Remove Customer Development Remove Metrics Remove RSS
article thumbnail

Customer Development is Not a Focus Group

Steve Blank

Customer Development is all about gathering a list of what features customers want by talking to them, surveying them, or running “focus groups.” Gathering feature requests from customers is not what marketing should be doing in a startup. And it’s certainly not Customer Development.

article thumbnail

Can You Trust Any vc's Under 40?

Steve Blank

Filed under: Customer Development , Venture Capital | Tagged: Entrepreneurs « Customer Development Manifesto: Market Type (part 4) Customer Development Manifesto: The Path of Warriors and Winners (part 5) » 16 Responses Jon Ziskind , on September 14, 2009 at 9:19 am Said: Steve – Great post and really great advice.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

SuperMac War Story 6: Building The Killer Team – Mission, Intent.

Steve Blank

And the results weren’t the traditional PR metrics of number of articles or inches of ink. We were constantly creating metrics to see the effects of different PR messages, channels and audiences on end-user purchases. It wasn’t measured by how busy you were, it was measured by results. I couldn’t care less about those. Now In Print!

article thumbnail

SuperMac War Story 4: Repositioning SuperMac – “Market Type” at.

Steve Blank

When we looked at the color graphics board market, our competitors had defined the market as one measured by technical metrics: screen resolution, number of bits of color, screen refresh rates, acceleration, etc. It didn’t take much imagination to realize that what we had to do was to tell our story around one key metric performance ?

article thumbnail

Vertical Markets 1: Bad Advice – All Startups are the Same « Steve.

Steve Blank

Reply conversationalistOU812 , on November 9, 2009 at 10:31 am Said: Dmitriy is right – we should ban the use of industry buzzwords like “verticals&# , “metrics&# and “horizontals&# altogether. What is it that’s unique about the market I’m in? To Order Outside of the U.S. Now In Print!

Vertical 159
article thumbnail

He's Only in Field Service

Steve Blank

And other startups are in a New Market — creating a market from scratch (like Apple with the iPhone, or iPod/iTunes.) (“Market Type&# radically changes how you sell and market at each step in Customer Development. It’s one of the subtle distinctions that at times gets lost in the process. To Order Outside of the U.S.

article thumbnail

Lessons Learned: What does a startup CTO actually do?

Startup Lessons Learned

Great article youre now in my rss feeds :) October 2, 2008 4:37 AM kamilski81 said. Hi Eric, Great article - Ive added you to my regular RSS reads. The Entrepreneur’s Guide to Customer Development ► June (3) What is a startup? Wow I think you just wrote my job description for me. Great post, very educational.

CTO 168