This site uses cookies to improve your experience. To help us insure we adhere to various privacy regulations, please select your country/region of residence. If you do not select a country, we will assume you are from the United States. Select your Cookie Settings or view our Privacy Policy and Terms of Use.
Cookie Settings
Cookies and similar technologies are used on this website for proper function of the website, for tracking performance analytics and for marketing purposes. We and some of our third-party providers may use cookie data for various purposes. Please review the cookie settings below and choose your preference.
Used for the proper function of the website
Used for monitoring website traffic and interactions
Cookie Settings
Cookies and similar technologies are used on this website for proper function of the website, for tracking performance analytics and for marketing purposes. We and some of our third-party providers may use cookie data for various purposes. Please review the cookie settings below and choose your preference.
Strictly Necessary: Used for the proper function of the website
Performance/Analytics: Used for monitoring website traffic and interactions
Nokia as “He Who Must Not Be Named”. Filed under: Business Model versus Business Plan , CustomerDevelopment , Teaching , Venture Capital. While it might have been politically expedient, it was not a welcome sign for long-term investment. I was in Finland three days before I realized that no one had mentioned the word “Nokia.”
As part of our Lean LaunchPad classes at Stanford, Berkeley, Columbia and for the National Science Foundation, students build a startup in 8 weeks using Business Model Design + CustomerDevelopment. Set up the Lean LaunchLab or a WordPress blog to document your CustomerDevelopment progress. Step 3: Website Logistics.
This is a customerdevelopment problem. By the end of this article, you should have a better understanding of how to develop new products or tweak your existing offerings by working with existing or prospective customers to incorporate their feedback to create viable solutions to their problems, and clearly communicate their value.
To fill this gap I wrote The Four Steps to the Epiphany , a book about the CustomerDevelopment process and how it changes the way startups are built. Eric Ries, who took my first CustomerDevelopment class at Berkeley, had the insight that CustomerDevelopment should be paired with Agile Development.
Berkeley Haas Business School was courageous enough to give me a forum teach the CustomerDevelopment Methodology. When I read the funny names of these microwaves devices… Backward wave oscillators, TWT’s, Magnetrons…long silent memories came back. You never heard of them because their work was secret.
CustomerDevelopment We were starting Epiphany, my last company. I was out and about in Silicon Valley doing what I would now call Customer Discovery trying to understand how marketing departments in large corporations worked. Would you mind if you could share to us the name your competitor who stole your ideas ?
To fill this gap I wrote The Four Steps to the Epiphany , a book about the CustomerDevelopment process and how it changes the way startups are built. Eric Ries, who took my first CustomerDevelopment class at Berkeley, had the insight that CustomerDevelopment should be paired with Agile Development.
It was only after returning to Stanford and taking the Lean Launchpad class that I became convinced that a radically different, customer-centric approach was the solution. I returned to the Air Force Academy as an instructor in the Electrical and Computer Engineering Department, intent on spreading the gospel of CustomerDevelopment and Lean.
We learned this weekend that it was named after his East Hampton home. We’re here for Greycroft’s CEO Summit – a gathering of the CEO’s of their portfolio companies with guest speakers covering topics including how to build your team, PR, customerdevelopment, etc. I’m going to save that for a future blog post.
Your name has come up a lot in that regard. Filed under: CustomerDevelopment , Teaching , Venture Capital. Let me know if this interests you and if you have any time to speak.&#. It was signed Max Marmer. I set up a meeting and at Cafe Borrone some kid who looked 18-years old came up to me and introduced himself as Max.
It’s Not a Conversion Problem, It’s a CustomerDevelopment Problem. This is a customerdevelopment problem. So What is CustomerDevelopment? The core idea behind customerdevelopment is that the assumptions you make about a target market are only guesses. Website Analysis.
The amount of customer discovery and product-market fit you need to do is inversely proportional to the amount and availability of risk capital. Still, unless your startup has access to large pools of capital or have a brand name like Katzenberg, Lean still makes sense. The Lean Startup isn’t dead.
In today’s hypercompetitive, customer-driven business world, you need to look at new ways to make your business stand out. By exploring customer service initiatives, new sales channels, and private label financing, to name a few, you can attract and keep new customers. Improve the Customer Experience.
Filed under: CustomerDevelopment , Venture Capital | Tagged: Entrepreneurs « CustomerDevelopment Manifesto: Market Type (part 4) CustomerDevelopment Manifesto: The Path of Warriors and Winners (part 5) » 16 Responses Jon Ziskind , on September 14, 2009 at 9:19 am Said: Steve – Great post and really great advice.
Note to Chinese Communist party – the best name for your propaganda department should probably not be the “Propaganda Department.”). Filed under: China , CustomerDevelopment , Technology , Venture Capital. China CustomerDevelopment Technology Venture Capital' It’s an amazing cat and mouse system.
Finally, I HATE the name. Golden rule of branding for me: 1) name your company or product your URL and 2) don’t paint yourself into a corner. &# Tweet&# = corner. My bet: within 18 months they will change the name and go multi-stream. Sounds like somebody didn’t do their homework on this name. uh, hello!
These companies would take our computers and put their name on them and resell them to their customers. Business customers were starting to ask for “office automation solutions” – word processing, spreadsheets, graphing software on a desktop. Hiring a VP of Sales in customer discovery typically sets a startup back.
When you look through the list , you’ll see big names that we’re very pleased we landed, epic companies we really want to hear from, and people we’re particularly excited to present because they have incredible stories to share--and you won’t hear them anyplace else.
A large number of these customers had mailed back their registration cards (this was pre-Internet) with their names, phone numbers, job titles, etc. So I asked the fatal question, “Has anyone ever looked at the customer registration cards? Has anyone ever spoken to a customer?” Silence.
competitive analyses, channel and customer collateral (white papers, data sheets, product reviews), customer surveys, and market requirements documents. We will accomplish this through demand-creation activities (advertising, PR, tradeshows, seminars, web sites, etc.), on April 10, 2009 at 6:58 am Said: Amazing blog.
Eric was the very first practitioner of my CustomerDevelopment methodology which became the core of the the Lean methodology. He was named entrepreneur-in-residence at Harvard Business School in 2010 and is currently an IDEO Fellow. He later co-founded and served as CTO of IMVU and then authored The Lean Startup.
This post describes a solution – the CustomerDevelopment Model. In future posts I’ll describe how Eric Ries and the Lean Startup concept provide the equivalent model for product development activities inside the building and neatly integrates customer and agile development.
Zilog Zilog was my first Silicon Valley company where you could utter the customer’sname in public. This post, which is divided in two parts, is the story of the first time it happened to me. You created it and own it.
A software developer can struggle to establish a good name and reputation initially. It can be challenging to compete with bigger and better-known names too. They will typically do an online search, visit your website, and try to form an accurate opinion on your personality and practices as developers.
You may know it by its final name. Filed under: CustomerDevelopment , Marketing , SuperMac , Technology | Tagged: Steve Blank , SuperMac « Love/Hate Business Plan Competitions Gravity Will be Turned Off » 17 Responses EricS , on May 11, 2009 at 11:05 am Said: I loved my Spigot.
If you’re a startup raising money or just want to see your name online, there’s not a better blog on the web. Reading this TechCrunch post made me remember the first time I saw someone confront a worldview they didn’t expect. Discovering that your worldview is wrong or mistaken can be a life-changing event.
You label each leaf with the names of the market spaces and the names of the companies that are representative players in these adjacent markets. You use this chart to articulate your first hypotheses of what customers segments you’re targeting.
You’ll think about your business, name, logo and colors; but maybe more importantly, you’ll think through who your target audience is and how you want them to feel about your product or service. He has been praised by the likes of former President Barack Obama, who named him a top 100 entrepreneur under the age of 30. WordPress DIY.
Any customer who used the four critical color publishing applications was going to be blown away by how much better the SuperMac boards were. Tell Me How to Find You But having benchmarks in hand that showed us as the winner did us no good unless all our potential customers could see them.
TLDR: Brant Cooper and Patrick Vlaskovits , authors of The Entrepreneur's Guide to CustomerDevelopment are back with a new book called The Lean Entrepreneur. It took the idea of CustomerDevelopment and made it accessible to a whole new audience. Illustrations by FAKEGRIMLOCK. You can pre-order it starting today.
In future posts I’ll describe how Eric Ries and the Lean Startup concept provided the equivalent model for product development activities inside the building and neatly integrates customer and agile development. Perhaps you can determine whether a product is new by asking customers to name the competition.
He wanted to build direct customer relationships to get product feedback but only 2% of customers would ever return their registration cards. So when he saw the browser it instantly dawned on him that this would be the greatest customerdevelopment tool ever. Shopping.com. The Wedding Channel. Commission Junction.
If you are a practitioner of CustomerDevelopment, ESL was doing it before most us were born. The “Good” Student » 14 Responses Shane Rogers , on April 6, 2009 at 1:37 pm Said: The names of ‘secret’ customers is funny. If you think the Cold War turned out the right side up (i.e.
Note to Chinese Communist party – the best name for your propaganda department should probably not be the “Propaganda Department.”). Filed under: China , CustomerDevelopment , Technology , Venture Capital. China CustomerDevelopment Technology Venture Capital' It’s an amazing cat and mouse system.
I worked at Multiflow, a name you’d recognize, ending up running the OS group. He was my role model at Convergent, mentor at Ardent and partner at E.piphany. Future posts will have some Ben stories. steve Chris Ryland , on October 5, 2009 at 12:08 pm Said: Anyway, looking forward to this series.
Develop your business plan. What the crazy name "Smart Bear" taught me about branding - A Smart Bear: Startups and Marketing for Geeks , August 2, 2010 Every founder struggles to find a great name for her company. The right question is “What is the minimum that I need?” Lessons at the end.). An inauspicious birth.
[Customer] Retention is King (good insights on measurement) – crowdspring.co/1haiyJt. Need a great name & URL for your new business? 5 Quick Tips for Buyers in Naming Projects – crowdspring.co/ThAKX4. Need a great name & URL for your new business? CustomerDevelopment 101) – crowdspring.co/1pNIOcD.
“Getting personal” doesn’t mean that you need to become your customers’ best friend — simply that you need to get engaged in their experience and show them that they matter, that you understand their needs. Yes, it’s true that customers aren’t always convenient. Risk keeping the lines of communication open.
Because then you’d miss out on: Whether it’s better experience to build a complete, tiny startup or to do more in-depth customerdevelopment for a meatier problem. So that means stuff like thinking about what a business model might be, it does mean customerdevelopment. So I have a question for you, Jason.
In my interview with Hunter, we discuss: The key responsibilities of a business development professional. How to get big name testimonials and clients. The importance of the customer feedback cycle & the role it plays for AWeber. It’s Not A Conversion Problem, It’s A CustomerDevelopment Problem.
Over Saturday and Sunday teams focus on customerdevelopment, validating their ideas and building a minimal viable product. Several teams even changed the name of their ventures before the weekend was over, and mission statements were flying fast and furious. Discuss.
And 30 years later I was teaching in a building named after him and never knew a thing about him. Spooky Music Reading about Terman was like finding the missing link in my career. Here was the guy who invented the field I had spent the first five years of my adult life working on. Play spooky music here.
Because then you’d miss out on: Whether it’s better experience to build a complete, tiny startup or to do more in-depth customerdevelopment for a meatier problem. I see the name of Noel’s company. Why don’t you give Jason the name of your company or your URL? The name game. Noel: Am I live?
Here’s an example invitation email for existing customers: Hi [NAME], You’ve been a loyal customer of [COMPANY] for over two years now! It could help us shape the future of [COMPANY/PRODUCT NAME]. Thanks, [YOUR NAME]. What about churned customers? Thanks, [YOUR NAME].
We organize all of the trending information in your field so you don't have to. Join 5,000+ users and stay up to date on the latest articles your peers are reading.
You know about us, now we want to get to know you!
Let's personalize your content
Let's get even more personalized
We recognize your account from another site in our network, please click 'Send Email' below to continue with verifying your account and setting a password.
Let's personalize your content