Steve Blank

APRIL 9, 2009

And the results weren’t the traditional PR metrics of number of articles or inches of ink. We were constantly creating metrics to see the effects of different PR messages, channels and audiences on end-user purchases. It wasn’t measured by how busy you were, it was measured by results. I couldn’t care less about those.

Silicon Valley 271

Silicon Valley Technical Review RSS PR 271

Startup Lessons Learned

DECEMBER 1, 2014

He’ll be running a hands-on session on how to make a compelling business video. Here are just a few things you might look for: Reducing risk in young companies Bringing innovation to the enterprise Designing and running experiments Customer development strategies All conference passes are on sale right now, and you can compare them here.

Lean 165

Lean Fractional CTO Part-Time VPE Fractional VPE 165

Steve Blank

APRIL 2, 2009

Metrics – Mine is Bigger Than Yours The first thing SuperMac needed to do was to change how our potential color desktop publishing customers viewed our products versus our competitors’ products. As hokey as it is, when confronted with uncertainty or unknowns, human beings like to be reassured by comparative metrics.

Silicon Valley 128

Silicon Valley Technical Review RSS Software Review 128

Steve Blank

OCTOBER 11, 2016

Dan Miller is the co-founder and CEO of Level Therapy , which provides access to psychotherapists through video, voice, and text. We did three iterations of the product in less than 12 months, each one progressively going off of different consumer metrics that we found and then partner feedback. Clips from their interviews are below.

Columbus 249

Columbus Entrepreneur Cofounder Ohio 249

SoCal CTO

JUNE 9, 2010

The video is only 16 minutes long and it is well worth the time. They’re deep into Customer Development ,” he said. Klout Puts Metrics Into Social Media Management - Tim Berry's Blog - Planning Startups Stories , May 21, 2010 I really like klout.com for three good reasons: 1.) It's a great talk. It's a great talk.

Fractional CTO 248

Fractional CTO Startup Venture Capital Cofounder 248

Steve Blank

MARCH 25, 2009

When we looked at the color graphics board market, our competitors had defined the market as one measured by technical metrics: screen resolution, number of bits of color, screen refresh rates, acceleration, etc. It didn’t take much imagination to realize that what we had to do was to tell our story around one key metric performance ?

Silicon Valley 161

Silicon Valley Marketing RSS California 161

VC Cafe

SEPTEMBER 5, 2012

1) It all starts from the Growth Hacking Funnel - in the early stages, startups should not just focus on top/bottom line metric like unique users and revenue. “superstar” content such as infographics/video is worth investing in ). KISS Metrics – How to Run A/B Tests that Get REAL Results. Rinse and repeat.

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API Viral Startup Retention 167

ConversionXL

JANUARY 31, 2014

note: If you’re a startup, you’ll want to use customer development questions for your page to resonate with future traffic). Ask Peep about analytics, and he’ll tell you, “Metrics are there to provide actionable insight. You need to look at a metric, ask “so what?” – and have an answer.”. image source.

Analytics 134

Analytics Video Matching Conversion 134

Steve Blank

JULY 30, 2009

And other startups are in a New Market — creating a market from scratch (like Apple with the iPhone, or iPod/iTunes.) (“Market Type&# radically changes how you sell and market at each step in Customer Development. It’s one of the subtle distinctions that at times gets lost in the process. Blog at WordPress.com.

Silicon Valley 146

Silicon Valley RSS California Customer Development 146

Steve Blank

MAY 26, 2009

Reply conversationalistOU812 , on November 9, 2009 at 10:31 am Said: Dmitriy is right – we should ban the use of industry buzzwords like “verticals&# , “metrics&# and “horizontals&# altogether. What is it that’s unique about the market I’m in? Blog at WordPress.com. Theme: Digg 3 Column by WP Designer.

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Vertical Silicon Valley Intellectual Property RSS 159

Startup Lessons Learned

OCTOBER 11, 2013

You cannot draw a direct line to reducing waste or improving revenues or cutting costs…whereas the cross-functional teams, you can tie it to a performance metric that has a direct result in the corporate objectives. You have to go find your own customers to experiment with, you have your own brand, so you have to think like a Lean Startup.

Lean 167

Lean Silicon Valley Agile Cofounder 167

Steve Blank

SEPTEMBER 10, 2009

In future posts I’ll describe how Eric Ries and the Lean Startup concept provided the equivalent model for product development activities inside the building and neatly integrates customer and agile development. shoes in order to deduce possible competitors’ moves and anticipate customer needs. What do you think?

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Customer Development Developer Customer Silicon Valley 222

Steve Blank

MARCH 3, 2015

It taught lean theory ( business model design , customer development and agile engineering) and practice. The irony is that once you’ve gone through the lean cycle, you have all the information that goes in a business plan: customers, sales strategy, product features, and financial metrics. Seeing Is Believing.

Business Plan 120

Business Plan Silicon Valley Saudi Arabia Lean 120

Steve Blank

APRIL 30, 2009

And the final lesson was that we were keeping score on our packaging with the wrong metrics – it wasn’t about awards, it was about sales in the retail channel. Hopefully you and your co-founders are experts in one or two parts (agile development, SEO/SEM, etc.)

Sales 120

Sales Silicon Valley RSS Las Vegas 120

Steve Blank

JANUARY 28, 2014

These videos are not only great tutorials for founders but also provide educators another source of well produced and curated resources. These “Startup” videos are a great general purpose companion to my “ How to Build a Startup ” lectures on Udacity. 1:49: Use Customer Development to Test Your Hypotheses.

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Founder Intellectual Property Lean Customer Development 331

conversionxl.com

FEBRUARY 4, 2014

note: If you’re a startup, you’ll want to use customer development questions for your page to resonate with future traffic). Ask Peep about analytics, and he’ll tell you, “Metrics are there to provide actionable insight. You need to look at a metric, ask “so what?” – and have an answer.”. image source.

Analytics 98

Analytics Software Review Conversion Video 98

ConversionXL

SEPTEMBER 24, 2020

Dave McClure’s conversion metrics visualize where different conversion optimization opportunities lie—including those for acquisition. If you don’t have customers, our articles on customer development and how to write compelling copy without customers can help you get started. Image source ). The result?

Acquisition 111

Acquisition Software Review PPC Analytics 111

Steve Blank

NOVEMBER 25, 2013

Investors sitting through Incubator or Accelerator demo days have three metrics to judge fledgling startups – 1) great looking product demos, 2) compelling PowerPoint slides, and 3) a world-class team. And we can offer investors metrics to play Moneyball – with the Investment Readiness Level. We think we can do better. Here’s how.

Oakland 330

Oakland Incubator Lean Metrics 330

ConversionXL

MAY 22, 2014

To guide the discussion, we’re going to be using Dave McClure’s Conversion Metrics as a framework to see where different conversion optimization opportunities lie. For Acquisition, we’re primarily asking how do first time visitors & potential customers find you? So Where Exactly Does “Conversion” Happen? image source.

Software Review 116

Software Review PPC Analytics Search 116

Steve Blank

OCTOBER 11, 2016

Dan Miller is the co-founder and CEO of Level Therapy , which provides access to psychotherapists through video, voice, and text. We did three iterations of the product in less than 12 months, each one progressively going off of different consumer metrics that we found and then partner feedback. Clips from their interviews are below.

Columbus 120

Columbus Entrepreneur Cofounder Ohio 120

Startup Lessons Learned

NOVEMBER 7, 2014

Just as you would with a customer, you need to understand their needs better. First, you need to find a way to have them experience what their customers are actually going through. Often, a good way to do this is with video. In that case, metrics and analytics are really important. We already know about that.

Lean 167

Lean Design Mobile Engineer 167

A Smart Bear: Startups and Marketing for Geeks

MARCH 11, 2014

They have many, many man-years of development and customer development in them. I haven’t looked at the video yet, but I should be able to understand from the headline and get some kind of emotional reaction to the headline. What I mean by that is startups nowadays that raise money have absolutely ludicrous metrics.

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Technical Cofounder Cofounder Software Review Management 220

Up and Running

MAY 23, 2016

Noah Parsons says, “Start with cheap mockups, wireframes, or even sketches on paper to make sure that your customers are going to want what you build.”. Including software prototypes, MVPs come in many flavors, including: Explainer videos. Building the Minimum Viable Product by Eric Ries [YouTube video]. Wireframes.

Software Review 74

Software Review Software Delaware Forecast 74

Steve Blank

JULY 13, 2021

A decade later, I began to teach the foundations of Lean, first at UC Berkeley (Customer Development) and then at Stanford using cases and business plans. Lean-driven (hypothesis testing/business model/customer development/agile engineering). Third, the tools for customer discovery (videos, sample experiments, etc.)

Lean 436

Lean Agile Business Model Business Plan 436

Startup Lessons Learned

AUGUST 31, 2015

Every year, our team conducts more than 500 customer development calls to understand what challenges the community is facing. Prerna's vision is to share stories across multiple platforms, including apps, video, and virtual reality. We come across some interesting stories from people who are really making things happen.

Lean 60

Lean United States Fractional CTO Startup 60

Steve Blank

JANUARY 21, 2013

Rather than try and tell you more about their amazing journeys, I invite you to explore the teams final videos and slides for yourselves. I think you will see the work of some talented and determined entrepreneurs who have honed their customer discovery and customer development skills to an impressive level. Beertending.

Lean 291

Lean Cofounder Dividend Business Model 291

Steve Blank

APRIL 22, 2009

He had just filmed the second of a series of videos called, Speaking to the Big Dogs: How mid-level managers can communicate effectively with C-level executives (CEO, VP’s, General Managers, etc.) And that he might want to think about aligning all his video and Internet products under that name. Customer Development.)

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Silicon Valley RSS California Customer Development 208

www.women2.org

MARCH 8, 2012

WHATS HOT: EVENTS NEWS LEARN CAREER VIDEOS ESPAÑOL. After quitting my job and starting Sorced , I spent a few months validating my business concept by creating the product mockups and doing customer development. Video Interviews. female founders. founder friday. Conference 2012. However, I needed to actually build it!

Cofounder 47

Cofounder Technical Review San Francisco Founder 47

Steve Blank

JUNE 23, 2016

Disruptive innovations are coming from startups – Telsa for automobiles, Uber for taxis, Airbnb for hotel rentals, Netflix for video rentals and Facebook for media. As a consequence, corporations used metrics like return on net assets (RONA), return on capital deployed, and internal rate of return (IRR) to measure efficiency.

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Architecture IRR Balance Sheet Liquidity Event 227

Up and Running

NOVEMBER 10, 2015

” As the managing editor of Bplans, I’ve had the good fortune to learn about business via the content we share; through interviews with LivePlan customers and other business owners; and thanks to brilliant, informal coaching from people like Tim Berry, Noah Parsons, and the rest of the executive leadership team at Palo Alto Software.

Curation 60

Curation Lean Software Review Finder 60

ConversionXL

JUNE 19, 2014

As a follow up to our data driven traffic acquisition article , we’re going to be looking at the roles emotion & data play in “activating” customers and using Dave McClure’s Conversion Metrics as a guide to the larger conversation. Strongly Recommended Reading: How to Create Customer Feedback Loops at Scale.

Greece 107

Greece Customer eCommerce Design 107

ConversionXL

JUNE 19, 2014

As a follow up to our data driven traffic acquisition article , we’re going to be looking at the roles emotion & data play in “activating” customers and using Dave McClure’s Conversion Metrics as a guide to the larger conversation. Strongly Recommended Reading: How to Create Customer Feedback Loops at Scale.

Greece 98

Greece Customer eCommerce Design 98

Startup Lessons Learned

NOVEMBER 8, 2008

Lessons Learned by Eric Ries Saturday, November 8, 2008 What is customer development? But too often when its time to think about customers, marketing, positioning, or PR, we delegate it to "marketroids" or "suits." Many of us are not accustomed to thinking about markets or customers in a disciplined way.

Customer Development 168

Customer Development Developer San Francisco Customer 168

ConversionXL

JUNE 19, 2014

As a follow up to our data driven traffic acquisition article , we’re going to be looking at the roles emotion & data play in “activating” customers and using Dave McClure’s Conversion Metrics as a guide to the larger conversation. Strongly Recommended Reading: How to Create Customer Feedback Loops at Scale.

Greece 82

Greece Customer eCommerce Design 82

Steve Blank

MAY 3, 2011

They contacted a dozen admissions consulting firms, ran three Usertesting.com video interviews on a social shopping tool, surveyed 40 Stanford students on their on-line shopping habits, and then did another survey of 700 Stanford MBA students (!) What are the key financials metrics for costs in your business model? Access to resources.

South Dakota 233

South Dakota Business Model Lean United States 233

andrewchenblog.com

MARCH 10, 2010

Coupled with A/B testing, customer development, and thinking through business problems in a scientific, hypothesis-driven way, you end up with a powerful cocktail of techniques to build a modern startup in the most iterative way possible. Portals that want to unify news, communication, tools, etc. Please comment!

Technical Review 47

Technical Review Design Las Vegas Product 47

Startup Lessons Learned

SEPTEMBER 17, 2012

If you follow Lean Startup experts, you’ve probably come across Brant Cooper and Patrick Vlaskovits , co-authors of The Entrepreneur’s Guide to Customer Development and The Lean Entrepreneur , and leaders of our workshop “ The Lean Entrepreneur: Embrace the Unknown to Go Big.” Patrick recently answered a few questions for us.

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Lean Entrepreneur Early Stage Metrics 141