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If you cant find any , maybe that means you havent figured out who your customer is yet. And if you dont know who your customer is, perhaps some customerdevelopment is in order? Labels: customerdevelopment , search engine marketing 13comments: Jim Lindstrom said. What is customerdevelopment?
I feel like I would have to introduce this by stealth. The Entrepreneur’s Guide to CustomerDevelopment ► June (3) What is a startup? I suppose we could ask "why does our relationship with this vendor allow these problems to continually arise?" Take a look and let me know what you think.
bigs : @ericries says Stealth dev is a (undesirable, failure-presaging) customer-free zone. LeanStartup Of course, a big enabler of those kinds of mistakes is stealth-mode. Another recent meme that I hope more and more startups will take to heart: "stealth is a customer-free zone." What if its both of you?
Teams use the Lean Startup toolkit: the Business Model Canvas + CustomerDevelopment process + Agile Engineering. These three tools allow startups to focus on the parts of an early stage venture that matter the most: the product, product/market fit, customer acquisition, revenue and cost model, channels and partners.
Mari is now building a new venture in human-machine interaction within the Samsung accelerator, currently in stealth mode. NewYork Times’ timeSpace is a good example. Corporations in turn benefit from the new technologies, products and services these startups bring to the table. Can the founders communicate well?
Build the product in stealth mode to build buzz for the eventual launch. But that was two full years before any customers were allowed to use it. Stealth is a customer-free zone. I myself didnt understand it until I had the opportunity to view that failure through the lens of the customerdevelopment theory.
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