Customer Development Naming SEM 
Startup Lessons Learned
SEPTEMBER 7, 2008
Lessons Learned by Eric Ries Sunday, September 7, 2008 Customer Development Engineering Yesterday, I had the opportunity to guest lecture again in Steve Blank s entrepreneurship class at the Berkeley-Columbia executive MBA program. Its a nice complement on the product engineering side to his customer development methodology.
Startup Lessons Learned
SEPTEMBER 13, 2008
Lessons Learned by Eric Ries Saturday, September 13, 2008 SEM on five dollars a day How do you build a new product with constant customer feedback while simultaneously staying under the radar? SEM is a simple idea. We would pretty much bid on any phrase that was "[name of competitive product] chat" and variations like that.
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Startup Lessons Learned
NOVEMBER 7, 2008
So, if youre interested in helping avoid mistakes like that, here are the steps: Get a domain name. It doesnt have to be the worlds catchiest name, just pick something reasonably descriptive. If youre concerned about sullying your eventual brand name, dont use your "really good" name, pick a code name.
Both Sides of the Table
MARCH 11, 2011
Not because they didn’t want to do Pay-per-click (they are huge buyers of SEM) but because they didn’t want other people to know what they paid for clicks! He wanted to build direct customer relationships to get product feedback but only 2% of customers would ever return their registration cards. Shopping.com.
Startup Lessons Learned
SEPTEMBER 15, 2008
I had the opportunity to pioneer this approach to funnel analysis at IMVU, where it became a core part of our customer development process. To promote this metrics discipline, we would present the full funnel to our board (and advisers) at the end of every development cycle. Return the name of the hypothesis chosen or assigned.
Startup Lessons Learned
SEPTEMBER 12, 2008
It’s easy to overestimate the impact of this kind of traffic because it just feels good to have your name and company featured. The Entrepreneur’s Guide to Customer Development ► June (3) What is a startup? How to listen to customers, and not just the loud. It strokes your ego.
Startup Lessons Learned
SEPTEMBER 10, 2008
Lessons Learned by Eric Ries Wednesday, September 10, 2008 Smarticus — 10 things you could be doing to your code right now Smarticus — 10 things you could be doing to your code right now A great checklist of techniques and tools for making your development more agile, written from a Rail perspective.
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