This site uses cookies to improve your experience. To help us insure we adhere to various privacy regulations, please select your country/region of residence. If you do not select a country, we will assume you are from the United States. Select your Cookie Settings or view our Privacy Policy and Terms of Use.
Cookie Settings
Cookies and similar technologies are used on this website for proper function of the website, for tracking performance analytics and for marketing purposes. We and some of our third-party providers may use cookie data for various purposes. Please review the cookie settings below and choose your preference.
Used for the proper function of the website
Used for monitoring website traffic and interactions
Cookie Settings
Cookies and similar technologies are used on this website for proper function of the website, for tracking performance analytics and for marketing purposes. We and some of our third-party providers may use cookie data for various purposes. Please review the cookie settings below and choose your preference.
Strictly Necessary: Used for the proper function of the website
Performance/Analytics: Used for monitoring website traffic and interactions
But we couldn''t have identified this without having clear metrics (that high bug count) to assess our development process. On CustomerDevelopment in a growing company, Wyatt offered the following advice: Wyatt: We''ve employed a number of systems in the organization that keep all of us close to the customer.
In fact, this crisis was at the heart of Steve Blank ’s original impetus to developcustomerdevelopment as an alternative set of milestones to use for startups.) I hear similar things for pre-revenue startups that are on schedule, on time, and on budget - even though they are busy building something that nobody wants. (In
After quitting my job and starting Sorced , I spent a few months validating my business concept by creating the product mockups and doing customerdevelopment. Just like you’d go to the Mission in SanFrancisco to find a hipster, you need to identify where these people are hanging out both online and offline.
At this year’s Lean Startup Conference , she’s running a hands-on session teaching you how to validate your assumptions, explained below (the conference runs December 8 - 12 in SanFrancisco, and you can register here to attend in person or via livestream ). In that case, metrics and analytics are really important.
And that’s not to mention the advice for very early-stage companies on topics like getting your first users, or choosing metrics. The livestream will let you see all of the events in the Masonic Theater in SanFrancisco on Monday and Tues. Our sponsors include companies like Intuit, O’Reilly Media and Amazon Web Services.
2) Vanity Metrics : Especially for those working to increase awareness, social change groups often report member numbers, Facebook likes, and news hits as proxies for impact (which may in turn generate further revenue). How can we come up with impact metrics that go further than vanity and get to the core outcomes we''re working to achieve?
It provides a basic introduction to analytics as they apply to Lean Startup, including sections on what metrics to use and how to interpret them. For instance, Ben lists out the worst of the “vanity metrics,” a term that describes appealing but meaningless or misleading numbers. Alistair: There are plenty. Consider a restaurant.
Lessons Learned by Eric Ries Saturday, November 8, 2008 What is customerdevelopment? But too often when its time to think about customers, marketing, positioning, or PR, we delegate it to "marketroids" or "suits." Many of us are not accustomed to thinking about markets or customers in a disciplined way.
Alistair Croll, Eric Ries and Danielle Morrill take an in-depth look at the hardest metrics question. What’s customerdevelopment?) To catch Janice and Bob in person, join us at The Lean Startup Conference , December 8 – 12 in SanFrancisco. For a lot of you, that means: Tell your friends co-workers about this one.
You need to have some sort of plan for testing to see how it’s affecting key metrics , whether those are revenue, retention, registration, user happiness, or some other number you care about. Come hear me speak at the Startup Lessons Learned conference in SanFrancisco on April 23rd. Like this post? Follow me on Twitter.
And Red Room founder/CEO Ivory Madison on popular metrics that everyone should stop using. And Sincerely’s Matt Brezina on the secrets of developing mobile apps quickly. Once Monday’s talks have inspired your startup spirit, you can go straight to the source and visit some of the hottest young companies in SanFrancisco.
Here are a few highlights of that conversation: Christie, on identifying and knowing your customer: One of the biggest challenges in the social sector in general is around who the customer is. Join all four speakers at The Lean Startup Conference , December 9 – 11 in SanFrancisco.
Lessons Learned by Eric Ries Sunday, September 7, 2008 CustomerDevelopment Engineering Yesterday, I had the opportunity to guest lecture again in Steve Blank s entrepreneurship class at the Berkeley-Columbia executive MBA program. Its a nice complement on the product engineering side to his customerdevelopment methodology.
Lessons Learned by Eric Ries Wednesday, December 23, 2009 Why vanity metrics are dangerous In a previous post, I defined two kinds of metrics: vanity metrics and actionable metrics. In this post, Id like to talk about the perils of vanity metrics. My personal favorite vanity metrics is "hits."
I believe it is the best introduction to CustomerDevelopment you can buy. As all of you know, Steve Blank is the progenitor of CustomerDevelopment and author of The Four Steps to the Epiphany. You can imagine how well that worked. On the minus side, that has made it a wee bit hard to understand.
Lessons Learned by Eric Ries Monday, March 16, 2009 Combining agile development with customerdevelopment Today I read an excellent blog post that I just had to share. In most agile development systems, there is a notion of the "product backlog" a prioritized list of what software is most valuable to be developed next.
Focus on the output metrics of that part of the product, and you make the problem a lot more clear. I had the opportunity to pioneer this approach to funnel analysis at IMVU, where it became a core part of our customerdevelopment process. Labels: customerdevelopment , split-test 7comments: Editor said.
Because five whys kept turning up a few key metrics that were hard to set static thresholds for, we even had a dynamic prediction algorithm that would make forecasts based on past data, and fire alerts if the metric ever went out of its normal bounds. What is customerdevelopment?
No vanity metrics should be looked at. No vanity metrics should be looked at. The Entrepreneur’s Guide to CustomerDevelopment ► June (3) What is a startup? As I wrote in Don’t Launch , it’s essential to remember that these early minimum viable product launches are not marketing launches.
Are the engineers in the customerdevelopment team allowed to push quick and dirty "prototypes" to production? I t makes sense to me to put seasoned programmers here, specially if they had made the shift to "marketing" after frustration for the lack of customerdevelopment. Eric, great post.
Not everything has to follow lean startup and customerdevelopment principles, and I write that as a devoted practitioner of both. It would be far more useful to discover how Apple really does develop their innovative products it rather than assume that they follow the principles that you and I espouse.
Each has its own iterative process: customerdevelopment and agile development respectively. Leading up to a pivot, each cycle, despite our best efforts, the metrics werent good enough. In a customer problem pivot, we try to solve a different problem for the same customer segment. It was painful.
If you cant find any , maybe that means you havent figured out who your customer is yet. And if you dont know who your customer is, perhaps some customerdevelopment is in order? Labels: customerdevelopment , search engine marketing 13comments: Jim Lindstrom said. What is customerdevelopment?
The Entrepreneur’s Guide to CustomerDevelopment ► June (3) What is a startup? Startup Visa update ▼ February (5) Kiwi lean startup + Australia next Why diversity matters (the meritocracy business) Beware of Vanity Metrics (for Harvard Business Rev. April 23, 2010 in SanFrancisco.
The Entrepreneur’s Guide to CustomerDevelopment ► June (3) What is a startup? Startup Visa update ► February (5) Kiwi lean startup + Australia next Why diversity matters (the meritocracy business) Beware of Vanity Metrics (for Harvard Business Rev. April 23, 2010 in SanFrancisco.
The Entrepreneur’s Guide to CustomerDevelopment ► June (3) What is a startup? Startup Visa update ► February (5) Kiwi lean startup + Australia next Why diversity matters (the meritocracy business) Beware of Vanity Metrics (for Harvard Business Rev. April 23, 2010 in SanFrancisco.
The Entrepreneur’s Guide to CustomerDevelopment ▼ June (3) What is a startup? Startup Visa update ► February (5) Kiwi lean startup + Australia next Why diversity matters (the meritocracy business) Beware of Vanity Metrics (for Harvard Business Rev. April 23, 2010 in SanFrancisco.
The Entrepreneur’s Guide to CustomerDevelopment ► June (3) What is a startup? Startup Visa update ► February (5) Kiwi lean startup + Australia next Why diversity matters (the meritocracy business) Beware of Vanity Metrics (for Harvard Business Rev. April 23, 2010 in SanFrancisco.
The Entrepreneur’s Guide to CustomerDevelopment ► June (3) What is a startup? Startup Visa update ► February (5) Kiwi lean startup + Australia next Why diversity matters (the meritocracy business) Beware of Vanity Metrics (for Harvard Business Rev. April 23, 2010 in SanFrancisco.
At least, not in the traditional sense of trying to squeeze every tenth of a point out of a conversion metric or landing page. Instead, we try to accelerate with respect to validated learning about customers. Even if it shows improvement in some micro metric, does that invalidate the overall design? No one feature is to blame.
The application of agile development methodologies which dramatically reduce waste and unlock creativity in product development. See CustomerDevelopment Engineering for my first stab at articulating the theory involved) Ferocious customer-centric rapid iteration, as exemplified by the CustomerDevelopment process.
Master of 500 Hats: Startup Metrics for Pirates (SeedCamp 2008, London) This presentation should be required reading for anyone creating a startup with an online service component. He also has a discussion of how your choice of business model determines which of these metric areas you want to focus on. Choose one.
I was delighted to be asked to give a brief talk about the MVP at the inaugural meetup of the lean startup circle here in SanFrancisco. First, a definition: the minimum viable product is that version of a new product which allows a team to collect the maximum amount of validated learning about customers with the least effort.
The Entrepreneur’s Guide to CustomerDevelopment ► June (3) What is a startup? Startup Visa update ► February (5) Kiwi lean startup + Australia next Why diversity matters (the meritocracy business) Beware of Vanity Metrics (for Harvard Business Rev. April 23, 2010 in SanFrancisco.
The Entrepreneur’s Guide to CustomerDevelopment ► June (3) What is a startup? Startup Visa update ► February (5) Kiwi lean startup + Australia next Why diversity matters (the meritocracy business) Beware of Vanity Metrics (for Harvard Business Rev. April 23, 2010 in SanFrancisco.
The Entrepreneur’s Guide to CustomerDevelopment ► June (3) What is a startup? Startup Visa update ► February (5) Kiwi lean startup + Australia next Why diversity matters (the meritocracy business) Beware of Vanity Metrics (for Harvard Business Rev. What is customerdevelopment?
The Entrepreneur’s Guide to CustomerDevelopment ► June (3) What is a startup? Startup Visa update ► February (5) Kiwi lean startup + Australia next Why diversity matters (the meritocracy business) Beware of Vanity Metrics (for Harvard Business Rev. April 23, 2010 in SanFrancisco.
In order to give people the data they need to apply the strategy, we were very open with our company metrics, making all reports generally available and easy to run. When you think a certain feature will give a 50% boost to a given metric, and it only eeks out a 5% boost, you cant spin that as failure. March 9, 2009 8:35 AM Eric said.
The Entrepreneur’s Guide to CustomerDevelopment ► June (3) What is a startup? Startup Visa update ► February (5) Kiwi lean startup + Australia next Why diversity matters (the meritocracy business) Beware of Vanity Metrics (for Harvard Business Rev. April 23, 2010 in SanFrancisco.
The Entrepreneur’s Guide to CustomerDevelopment ► June (3) What is a startup? Startup Visa update ► February (5) Kiwi lean startup + Australia next Why diversity matters (the meritocracy business) Beware of Vanity Metrics (for Harvard Business Rev. April 23, 2010 in SanFrancisco.
Every board meeting, the metrics of success change. Their product development team is hard at work on a next-generation product platform, which is designed to offer a new suite of products – but this effort is months behind schedule. Time-to-complete-a-sale is not a bad metric for validated learning at this stage.
The Entrepreneur’s Guide to CustomerDevelopment ► June (3) What is a startup? Startup Visa update ► February (5) Kiwi lean startup + Australia next Why diversity matters (the meritocracy business) Beware of Vanity Metrics (for Harvard Business Rev. April 23, 2010 in SanFrancisco.
I had really debated about whether there was any value in spending the time and money to fly to SanFrancisco when there was a perfectly serviceable simulcast going on in Cleveland. When I first encountered customerdevelopment , it was considered pure lunacy by mainstream entrepreneurs and VCs.
The Entrepreneur’s Guide to CustomerDevelopment ► June (3) What is a startup? Startup Visa update ► February (5) Kiwi lean startup + Australia next Why diversity matters (the meritocracy business) Beware of Vanity Metrics (for Harvard Business Rev. April 23, 2010 in SanFrancisco.
We organize all of the trending information in your field so you don't have to. Join 5,000+ users and stay up to date on the latest articles your peers are reading.
You know about us, now we want to get to know you!
Let's personalize your content
Let's get even more personalized
We recognize your account from another site in our network, please click 'Send Email' below to continue with verifying your account and setting a password.
Let's personalize your content