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Driving Corporate Innovation: Design Thinking vs. Customer Development

Steve Blank

Two methods, Design Thinking and Customer Development (the core of the Lean Startup) provide the tactical day-to-day process of how to turn ideas into products. . While they both emphasize getting out of the building and taking to customers, they’re not the same.

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Early-stage Regional Venture Funds–part 2 of 3 of Bigger in Bend

Steve Blank

The reality for a regional investor is that you have to match the capital you raise to the deal/exit environment you are in. This experience has provided me a whole new set of pattern matching filters as an investor. Filed under: Customer Development , Lean LaunchPad , Science and Industrial Policy , Venture Capital.

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How To Find the Right Co-Founders?

Steve Blank

While most of the early attention in a startup is paid to finding product market fit ( the match between value proposition and customer segment on the right-side of the canvas) it’s the left side of the canvas that will tell you what your founding team should look like. Filed under: Customer Development.

Cofounder 335
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It Must Be A Marketing Problem

Steve Blank

The Customer Development process is the way startups quickly iterate and test each element of their business model , reducing customer and market risk. The first step of Customer Development is called Customer Discovery. outside the building and test them in front of customers.

Burn Rate 252
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No One Wins In Business Plan Competitions

Steve Blank

They’re a match for the “How to write a business plan” classes that are offered. Filed under: Customer Development Manifesto , Durant versus Sloan: Startups Verus Companies , Teaching. Tags: Customer Development Manifesto Durant versus Sloan: Startups Verus Companies Teaching.

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China’s Torch Program – the glow that can light the world (Part 2 of 5)

Steve Blank

Filed under: China , Customer Development , Technology , Venture Capital. China Customer Development Technology Venture Capital' Torch was the rare government program that was run like a startup – iterating and pivoting as it learned and discovered.

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Honor and Recognition in Event of Success

Steve Blank

Working with him, I’ve been impressed to watch his small team embrace Customer Development (and Business Model Generation ) and search the world for the right product/market fit. They’ve tested their hypotheses with literally hundreds of customer interviews on every continent in the world. Corporate elephants can dance.