Customer Development Metrics Product Development Social Media 
ConversionXL
SEPTEMBER 6, 2013
I feel like “conversion rate optimization” is in 2013 what “social media marketing” was in 2009. Not because they have a conversion problem but because they never really nail the product or how to market it. This is a customer development problem. So What is Customer Development?
Steve Blank
SEPTEMBER 5, 2018
As a reminder, the Dot Com bubble was a five-year period from August 1995 (the Netscape IPO ) when there was a massive wave of experiments on the then-new internet, in commerce, entertainment, nascent social media, and search. They needed to be sure that what they were building was what customers wanted and needed.
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
David Teten
APRIL 1, 2021
Nick Kim , Crosscut’s Head of Platform, in his presentation at the 4th Annual VC Platform Summit, shared their Platform development methodology, which he viewed as an exercise in product development. For example, recruiting writ large is useful at all stages of development. Customer Development.
Startup Lessons Learned
AUGUST 24, 2009
The key tools of this new marketing are: targeting, filtering, and customer insight. Mass blasts of information are ineffective, because the broadcast channels are suffering from information overload (even in social media). There are too many products clamoring for attention. Is that a lot? Is that good?
conversionxl.com
SEPTEMBER 10, 2013
It’s Not a Conversion Problem, It’s a Customer Development Problem. I feel like “conversion rate optimization” is in 2013 what “social media marketing” was in 2009. Not because they have a conversion problem but because they never really nail the product or how to market it.
Startup Lessons Learned
OCTOBER 23, 2013
It provides a basic introduction to analytics as they apply to Lean Startup, including sections on what metrics to use and how to interpret them. For instance, Ben lists out the worst of the “vanity metrics,” a term that describes appealing but meaningless or misleading numbers. Alistair: There are plenty. Consider a restaurant.
Startup Lessons Learned
MAY 14, 2009
The response so far has been nothing short of overwhelming, and I want to especially thank those of you who participated in the survey and customer validation exercise that helped shape this event. Twitter about it or post it to a social media site? For now, Id like to ask a favor.
Expert insights. Personalized for you.
126 
Let's personalize your content