Remove Customer Development Remove Part-Time VPE Remove Vertical
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Ardent War Story 5: The Best Marketers Are Engineers

Steve Blank

While the last post was titled “ You Know You’re Getting Close to Your Customers When They Offer You a Job “, this post should probably be titled, “You Know You’re Getting Close to Your Customers When You Offer Them a Job.&# At the time this was a pretty controversial decision.

Engineer 223
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Ardent 1: Supercomputers Get Personal

Steve Blank

I’ve convinced the team you’d be perfect, come join us as the VP of Marketing.” My ex-boss was going to be the VP of Engineering and I would report to the CEO whose marketing acumen and sales instincts seemed at the time to be telepathic and sense of theater was legend. We’re building a supercomputer.”

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Convergent Technologies: War Story 1 – Selling with Sports Scores.

Steve Blank

The VP of Engineering says, “well we don’t have the resources or time, and as long as you know we could build better computers then you guys, why don’t you tell us the details about your computers.” The answer depends on your answer to two questions: which step in the Customer Development process are you on?