Case Study: kaChing, Anatomy of a Pivot
Startup Lessons Learned
JULY 28, 2010
It’s common, perhaps the norm, for startups to pivot like that—to discover that a product is catching on in unintended ways worth pursuing. First, because the amateurs weren’t SEC-registered, the site had to refer to them with awkward terms like “geniuses. Thus far the results are encouraging.
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