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Lessons Learned by Eric Ries Saturday, November 8, 2008 What is customerdevelopment? But too often when its time to think about customers, marketing, positioning, or PR, we delegate it to "marketroids" or "suits." Many of us are not accustomed to thinking about markets or customers in a disciplined way.
Lessons Learned by Eric Ries Sunday, September 7, 2008 CustomerDevelopment Engineering Yesterday, I had the opportunity to guest lecture again in Steve Blank s entrepreneurship class at the Berkeley-Columbia executive MBA program. Its a nice complement on the product engineering side to his customerdevelopment methodology.
Lessons Learned by Eric Ries Monday, March 16, 2009 Combining agile development with customerdevelopment Today I read an excellent blog post that I just had to share. In most agile development systems, there is a notion of the "product backlog" a prioritized list of what software is most valuable to be developed next.
Your name has come up a lot in that regard. Founders that learn are more successful : Startups that have helpful mentors, track metrics effectively, and learn from startup thought leaders raise 7x more money and have 3.5x Filed under: CustomerDevelopment , Teaching , Venture Capital. It was signed Max Marmer.
Focus on the output metrics of that part of the product, and you make the problem a lot more clear. I had the opportunity to pioneer this approach to funnel analysis at IMVU, where it became a core part of our customerdevelopment process. If she is, return the name of the hypothesis she was exposed to before.
First, a definition: the minimum viable product is that version of a new product which allows a team to collect the maximum amount of validated learning about customers with the least effort. MVP, despite the name, is not about creating minimal products. Some caveats right off the bat. August 3, 2009 8:08 PM William Mitchell said.
So, if youre interested in helping avoid mistakes like that, here are the steps: Get a domain name. It doesnt have to be the worlds catchiest name, just pick something reasonably descriptive. If youre concerned about sullying your eventual brand name, dont use your "really good" name, pick a code name.
When you look through the list , you’ll see big names that we’re very pleased we landed, epic companies we really want to hear from, and people we’re particularly excited to present because they have incredible stories to share--and you won’t hear them anyplace else.
Filed under: CustomerDevelopment , Venture Capital | Tagged: Entrepreneurs « CustomerDevelopment Manifesto: Market Type (part 4) CustomerDevelopment Manifesto: The Path of Warriors and Winners (part 5) » 16 Responses Jon Ziskind , on September 14, 2009 at 9:19 am Said: Steve – Great post and really great advice.
competitive analyses, channel and customer collateral (white papers, data sheets, product reviews), customer surveys, and market requirements documents. And the results weren’t the traditional PR metrics of number of articles or inches of ink. It wasn’t measured by how busy you were, it was measured by results.
Lessons Learned by Eric Ries Tuesday, March 24, 2009 The metrics and levers of engagement, presentation on Engagement Loops for Facebook Developer Garage SF Ill be presenting a talk at the Facebook Developer Garage SF Wednesday evening. You can learn more about the event here. Its hosted by Kontagent and sponsored by Intel.
As Im pontificating about agile, I see the name Kent Beck in my peripheral vision. Eric Names matter. By pulling in a web of associations, names help people quickly assess ideas. There is a dark side to naming. The naming question has been raised about the "lean" in Lean Startups. Eric Names matter.
Every board meeting, the metrics of success change. Their product development team is hard at work on a next-generation product platform, which is designed to offer a new suite of products – but this effort is months behind schedule. Time-to-complete-a-sale is not a bad metric for validated learning at this stage.
At least, not in the traditional sense of trying to squeeze every tenth of a point out of a conversion metric or landing page. Instead, we try to accelerate with respect to validated learning about customers. Even if it shows improvement in some micro metric, does that invalidate the overall design? No one feature is to blame.
We would pretty much bid on any phrase that was "[name of competitive product] chat" and variations like that. And then we would use that simple analytics system I mentioned to monitor the conversion rates of customers from each campaign. The Entrepreneur’s Guide to CustomerDevelopment ► June (3) What is a startup?
In 2007, BusinessWeek named Ries one of the Best Young Entrepreneurs of Tech and in 2009 he was honored with a TechFellow award in the category of Engineering Leadership. The Entrepreneur’s Guide to CustomerDevelopment ► June (3) What is a startup? No departments The Five Whys for Startups (for Harvard Business R.
Its had tremendous impact in many areas: continuous deployment , just-in-time scalability , and even search engine marketing , to name a few. The Entrepreneur’s Guide to CustomerDevelopment ► June (3) What is a startup? I owe it originally to lean manufacturing books like Lean Thinking and Toyota Production System.
Accept that many successful companies are going to want to be backed by big-name firms in other cities. And do your customerdevelopment. Inspiring ideas: real-time biz metrics; safe continuous deployment; A/B split testing. The Entrepreneur’s Guide to CustomerDevelopment ► June (3) What is a startup?
It’s easy to overestimate the impact of this kind of traffic because it just feels good to have your name and company featured. The Entrepreneur’s Guide to CustomerDevelopment ► June (3) What is a startup? It strokes your ego. No departments The Five Whys for Startups (for Harvard Business R.
Each of these four currencies represents a way for a customer to “pay&# for services from a company. A great product enables customers, developers, partners, and even competitors to exchange their unique currencies in combinations that lead to financial success for the company that organizes them.
Pay attention to whether people are comfortable “namingnames&# in the meeting. The Entrepreneur’s Guide to CustomerDevelopment ► June (3) What is a startup? Why didn’t our tests/QA/immune system catch and prevent the problem? Why wasn’t it immediately obvious how to fix the problem?
Lessons Learned by Eric Ries Wednesday, September 10, 2008 Smarticus — 10 things you could be doing to your code right now Smarticus — 10 things you could be doing to your code right now A great checklist of techniques and tools for making your development more agile, written from a Rail perspective.
Imagine you want to store data about customers, each of whom has "last name" field in your database. The problem should be familiar to anyone who plays Scrabble: not all letter are equally likely to be used as the first letter of someones name. Give each entity a name. For example, lets say you have data about customers.
Many of these companies are started by entrepreneurs, and are now household names: Google, Yahoo, eBay and Intel. Many of these companies are started by entrepreneurs, and are now household names: Google, Yahoo, eBay and Intel. The Entrepreneur’s Guide to CustomerDevelopment ► June (3) What is a startup?
The importance of a domain name. For Gabriel Kuperman, founder and CEO of CuePin, finding a good domain name was a key part of his branding strategy. If you find the domain name you want is taken, Gabriel suggests turning to a domain marketplace that sells premium domains. Pick a name for your business.
So far, this is all an academic exercise in naming - but I think it has an important real-world effect. Are the engineers in the customerdevelopment team allowed to push quick and dirty "prototypes" to production? The Entrepreneur’s Guide to CustomerDevelopment ► June (3) What is a startup?
Much of what I have found effective is counter-intuitive, because it requires investing more effort in each hire - all in the name of efficiency. This is another sub-optimization caused by incentivizing the wrong metric. The Entrepreneur’s Guide to CustomerDevelopment ► June (3) What is a startup?
Now, whenever I screen resumes, I ask the recruiter to black out any demographic information from the resume itself: name, age, gender, country of origin. Now, whenever I screen resumes, I ask the recruiter to black out any demographic information from the resume itself: name, age, gender, country of origin. “Who is this guy?&#
Recently, he was bitten by the lean startup bug and has started writing about his experiences attempting to apply lean startup and customerdevelopment principles. Ive previously named his post Achieving Flow in a Lean Startup as one of my favorite blog posts of 2009. Things started to slip. Things started to slip.
” The visitor/view metric is one you should only be competing against yourself on. The ratio of viewers/visitors watching the video are dependent on a number of factors – namely: Quality of traffic coming to the page. ” metric for featured products & +28.0 This is an example of “averages lie.”
In this case the basis of competition on the X/Y axes are metrics defined by the users in the existing market. Then they filled in the market spaces with the names of the companies that are representative players in each of the adjacent markets. The competitive diagram is how develop your first hypotheses about who your customers are.
In a startup context, numbers like gross revenue are actually vanity metrics, not actionable metrics. Luckily, we also discovered that certain other metrics, like LTV and CPA were much better than we initially projected. The Entrepreneur’s Guide to CustomerDevelopment ► June (3) What is a startup?
Even with only a few months of development, third parties have crammed every single category in the store full of apps. All I see is a name, an icon, a price, the developersname, and a review star-rating. The Entrepreneur’s Guide to CustomerDevelopment ► June (3) What is a startup?
Don’t choose metrics that are similar but not the same. Otherwise, it’s easy to turn a small discrepancy into a massive issue—one that torches year-over-year data comparisons and just about all of your quarterly (even annual) metrics. Every tool has its own methods for various metrics. Why does it happen? Image source ).
I want to thank Techstars for putting this event together and giving me a chance to experience the scene, even if it lacks a name. The Entrepreneur’s Guide to CustomerDevelopment ► June (3) What is a startup? Traveling to new startup hubs is one of my favorite things about being able to do this full-time.
We’ll build the class around the business model / customerdevelopment / agile development solution stack. Instead you will be getting your hands dirty talking to customers, partners, competitors, as you encounter the chaos and uncertainty of how a startup actually works. What did you discover from customers?
As a follow up to our data driven traffic acquisition article , we’re going to be looking at the roles emotion & data play in “activating” customers and using Dave McClure’s Conversion Metrics as a guide to the larger conversation. He doesn’t care if you know his name. 3 Step Approach To Emotional Design.
I used to think a giant flat-panel screen that broadcast our companys key metrics would be what was required to get everyone to pay attention to them. Simply put, we upload all the tasks and assign a name to each task. The Entrepreneur’s Guide to CustomerDevelopment ► June (3) What is a startup?
As a follow up to our data driven traffic acquisition article , we’re going to be looking at the roles emotion & data play in “activating” customers and using Dave McClure’s Conversion Metrics as a guide to the larger conversation. He doesn’t care if you know his name. 3 Step Approach To Emotional Design.
For instance, tracking ‘months-of-runway’ combined with the month-over-month change to that metric allows us to rapidly identify companies that may be distressed. CustomerDevelopment. A well-developed model is Andreessen Horowitz’s Executive Briefing Center. In-house, brand-name guru. Advantages. Disadvantages.
As a follow up to our data driven traffic acquisition article , we’re going to be looking at the roles emotion & data play in “activating” customers and using Dave McClure’s Conversion Metrics as a guide to the larger conversation. He doesn’t care if you know his name. 3 Step Approach To Emotional Design.
And that he might want to think about aligning all his video and Internet products under that name. CustomerDevelopment.) Reply Building a Company with Customer Data – Why Metrics Are Not Enough « Steve Blank , on December 17, 2009 at 6:01 am Said: [.] Thanks for the posts!
Lessons Learned by Eric Ries Monday, September 13, 2010 The Superbowl ad test I am a firm believer in the danger of vanity metrics , numbers that give the illusion of progress but often mask the true relationship between cause and effect. Vanity metrics are generally bigger. Vanity metrics. The solution? Is that really news?
It’s structured around a model that Steve has become famous for—the CustomerDevelopment Process. Our self-guided tool will also help you forecast financials and manage your business metrics once you’re up and running. . If you don’t like podcasts, this self-paced video course by serial entrepreneur Steve Blank is for you.
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