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I asked Tsutsumi-san to write a guest post for my blog to describe his experience with CustomerDevelopment in Japan. After waiting for a week or so for the book to make it to Japan, I was very much shocked how impressed I was by the CustomerDevelopment Model detailed in the book. ————-.
Lessons Learned by Eric Ries Sunday, September 7, 2008 CustomerDevelopment Engineering Yesterday, I had the opportunity to guest lecture again in Steve Blank s entrepreneurship class at the Berkeley-Columbia executive MBA program. Ive attempted to embed the relevant slides below.
I believe it is the best introduction to CustomerDevelopment you can buy. As all of you know, Steve Blank is the progenitor of CustomerDevelopment and author of The Four Steps to the Epiphany. You can imagine how well that worked. On the minus side, that has made it a wee bit hard to understand.
Waterfall Development. While it sounds simple , the Build Measure Learn approach to productdevelopment is a radical improvement over the traditional Waterfall model used throughout the 20 th century to build and ship products. customer segments, such as users and payers or moms or teens. Lessons Learned.
Here’s his story of when CustomerDevelopment failed. We were lucky to learn about CustomerDevelopment early on in the life of our startup. More importantly, we’d witnessed CustomerDevelopment’s massive success at another local startup. So how did CustomerDevelopment fail us?
Lessons Learned by Eric Ries Monday, October 6, 2008 When NOT to listen to your users; when NOT to rely on split-tests There are three legs to the lean startup concept: agile productdevelopment , low-cost (fast to market) platforms , and rapid-iteration customerdevelopment. Or to some passionate customers.
There are often counter-intuitive changes in customer behavior that depend on little details. In fact, the curse of productdevelopment is that sometimes small things make a huge difference and sometimes huge things make no difference. When we’re optimizing, productdevelopment teams encounter similar situations.
You might get a bunch of inbound emails from other press and partners, and all of these things can contribute to a feeling that you’re on your way to getting tons of traffic. The Entrepreneur’s Guide to CustomerDevelopment ► June (3) What is a startup? It strokes your ego.
We pitch to potential partners, vendors, publishers, conferences, employees, and even lawyers. Its different from selling a product, because it is not part of our regular business practice, is not something that relates to our core competence, and tends not to happen in a repeatable and scalable way.
As a result, the companies get a lot of exposure to VCs, investors, and partners in larger, more traditional startup hubs. And do your customerdevelopment. The Entrepreneur’s Guide to CustomerDevelopment ► June (3) What is a startup? Some of the mentors are based in Boulder, but many are not.
Each of these four currencies represents a way for a customer to “pay&# for services from a company. A great product enables customers, developers, partners, and even competitors to exchange their unique currencies in combinations that lead to financial success for the company that organizes them.
Sure, when entrepreneurs create startups that grow up into mature companies, they become part of an established industry, with its own ecosystem, norms, partners and best practices. This is just like a startup to me, complete with distribution and productdevelopment challenges, ecosystem design and many, many customers.
Its goal is to take the original idea and search for a repeatable and scalable business model - first by finding product/market fit, then by testing all the parts of the business model (pricing, channel, acquisition/activation, partners, costs, etc.). They deal with the daily crisis of productdevelopment and acquiring early customers.
Here’s how I learned why they were critical to successful customerdevelopment. I was an aggressive, young and a very tactical VP of marketing at Ardent , a supercomputer company – who really hadn’t a clue about the relationship between profound beliefs, customer discovery and strategy.
Nick Kim , Crosscut’s Head of Platform, in his presentation at the 4th Annual VC Platform Summit, shared their Platform development methodology, which he viewed as an exercise in productdevelopment. For example, recruiting writ large is useful at all stages of development. CustomerDevelopment. AskAnything.VC
I got a powerful taste of datablindness recently, as I’ve started to work with various large companies as partners in setting up events, speeches, and other products to sell around the Lean Startup concept. There are lots of good reasons why I can’t have instantaneous access to this data, and each partner has their own.
He turned his PhD thesis into a killer product, got it funded and now was CEO of a company of 30. It was great to watch him embrace the spirit and practice of customerdevelopment. He was constantly in front of customers, listening, selling, installing and learning. Filed under: CustomerDevelopment.
I thought Id share a little bit of that, too: I’ve been interested in different approaches to software development going back to 1987 when – in my first company Feld Technologies – my partner Dave Jilk and I started talking about “semi-custom software development&# (way ahead of its time).
At the end of the day, the productdevelopment team of a startup (large or small) is a service organization. It exists to serve the needs of customers, and it does this by offering its capabilities to other functions in the company, and partnering with them. So, fellow hackers, Id love to hear from you.
In our experience, structured customerdevelopment work is right up there amongst the most valuable things a founder can do in the early days of their startup. Once you have an idea that feels strong, it’s imperative to speak with customers about it. But good customerdevelopment is tough to do.
Now the company is in crisis mode because the rest of the organization (productdevelopment, marketing, etc.) Business Model Design and CustomerDevelopment Stack. The alternative to the traditional product introduction process is the Business Model Design and CustomerDevelopment Stack.
How do they make these transitions without alienating and losing their existing customers, distribution channels and partners? Some of the teams even included some of their close partners. This can’t be done without talking directly to the customers, internal stakeholders, and partners.
Un-knowledgeable - Since it’s just you and your partners, you might not be making the best choices. Find and hire one or more developers Pros: Implementation Speed - Developers working full time will be much more efficient for you and your product since they’ll be dedicated to your company.
Business and Financial Knowledge (7) - Does the product owner understand the economics and financial dynamics of his product? Process Skills: Customer Discovery Process (7) - Customer discovery includes customer interviewing skills, opportunity assessments and understanding of customerdevelopment programs.
Chasing funding versus chasing customers and a repeatable and scalable business model, is one reason startups fail. ProductDevelopment – Getting Funded as The Goal In a traditional productdevelopment model, entrepreneurs come up with an idea or concept, write a business plan and try to get funding to bring that idea to fruition.
Herein lies the reason my partner and I started Dillotronics - as well as the reason your take on the matter resonated so well here. The Entrepreneur’s Guide to CustomerDevelopment ► June (3) What is a startup? Thanks for an enjoyable evening. June 3, 2009 8:16 PM Tom Gimbel said.
Also, make a bullet list of the marketing activities that will drive customers to your door. List key partners and resources you will need, and then list your core team as well as their roles. Also, make a bullet list of the marketing activities that will drive customers to your door. The importance of a domain name.
After 20 years of working in startups, I decided to take a step back and look at the productdevelopment model I had been following and see why it usually failed to provide useful guidance in activities outside the building – sales, marketing and business development. So what’s wrong the productdevelopment model?
Depending on the complexity of the idea, most entrepreneurs will do some sort of research that will include meeting with people who are either in the field, potential customers, partners etc. The main objective of the meeting is to validate the idea and/or to get ideas on how to develop the solution/product or the business.
To promote innovation inside the NGA, they’ve staffed an Enterprise Innovation Office (EIO) to coach, educate and advise the entire agency, from core leadership to the operational edges, with methods and concepts of validated learning through rapid experimentation and customerdevelopment.
To promote innovation inside the NGA, they’ve staffed an Enterprise Innovation Office (EIO) to coach, educate and advise the entire agency, from core leadership to the operational edges, with methods and concepts of validated learning through rapid experimentation and customerdevelopment.
and how to price the product. for new productdevelopment that emphasize immediate returns. Talking to Bob I realized that at Acme Widgets (and in most large companies) the word “failure” was being used to describe two very different events: failure in execution of a known product in known market.
We now know this results in wasted engineering effort, time and cash, as customers don’t use, want or need most of the features developed without their input. Another path is to put productdevelopment on hold until the customerdevelopment team can find customers who can provide adequate feedback.
This is especially useful in situations, like most B2B businesses, where the total number of customers is likely to be small. This case study illustrates one company’s attempt to do customerdevelopment by testing their vision with customers before writing a single line of code. Oh, this is just a Photoshop file?
My business partner is still with the business, but I just didn't see a positive future without a strong technical co-founder. I pick my cofounder's brain almost daily about the inner workings of our product, so that I can be better informed about the tech side of things. The timing just never worked out. Vinicius Vacanti WOW!
I see that as a great way for my product to grow, but while Ive partnered with companies in my consulting business, its not something Im as familiar with now that Im on the product side. I question what numbers I would need to be considered respectable and/or worth a potential partners time. eric: briefly, you rock dude.
The Ultimate Combination of Startup Business Development Methods - ArcticStartup , November 16, 2010 I've been a huge fan of Steven Blank's CustomerDevelopment methodology for a long time. Naturally, a big part of the go-to-market includes partnering with other players in the market. What went wrong? Not a good sign.
I’ve watched new CEO’s brought into large existing consumer products companies to turn around a failing strategy. Their new strategy included a complete revamp and simplification of the product line. 5) The customer’s needs don’t match your long term direction. Fire might be a strong word.
Since NewTV won’t be making the content, they will be licensing from and partnering with traditional entertainment producers. NewTV will depend on partners like telcos to distribute the content. They needed to be sure that what they were building was what customers wanted and needed.
Establish credibility with potential partners. In some businesses, especially in certain industries like traditional enterprise software, you simply cannot bring a new product to market on your own. You need to combine your product with others, and this requires partners like OEMs or system integrators.
They have many, many man-years of development and customerdevelopment in them. You have your general management meeting and in your general management meeting you talk about productdevelopment, about marketing and about finance. Why not get a partner? Edwin: There are a million others. Edwin: I know.
Customerdevelopment would be reduced to a single person exercise that could be repeated in parallel dozens of times over, ultimately yielding 30+ companies a year. Partnering with a source of capital, connections, and expertise for a large equity chunk is often worth it in those scenarios (e.g., Our model at Casual Corp.
Steve Blank on Lean CustomerDevelopment. Great for visualizing work of productdevelopment. Mark Suster GRP Partners Advice. Philippe Botteri, Bessemer Venture Partners. Their Partners all come from industry, where each has held senior level executive positions delivering industry-leading products.
are just emerging for business people (customerdevelopment, business model generation,). Product guy/designer-has a awesome understanding of the product and what people want, the industry your disrupting, and the problem your solving (he also helps out with cranking out the code). There is no cookie-cutter formula.
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