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It’s Not a Conversion Problem, It’s a Customer Development Problem

ConversionXL

This is a customer development problem. By the end of this article, you should have a better understanding of how to develop new products or tweak your existing offerings by working with existing or prospective customers to incorporate their feedback to create viable solutions to their problems, and clearly communicate their value.

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A New Way to Teach Entrepreneurship – The Lean LaunchPad at Stanford: Class 1

Steve Blank

It was designed to bring together many of the new approaches to building a successful startup – customer development, agile development, business model generation and pivots. The first class was an introduction to the concepts of business model design and customer development. The Adventure Begins.

Lean 307
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The End Of Marketing As We Know It

YoungUpstarts

Instead, buyers are checking out product and service information in their own way, often through the Internet, their social network, or just plain word-of-mouth or customer reviews. It’s a myth that social networks and their technologies are creating new approaches to marketing. One is known as ‘Mr.

Marketing 234
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Top 29 Startup Posts May 2010

SoCal CTO

They’re deep into Customer Development ,” he said. While Google fights on the edges, Amazon is attacking their core - Chris Dixon , May 22, 2010 Google is fighting battles on almost every front: social networking, mobile operating systems, web browsers, office apps, and so on. Here’s why. Your Process Doesn’t Work.

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China Startups – The Gold Rush and Fire Extinguishers (Part 5 of 5)

Steve Blank

For the last 10 years China essentially closed its search, media and social network software market to foreign companies with the result that Google, Facebook, Twitter, YouTube, Dropbox, and 30,000 other websites were not accessible from China. Filed under: China , Customer Development , Technology , Venture Capital.

China 328
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This Week in Venture Capital – Episode 2

Both Sides of the Table

I think the best solution for the social networking era is “in-stream&# advertising. I know you could argue that YouTube was much broader but it was really popularized in the social networks. This is a CDN (Content Delivery Network). But I made it for a reason. It kicked Google Video’s ass.

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It’s Not a Conversion Problem, It’s a Customer Development Problem

conversionxl.com

It’s Not a Conversion Problem, It’s a Customer Development Problem. I feel like “conversion rate optimization” is in 2013 what “social media marketing” was in 2009. This is a customer development problem. So What is Customer Development? Website Analysis.