook, OpenSocial ), and open distribution (AdWords, SEO). Lean startups have the ability to use this commodity stack to lower costs and, more importantly, reduce time to market.
This productdevelopment diagram had become part of the DNA of Silicon Valley. That’s in stark contrast to the traditional ProductDevelopment Model where it’s expected a customer is already there and waiting and it’s simply a matter of [.] familiar with CustomerDevelopment you should be.
Instead, we try to accelerate with respect to validated learning about customers. Many optimizers are in favor of split-testing, too: direct marketers, landing page and SEO experts -- heck even the Google Website Optimizer team. There are often counter-intuitive changes in customer behavior that depend on little details.
Its inspired by the classic OODA Loop and is really just a simplified version of that concept, applied specifically to creating a software productdevelopment team. There are three stages: We start with ideas about what our product could be. Thoughts on scientific productdevelopment Lo, my 5 subscribers, who are you?
Early customerdevelopment talks are going great which keeps the team really excited. A bunch of potential customers are kicking the tires on the product but it seems that every engaged beta customer needs something slightly different or feels as if the product is not ready to be truly used in production.
This is the first post that moves into making specific process recommendations for productdevelopment. Labels: productdevelopment Speed up or slow down? This is the first post that moves into making specific process recommendations for productdevelopment.
The Entrepreneur’s Guide to CustomerDevelopment ► June (3) What is a startup? Thoughts on scientific productdevelopment Lo, my 5 subscribers, who are you? No departments The Five Whys for Startups (for Harvard Business R. ► May (3) Thank you Philosophy Helps Start-Ups Move Faster (WSJ on the.
Filed under: Marketing , Technology , Venture Capital | Tagged: Steve Blank , Venture Capital , Entrepreneurs , Early Stage Startup , Tips for Startups « Customer Analytics – From Those Who Should Know SuperMac War Story 10: The Video Spigot » 14 Responses Michael F.
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