Remove Customer Development Remove Marketing Remove Product Development Remove Restful
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The Customer Development Manifesto: The Startup Death Spiral (part.

Steve Blank

Finally, I’ll write about how Eric Ries and the Lean Startup concept provided the equivalent model for product development activities inside the building and neatly integrates customer and agile development. Three to six months after first customer ship, if Sales starts missing its numbers, the board gets concerned.

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The Entrepreneur's Guide to Customer Development

Startup Lessons Learned

I believe it is the best introduction to Customer Development you can buy. As all of you know, Steve Blank is the progenitor of Customer Development and author of The Four Steps to the Epiphany. You can easily take from it whatever makes sense for your business, and leave the rest. I think theyve succeeded.

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Lessons Learned: What is customer development?

Startup Lessons Learned

Lessons Learned by Eric Ries Saturday, November 8, 2008 What is customer development? When we build products, we use a methodology. But too often when its time to think about customers, marketing, positioning, or PR, we delegate it to "marketroids" or "suits." a roadmap for how to get to Product/Market Fit."

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Profound Beliefs

Steve Blank

Here’s how I learned why they were critical to successful customer development. I was an aggressive, young and a very tactical VP of marketing at Ardent , a supercomputer company – who really hadn’t a clue about the relationship between profound beliefs, customer discovery and strategy. I was a great marketer.

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Blowing up the Business Plan at U.C. Berkeley Haas Business School

Steve Blank

The disadvantage is that its methodology was based on the old waterfall model of product development and not the agile and lean methods that startups use today. It taught lean theory ( business model design , customer development and agile engineering) and practice. Seeing Is Believing. Berkeley-wide.

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5 Tips to Becoming a More Customer Centric Organization

Both Sides of the Table

I know that this all seems obvious now with the movements started by Steven Blank ( Four Steps of Epiphany ) with the whole Customer Development processes / Lean Startup movements also popularized by people like Eric Ries. They had decided to take a Digg style approach to product development. Back then it seemed foreign.

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He's Only in Field Service

Steve Blank

As the (very junior) product marketing manager I got a call from our local salesman that someone at Apple wanted more technical information than just the spec sheets about our new (not yet shipping) chip. Your board nods sagely at your target customer list. Market Type But most startups aren’t in existing markets.