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Lessons Learned by Eric Ries Sunday, September 7, 2008 CustomerDevelopment Engineering Yesterday, I had the opportunity to guest lecture again in Steve Blank s entrepreneurship class at the Berkeley-Columbia executive MBA program. Steve Blank was very impressed by this presentation and mentioned it when he spoke at TiE on Wed-Sep-19.
Lessons Learned by Eric Ries Saturday, November 8, 2008 What is customerdevelopment? But too often when its time to think about customers, marketing, positioning, or PR, we delegate it to "marketroids" or "suits." Many of us are not accustomed to thinking about markets or customers in a disciplined way.
I believe it is the best introduction to CustomerDevelopment you can buy. As all of you know, Steve Blank is the progenitor of CustomerDevelopment and author of The Four Steps to the Epiphany. You can imagine how well that worked. On the minus side, that has made it a wee bit hard to understand.
Lessons Learned by Eric Ries Wednesday, December 23, 2009 Why vanity metrics are dangerous In a previous post, I defined two kinds of metrics: vanity metrics and actionable metrics. In this post, Id like to talk about the perils of vanity metrics. My personal favorite vanity metrics is "hits."
Lessons Learned by Eric Ries Monday, March 16, 2009 Combining agile development with customerdevelopment Today I read an excellent blog post that I just had to share. In most agile development systems, there is a notion of the "product backlog" a prioritized list of what software is most valuable to be developed next.
Long before there was the Lean Startup, Business Model Canvas or CustomerDevelopment there was a guy in Santa Barbara California who had already figured it out. I want to tell you a story about how a team pivoted and succeeded by synchronizing product and customerdevelopment. Filed under: CustomerDevelopment.
Lessons Learned by Eric Ries Tuesday, November 4, 2008 Principles of Lean Startups, presentation for Maples Investments Image via Wikipedia Steve Blank and I had the opportunity to create a presentation about lean startups for Maples Investments. Customerdevelopment. Is there anywhere I can download the presentation?
Focus on the output metrics of that part of the product, and you make the problem a lot more clear. I had the opportunity to pioneer this approach to funnel analysis at IMVU, where it became a core part of our customerdevelopment process. Labels: customerdevelopment , split-test 7comments: Editor said.
The application of agile development methodologies which dramatically reduce waste and unlock creativity in product development. See CustomerDevelopment Engineering for my first stab at articulating the theory involved) Ferocious customer-centric rapid iteration, as exemplified by the CustomerDevelopment process.
In a lot of cases, this requires a lot of energy invested in talking to customers or metrics and analytics. Without further ado, the video: Slides are below: Minimum Viable Product View more presentations from Eric Ries. Your presentation was something that I needed right now. Nonetheless, the story is a good case study.
Once again, along with my partners at 500 Startups, we are proud to present the most substantive track at SXSW: [link] There was a running joke last year that "the Lean Startup track was the only place at SXSW you couldn't get out of the building." We're back!
When you look through the list , you’ll see big names that we’re very pleased we landed, epic companies we really want to hear from, and people we’re particularly excited to present because they have incredible stories to share--and you won’t hear them anyplace else.
Lessons Learned by Eric Ries Tuesday, March 24, 2009 The metrics and levers of engagement, presentation on Engagement Loops for Facebook Developer Garage SF Ill be presenting a talk at the Facebook Developer Garage SF Wednesday evening. You can learn more about the event here. March 25, 2009 9:33 AM Eric said.
If you cant find any , maybe that means you havent figured out who your customer is yet. And if you dont know who your customer is, perhaps some customerdevelopment is in order? Labels: customerdevelopment , search engine marketing 13comments: Jim Lindstrom said. What is customerdevelopment?
Filed under: CustomerDevelopment , Venture Capital | Tagged: Entrepreneurs « CustomerDevelopment Manifesto: Market Type (part 4) CustomerDevelopment Manifesto: The Path of Warriors and Winners (part 5) » 16 Responses Jon Ziskind , on September 14, 2009 at 9:19 am Said: Steve – Great post and really great advice.
Because five whys kept turning up a few key metrics that were hard to set static thresholds for, we even had a dynamic prediction algorithm that would make forecasts based on past data, and fire alerts if the metric ever went out of its normal bounds. What is customerdevelopment?
I attended your MIT/Stanford VLAB presentation last night and had a question: To what degree have lean startup principles actually been applied to ventures outside of software and web services? The Entrepreneur’s Guide to CustomerDevelopment ► June (3) What is a startup? Thanks and thanks again.
The Entrepreneur’s Guide to CustomerDevelopment ► June (3) What is a startup? Startup Visa update ► February (5) Kiwi lean startup + Australia next Why diversity matters (the meritocracy business) Beware of Vanity Metrics (for Harvard Business Rev. Startup Lessons Learned - the Conference (April 23.
The Entrepreneur’s Guide to CustomerDevelopment ► June (3) What is a startup? Startup Visa update ► February (5) Kiwi lean startup + Australia next Why diversity matters (the meritocracy business) Beware of Vanity Metrics (for Harvard Business Rev. Startup Lessons Learned - the Conference (April 23.
We’re really proud to present the workshops, which we're holding on December 4, and we wanted to tell you more about them. If you’re looking to dive deep on Lean Startup skills, our workshop sessions provide professional development at a serious bargain. We’ll talk about the cool site visits in a separate post.)
Thats the essence of so many of the lean startup techniques Ive evangelized: customerdevelopment , the Ideas/Code/Data feedback loop , and the adaptation of agile development to the startup experience. Creating a company-wide feedback loop that incorporates both customerdevelopment and agile development is a challenge.
Scalable systems are no exception - if your assumptions about how many customers youll have, or how they will behave are just a little bit wrong, you can wind up with a massive amount of wasted code. Chris and I had the opportunity to present on our approach this past spring at the MySQL Conference.
The Entrepreneur’s Guide to CustomerDevelopment ► June (3) What is a startup? Startup Visa update ► February (5) Kiwi lean startup + Australia next Why diversity matters (the meritocracy business) Beware of Vanity Metrics (for Harvard Business Rev. Startup Lessons Learned - the Conference (April 23.
Those rates gave us a map that told us a lot about our customers; insights that proved stable even when the company grew orders of magnitude bigger. Only much later did I realize that this was an application of customerdevelopment to online marketing. Its now a technique I recommend for any web-based startup.
Every board meeting, the metrics of success change. Their product development team is hard at work on a next-generation product platform, which is designed to offer a new suite of products – but this effort is months behind schedule. Time-to-complete-a-sale is not a bad metric for validated learning at this stage.
In order to give people the data they need to apply the strategy, we were very open with our company metrics, making all reports generally available and easy to run. And we presented the full company P&L every month, as soon as we got it from our controller. What about when you have to present bad news, doesnt that impair morale?
Two Ways to Hold Entrepreneurs Accountable Beware of Vanity Metrics For Startups, How Much Process Is Too Much? Labels: product development Speed up or slow down? Two Ways to Hold Entrepreneurs Accountable Beware of Vanity Metrics For Startups, How Much Process Is Too Much? Startup Lessons Learned - the Conference (April 23.
The Entrepreneur’s Guide to CustomerDevelopment ► June (3) What is a startup? Startup Visa update ► February (5) Kiwi lean startup + Australia next Why diversity matters (the meritocracy business) Beware of Vanity Metrics (for Harvard Business Rev. Startup Lessons Learned - the Conference (April 23.
If you havent seen it, Pascals recent presentation on continuous deployment is a must-see; slides are here. If you havent seen it, Pascals recent presentation on continuous deployment is a must-see; slides are here. The Entrepreneur’s Guide to CustomerDevelopment ► June (3) What is a startup?
At least, not in the traditional sense of trying to squeeze every tenth of a point out of a conversion metric or landing page. Instead, we try to accelerate with respect to validated learning about customers. Even if it shows improvement in some micro metric, does that invalidate the overall design? No one feature is to blame.
Two Ways to Hold Entrepreneurs Accountable Beware of Vanity Metrics For Startups, How Much Process Is Too Much? Two Ways to Hold Entrepreneurs Accountable Beware of Vanity Metrics For Startups, How Much Process Is Too Much? The Entrepreneur’s Guide to CustomerDevelopment ▼ June (3) What is a startup?
But we couldn''t have identified this without having clear metrics (that high bug count) to assess our development process. You don’t want to get so committed to a particular process that you can’t adapt to problems as they actually present themselves. You need to strike a balance between process and problem-solving.
The Entrepreneur’s Guide to CustomerDevelopment ► June (3) What is a startup? Startup Visa update ► February (5) Kiwi lean startup + Australia next Why diversity matters (the meritocracy business) Beware of Vanity Metrics (for Harvard Business Rev. Startup Lessons Learned - the Conference (April 23.
If you watch the video/audio below, youll get to see some of the questions I was asked after my presentation. And do your customerdevelopment. These quotes are, as is my custom, straight from twitter. Inspiring ideas: real-time biz metrics; safe continuous deployment; A/B split testing. Articulate, inspirational.
” Blank’s main innovation here is what he calls CustomerDevelopment, which is a methodology for learning and validating market needs through detailed customer communication and follow up. These metrics should be reviewed at least monthly in a regular planning meeting with key business partners and employees.
And a special thanks is due to all of our presenters, panelists, and mentors. When I first encountered customerdevelopment , it was considered pure lunacy by mainstream entrepreneurs and VCs. And a special thanks is due to all of our presenters, panelists, and mentors. We all owe him our thanks for persevering.
I used to think that investments in metrics were a form of waste. Customers dont care if you have good metrics, only if you have a good product. The only reason we learned the art of metrics-based decision making at IMVU was out of necessity. that justify decisions already made. I think it was $350 the next, and so on.
As a shoestring entrepreneur with a SaaS (well, not really, but sort of) offering that we present to very large companies (think 10K+), I love your common sense suggestions about metrics and testing. My background isnt metrics, but we came to it as a matter of practicality. 4) More posts about metrics, scaling, and online games.
1) It all starts from the Growth Hacking Funnel - in the early stages, startups should not just focus on top/bottom line metric like unique users and revenue. CustomerDevelopment Labs recently shared a great experiment on using mTurk to interview 100 customers in 4 hours for less than $200. Distribution Hacks.
The Entrepreneur’s Guide to CustomerDevelopment ► June (3) What is a startup? Startup Visa update ► February (5) Kiwi lean startup + Australia next Why diversity matters (the meritocracy business) Beware of Vanity Metrics (for Harvard Business Rev. Startup Lessons Learned - the Conference (April 23.
I also use it to collect feedback from all my talks and presentations, so its a great place to find out what real people think about the ideas. I also use it to collect feedback from all my talks and presentations, so its a great place to find out what real people think about the ideas.
The Entrepreneur’s Guide to CustomerDevelopment ► June (3) What is a startup? Startup Visa update ► February (5) Kiwi lean startup + Australia next Why diversity matters (the meritocracy business) Beware of Vanity Metrics (for Harvard Business Rev. Startup Lessons Learned - the Conference (April 23.
Lessons Learned by Eric Ries Monday, October 6, 2008 When NOT to listen to your users; when NOT to rely on split-tests There are three legs to the lean startup concept: agile product development , low-cost (fast to market) platforms , and rapid-iteration customerdevelopment. Thats what business is designed to do.
Growth - when you have existing customers, the pressure is on to grow your key metrics day-in day-out. The Entrepreneur’s Guide to CustomerDevelopment ► June (3) What is a startup? What is customerdevelopment? Principles of Lean Startups, presentation for Mapl.
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