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The Agora team decided to formalize the customer discovery process by coming up with a set of Customer Discovery principles and questions that were as good as any I’ve seen. They had 16 interviews with target customers (Zynga, Yahoo, VMware, Walmart, Zeconder, etc.) Most importantly their model of the customer began to evolve.
63 scientists and engineers in 21 teams made ~ 2,000 customer calls in 10 weeks , turning laboratory ideas into formidable startups. 19 of the 21 teams are moving forward in commercializing their technology. If you like science, technology or entrepreneurship, this guy is the real deal. Concentric Technology.
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