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I was in New York last week with my class at Columbia University and several events made me realize that the CustomerDevelopment model needs to better describe its fit with web-based businesses. However the CustomerDevelopment Model and the Lean Startup work equally well for startups on the web.
Unfortunately in early stage startups the drive for financing hijacks the corporate DNA and becomes the raison d’etre of the company. Chasing funding versus chasing customers and a repeatable and scalable business model, is one reason startups fail. The goal of their startup in this stage becomes “getting funded.”
After 20 years of working in startups, I decided to take a step back and look at the product development model I had been following and see why it usually failed to provide useful guidance in activities outside the building – sales, marketing and business development.
The Japanese edition of The Startup Owner’s Manual hit the bookstores in Japan this week. I asked Tsutsumi-san to write a guest post for my blog to describe his experience with CustomerDevelopment in Japan. The result: great success of my third startup, a load balancing technology for web servers back in the late 1990’s.
Today we are announcing the biggest entrepreneurial program ever launched – Startup Weekend Next. A partnership of Startup Weekend , Startup America , TechStars and Udacity , Startup Weekend Next brings four weeks of amazing hands-on training learning to build your startup to cities around the world.
What if we could increase productivity and stave the capital flight by helping Life Sciences startups build their companies more efficiently? —— When I wrote Four Steps to the Epiphany and the Startup Owners Manual , I believed that Life Sciences startups didn’t need Customer Discovery.
If you want your startup to stand a chance of achieving brand visibility and attracting new customers, you need to have a website. The majority of modern consumers will consult the web before making a purchase or working with a corporate partner; if your website isn’t there, they’re simply going to turn to one of your competitors. .
What makes startups succeed or fail? More than 90% of startups fail, due primarily to self-destruction rather than competition. For the less than 10% of startups that do succeed, most encounter several near death experiences along the way. Three months ago I wrote about my ex-student Max Marmer and the Startup Genome Project.
A startup is not just about the idea, it’s about testing and then implementing the idea. I was driving home from the BIO conference in San Diego last month and had lots of time for a phone call with Dave, an ex student and now a founder who wanted to update me on his Customer Discovery progress. In fact, it wasn’t even a startup.
Posted on December 7, 2009 by steveblank In my 21 years of startups, I had my ideas “stolen” twice. CustomerDevelopment We were starting Epiphany, my last company. I was out and about in Silicon Valley doing what I would now call Customer Discovery trying to understand how marketing departments in large corporations worked.
I believe it is the best introduction to CustomerDevelopment you can buy. As all of you know, Steve Blank is the progenitor of CustomerDevelopment and author of The Four Steps to the Epiphany. Four Steps primarily centers its stories and case studies on B2B hardware and software startups.
Reading the NY Times article “ Jeffrey Katzenberg Raises $1 Billion for Short-Form Video Venture, ” I realized it was time for a new startup heuristic: the amount of customer discovery and product-market fit you need to find is inversely proportional to the amount and availability of risk capital. ” Fire, Ready, Aim.
How do you figure out what’s the right mix of skills for the co-founders of your startup? I was having breakfast with Radhika, an ex-grad student of mine who wanted to share her Customer Discovery progress for her consumer hardware startup. I told Radhika this is a perennial question for startups. ——-.
And he recognized it was making his startup feel and act like a big ponderous company. Most decisions in a startup must be made in the face of uncertainty. Since every situation is unique, there is no perfect solution to any engineering, customer or competitor problem, and you shouldn’t agonize over trying to find one.
Over the last three years our Lean LaunchPad / NSF Innovation Corps classes have been teaching hundreds of entrepreneurial teams a year how to build their startups by getting out of the building and testing their hypotheses behind their business model. The next customer segment we tried was startup founders.
He set up Blackbox.vc, a seed accelerator for technology startups (and one of the tour stops for entrepreneurs from around the world.) They went to work gathering deep knowledege of what makes successful Internet startups. Max and his partners interviewed and analyzed over 650 early-stage Internet startups.
It’s your startup, so you can give early partners any title you want, but be aware of potential investor and peer implications. VCs and Angel investors like to see a startup that is running lean and mean, with no more than three or four of the conventional C-level or VP titles. Chief Sales Officer (VP Sales). Chief Risk Officer.
Dino Vendetti a VC at Bay Partners, moved up to Bend, Oregon on a mission to engineer Bend into a regional technology cluster. Over the years Dino and I brainstormed about how Lean entrepreneurship would affect regional development. The cloud , open-source development tools and web 2.0 Part 2: Early-stage Regional Venture Funds.
It’s your startup, so you can give early partners any title you want, but be aware of potential investor and peer implications. VCs and angel investors like to see a startup that is running lean and mean, with no more than three or four of the conventional C-level or VP titles. Chief Sales Officer (VP Sales). Chief Risk Officer.
We’re changing the order in which we teach the business model canvas and customerdevelopment to better-fit therapeutics, diagnostics and medical devices. The Lean LaunchPad class uses the three “ Lean Startup ” principles: Alexander Osterwalders “ business model canvas ” to frame hypotheses.
Continuing my series of posts that I’ve been collecting that live at the intersection of Startups and being a Startup CTO : Startup CTO Top 30 Posts for April 16 Great Startup Posts from March here are the top posts from May 2010. It is to out friend. Enjoyed this post? Disruptive. We get it! I Be specific. Stay Tuned.
I just spent a few weeks in Japan and China on a book tour for the Japanese and Chinese versions of the Startup Owners Manual. Of all the Chinese government programs, the Torch Program is the one program that kick-started Chinese high-tech innovation and startups. In these series of 5 posts, I thought I’d share what I learned in China.
After seeing the process work so well for scientists and engineers in the NSF, we hypothesized that we could increase productivity and stave the capital flight by helping Life Sciences startups build their companies more efficiently. Filed under: CustomerDevelopment , Lean LaunchPad , Life Sciences , National Science Foundation.
Oh, and we had no installed customer base. I had hired the VP of marketing from a potential software partner who was responsible to get all this 3 rd party software on our computer. But in a startup, it is very important to be surrounded by efficient people. Like killing a person with a nuke is effective, but using a.45
Once again, along with my partners at 500 Startups, we are proud to present the most substantive track at SXSW: [link] There was a running joke last year that "the Lean Startup track was the only place at SXSW you couldn't get out of the building." 1,000 startup founders, investors, and press! We're back! See you there!
It was designed to bring together many of the new approaches to building a successful startup – customerdevelopment, agile development, business model generation and pivots. Even if they did, what if the assumption – that we had developed a better approach to teaching entrepreneurship – was simply mistaken?
This is part of my ongoing series of posts and I need to file this one under both Raising Venture Capital and Startup Advice. The last couple of years has also seen the huge initial success of Ycombinator, the Lean Startup and many other product driven approaches to going to market. That died with waterfall software development.
63 scientists and engineers in 21 teams made 2,000 customer calls in 8 weeks , turning laboratory ideas into formidable startups. The Innovation Corps Startup Team. We taught them the business model / customerdevelopment / agile development solution stack. This week we saw the results. billion U.S.
We’re here for Greycroft’s CEO Summit – a gathering of the CEO’s of their portfolio companies with guest speakers covering topics including how to build your team, PR, customerdevelopment, etc. It is the key to “customerdevelopment” that Steve Blank talks about. And market your brand, not your personality.
What’s A Startup? We’ve been teaching that the difference between a startup and an existing company is that existing companies execute business models, while startups search for a business model. (Or This startup search process is the business model / customerdevelopment / agile development solution stack.
Each VC firm/partner has a different spin on what to weigh more.) Five Quarters of Profitability During the 1980’s and through the mid 1990’s startups going public had to do something that most companies today never heard of – they had to show a track record of increasing revenue and consistent profitability.
It’s your startup, so you can give early partners any title you want, but be aware of potential investor and peer implications. VCs and Angel investors like to see a startup that is running lean and mean, with no more than three or four of the conventional C-level or VP titles. Chief Sales Officer (VP Sales). Chief Risk Officer.
Meanwhile my partner was in heaven working with his newly hired group of game designers directing and producing our first games. No, not really, but my partner owns the studio and tells me it’s spectacular and everyone will love it. Go spend some time outside the building talking to potential distribution partners.
We realized this mechanism had been occurring for years at University’s startup competitions, such as the MIT 100K Accelerate Contest. We dubbed the program Qualcomm’s Venture Fest and the process, “ Collective Entrepreneurship ”, a three-phase program combining crowdsourcing with entrepreneurial techniques for startup creation.
I continue to collect great content that is the intersection of startups, products, online and technology. Equity-Only CTO and Equity-Only Developers - SoCal CTO , November 1, 2010 I had a recent email dialog with the founder of a company looking for a CTO for their startup. Was it a Startup Founder Developer Gap ?
We realized this mechanism had been occurring for years at University’s startup competitions, such as the MIT 100K Accelerate Contest. We dubbed the program Qualcomm’s Venture Fest and the process, “ Collective Entrepreneurship ”, a three-phase program combining crowdsourcing with entrepreneurial techniques for startup creation.
As an early employee I worked all hours of the day, never hesitated to jump on a “ red-eye ” plane to see a customer at the drop of a hat, and did what was necessary to make the company a winner. And one would become my mentor and partner in later companies.) Two of my role models for my career were in this company. (And
I pointed out that the “data” you gather in 10 weeks (talking to 100+ customers, partners, payers, etc.,) Now that you’ve gotten to know your potential channel and customers, regardless of how much money you’re going to make, will you enjoy working with these customers for the next 3 or 4 years? ——– 1.
My startup career started on the bottom, installing process control equipment inside auto assembly plants and steel mills (in awe of the complexity of the systems that delivered finished products.) Filed under: Air Force , CustomerDevelopment , Family/Career/Culture. Up From the Bottom. Great careers start by peeling potatoes.
I was having coffee with the CEO of a new startup, listening to her puzzle through how to communicate to potential customers. Create awareness of our company and brand for potential customers. Create awareness for fundraising (VC, angels, corporate partners). Customer Discovery Never Stops.
What makes startups succeed or fail? More than 90% of startups fail, due primarily to self-destruction rather than competition. For the less than 10% of startups that do succeed, most encounter several near-death experiences along the way. Three months ago I wrote about my ex-student Max Marmer and the Startup Genome Project.
Medical Device Customer Goal – figure out the Minimal Viable Product. No such thing as a perfect first generation product that targets a specific physician/customer segment. Medical Device Validation = 95% of device startups are acquired by a medical device company, 5% build a large standalone company. This can be taught.
This tendency is a two edged sword: by iterating strategy a startup can dramatically improve the size and trajectory of the company, but at times this process can be the bane of venture investors (and why they have prematurely grey hair.)
Paul Graham’s Startup Curve – avoid the “through of sorrow”! Growth Hacking comes to solve a very common problem in consumer startups: getting to the first x thousand/million users quickly once the product has launched and the hype has passed. First Steps in Growth Hacking for Startups.
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