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CustomerDevelopment is all about gathering a list of what features customers want by talking to them, surveying them, or running “focus groups.” Gathering feature requests from customers is not what marketing should be doing in a startup. And it’s certainly not CustomerDevelopment.
These four developments, while important to SiliconValley, are vital to developing regional tech clusters. While the density of SiliconValley startups can’t be replicated in regions, the barriers of money and resources have disappeared. Why Valley Rules Don’t Work in Regional Economies.
Lessons Learned by Eric Ries Saturday, November 8, 2008 What is customerdevelopment? But too often when its time to think about customers, marketing, positioning, or PR, we delegate it to "marketroids" or "suits." Many of us are not accustomed to thinking about markets or customers in a disciplined way.
Filed under: CustomerDevelopment , Venture Capital | Tagged: Entrepreneurs « CustomerDevelopment Manifesto: Market Type (part 4) CustomerDevelopment Manifesto: The Path of Warriors and Winners (part 5) » 16 Responses Jon Ziskind , on September 14, 2009 at 9:19 am Said: Steve – Great post and really great advice.
But he left to work on what he told me he came to do - crack the innovation code of SiliconValley and share it with the rest of the world. Founders that learn are more successful : Startups that have helpful mentors, track metrics effectively, and learn from startup thought leaders raise 7x more money and have 3.5x
And the results weren’t the traditional PR metrics of number of articles or inches of ink. We were constantly creating metrics to see the effects of different PR messages, channels and audiences on end-user purchases. Steve Blanks 30 years of SiliconValley startup advice. I couldn’t care less about those. Order Here.
As the emeritus Chief Technology Officer of the United States, he still connects government and SiliconValley. He’ll talk about making a profit and making a difference in a conversation with New Media Ventures’ Christie George. Todd Park convened the team that saved Obamacare.
When we looked at the color graphics board market, our competitors had defined the market as one measured by technical metrics: screen resolution, number of bits of color, screen refresh rates, acceleration, etc. It didn’t take much imagination to realize that what we had to do was to tell our story around one key metric performance ?
All teams raised their hands and screamed: we hundreds of angels and dozens of VCs, all of them say they will only fund deals with prototypes, beta customers, first revenue and executive teams all in place, and they say it will be 2 years from now because their coffers are out of cash and LPs in default. Yeah, I said. Bootstrap for years!
This form of planning condensed the business model onto one page and is most useful for high-growth, technically focused startups (think SiliconValley). Both SiliconValley startups and Main Street small businesses need to know how they are doing. Step 5: Track your Performance. Are they growing according to plan?
This week, the startup tribe from Harvard Business School is making their annual trek to SiliconValley. It’s a common refrain around SiliconValley to disparage the role of MBA’s in entrepreneurship. They’ll hear from a variety of experts and get to see many startups firsthand. I also frequently see the reverse.
And other startups are in a New Market — creating a market from scratch (like Apple with the iPhone, or iPod/iTunes.) (“Market Type&# radically changes how you sell and market at each step in CustomerDevelopment. Steve Blanks 30 years of SiliconValley startup advice. Order Here. To Order Outside of the U.S.
Its easy to take SiliconValley for granted. Ive written a little bit about the origins of SiliconValley because I think its important for us to understand how we got here in order to make sure we preserve what is best about our community. And do your customerdevelopment. Articulate, inspirational.
If you cant find any , maybe that means you havent figured out who your customer is yet. And if you dont know who your customer is, perhaps some customerdevelopment is in order? Labels: customerdevelopment , search engine marketing 13comments: Jim Lindstrom said. What is customerdevelopment?
For the past year, they invested in the team and technology to prioritize speed of iteration with disregard to traditional methods of customerdevelopment and company building. Their pitch was unpolished, product vision unclear, they had little understanding of their metrics, and traction didn’t stand out from competitors.
Because five whys kept turning up a few key metrics that were hard to set static thresholds for, we even had a dynamic prediction algorithm that would make forecasts based on past data, and fire alerts if the metric ever went out of its normal bounds. What is customerdevelopment?
The term “Growth Hacking”, invented by Sean Ellis , and made popular by Andrew Chen , a Siliconvalley marketer and entrepreneur, is a combination of two disciplines – marketing and coding: Growth hackers are a hybrid of marketer and coder, one who looks at the traditional question of “How do I get customers for my product?”
Id like to call special attention to Kurt Carr s perspective (lets hope he finishes his five-part series): Now that I’m back in Ohio (I was one of the token foreigners in a room full of SiliconValley residents), I have found myself reliving and rethinking much of what I saw there. We all owe him our thanks for persevering.
As Eric puts it in the webcast, “I’ve met now the CEOs of some of the biggest companies in the world, and I still spend time with the CEOs of high-growth SiliconValley companies from the garage on up, and what all those people have in common is that they are seeking out sources of sustainable growth….
Customerdevelopment. For those interested in getting started with agile or customerdevelopment, I thought Id include a few links. For customerdevelopment, start with Steves book The Four Steps to the Epiphany or take a look at his recent Entrepreneurial Thought Leader Lecture.
8:05 – Metrics for Success. 15:36 – How to Get Customer Centric – an unnatural act. 21:39 – What Makes SiliconValley Special? 22:50 – Risk and Culture in SiliconValley. Filed under: CustomerDevelopment , Lean LaunchPad , Teaching , Venture Capital.
Im not offering extensive studies or research to support this conclusion; the evidence from my peers right here in the innovation capital of America, SiliconValley, is absolutely overwhelming. Asked to help, I am confident that SiliconValley and every other innovation center will step up. They are nerds.
Unfortunately, this content-less decision-making process is inhibiting the ability of media companies to develop interesting new content at the very time when this supposed expertise should serve as their one true competitive advantage. When I reviewed a recent product development book, it immediately shot up to Amazon sales rank 300.
Growth - when you have existing customers, the pressure is on to grow your key metrics day-in day-out. The Entrepreneur’s Guide to CustomerDevelopment ► June (3) What is a startup? What is customerdevelopment? And if you neglect maintenance, you may not have a business left at all.
The Entrepreneur’s Guide to CustomerDevelopment ► June (3) What is a startup? Startup Visa update ► February (5) Kiwi lean startup + Australia next Why diversity matters (the meritocracy business) Beware of Vanity Metrics (for Harvard Business Rev. What is customerdevelopment?
SiliconValley, New York). 3) An experienced board brings an extensive network of customers, partners, help in recruiting, follow-on financing, etc. The Wrong Metrics. Most board meetings never get past big company metrics to focus on the crucial startup numbers. What do those numbers/metrics look like?
Lessons Learned by Eric Ries Sunday, December 7, 2008 The hackers lament One of the thrilling parts of working and writing in SiliconValley is the incredible variety of people Ive had the chance to meet. The Entrepreneur’s Guide to CustomerDevelopment ► June (3) What is a startup?
Or depending on your metrics for success, get users, grow traffic, etc.). A business model diagram also shows how the product gets distributed to your customers and how money flows back into your company. At Stanford, Ann Miura-Ko and I have been working on a simplified SiliconValley version of this model.
Listen to the entire interview here: Taking the Lean Startup From SiliconValley to Corporations and the State and Defense Department. 6:22 What’s CustomerDevelopment. 32:05 No Innovation Pipeline, Guidance or Metrics. Or just parts of the interview: 1:20 Failure and Lessons Learned. 32:55 Teaching Lean.
SiliconValley, New York). 3) An experienced board brings an extensive network of customers, partners, help in recruiting, follow-on financing, etc. The Wrong Metrics. Most board meetings never get past big company metrics to focus on the crucial startup numbers. What do those numbers/metrics look like?
I plan to apply these models to my own ventures, especially within new contexts separate from software and web development. The problem is that the most authentic innovators and entrepreneurs are in the Valley. I want more than anything to come to SiliconValley after I graduate and join the vibrant ecosystem.
This is especially true in SiliconValley. The Entrepreneur’s Guide to CustomerDevelopment ► June (3) What is a startup? Startup Visa update ► February (5) Kiwi lean startup + Australia next Why diversity matters (the meritocracy business) Beware of Vanity Metrics (for Harvard Business Rev.
The Entrepreneur’s Guide to CustomerDevelopment ► June (3) What is a startup? Startup Visa update ► February (5) Kiwi lean startup + Australia next Why diversity matters (the meritocracy business) Beware of Vanity Metrics (for Harvard Business Rev. What is customerdevelopment?
CustomerDevelopment.) Having a valid metric of when corner cases become truly important is a great way of avoiding people destroying ideas before they have a chance to come to fruition, simply because of corner cases that may or may not have major impact. Steve Blanks 30 years of SiliconValley startup advice.
Much of what makes the USA, and SiliconValley in particular, such a great place to start a company is the result of good government policy. I started my last company with 100% off-shore resources because I could never have completed CustomerDevelopment at a reasonable cost of money or regulatory burden had I employed US Citizens.
Take a look: This full-day Master Class focuses on how to build a startup from the ground up to focus on customers, markets, and speed of iteration. Im working on a future post where Ill share the details of how I used customerdevelopment to shape both the content and packaging of this event, so look for that soon.
The Entrepreneur’s Guide to CustomerDevelopment ► June (3) What is a startup? Startup Visa update ► February (5) Kiwi lean startup + Australia next Why diversity matters (the meritocracy business) Beware of Vanity Metrics (for Harvard Business Rev. What is customerdevelopment?
It’s a particularly popular strategy in the world of product development and is used to quickly and quantitatively test a product or a product feature. Eric Ries, a SiliconValley entrepreneur and author of The Lean Startup, popularized this strategy for web applications. Step 8: Track your metrics.
Lessons Learned by Eric Ries Tuesday, June 9, 2009 The Lean Startup Tokyo edition I had a blast speaking at Startonomics Tokyo , which was organized to foster ties between the startup cultures in Japan and SiliconValley. The Entrepreneur’s Guide to CustomerDevelopment ► June (3) What is a startup?
Some examples of innovation tools are CustomerDevelopment, Design Thinking, User-Centric Design, Business Model Canvas, Storytelling, etc. In addition, companies and agencies have set up I nnovation Outposts (most often located in SiliconValley) to be closer to relevant technology and then to invest, partner or buy.
I was in New York last week with my class at Columbia University and several events made me realize that the CustomerDevelopment model needs to better describe its fit with web-based businesses. In it, I got asked a question I often hear: “What if we have a web-based business that doesn’t have revenue or paying customers?
The Entrepreneur’s Guide to CustomerDevelopment ► June (3) What is a startup? Startup Visa update ► February (5) Kiwi lean startup + Australia next Why diversity matters (the meritocracy business) Beware of Vanity Metrics (for Harvard Business Rev. What is customerdevelopment?
After quitting my job and starting Sorced , I spent a few months validating my business concept by creating the product mockups and doing customerdevelopment. The Alchemist Series: CustomerDevelopment and Metrics. Tweet By Elizabeth Knopf (Co-Founder & CEO, Sorced). However, I needed to actually build it!
Lessons Learned by Eric Ries Tuesday, November 11, 2008 Where did SiliconValley come from? I think the absolute best reading on this subject is a book called Regional Advantage: Culture and Competition in SiliconValley and Route 128 by AnnaLee Saxenian. And what were they doing beforehand?
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