Customer Development PR Public Relations 
Both Sides of the Table
JUNE 8, 2010
We’re here for Greycroft’s CEO Summit – a gathering of the CEO’s of their portfolio companies with guest speakers covering topics including how to build your team, PR, customer development, etc. It is the key to “customer development” that Steve Blank talks about. I’m going to save that for a future blog post.
Steve Blank
APRIL 9, 2009
But my favorite was when the public relations manager said, “we’re here to write press releases and answer the phone in case the press calls.” We will accomplish this through demand-creation activities (advertising, PR, tradeshows, seminars, web sites, etc.), The same was true for PR. I couldn’t care less about those.
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Both Sides of the Table
NOVEMBER 1, 2009
I know that this all seems obvious now with the movements started by Steven Blank ( Four Steps of Epiphany ) with the whole Customer Development processes / Lean Startup movements also popularized by people like Eric Ries. We then set out to build these features as quickly as we could. Back then it seemed foreign.
Steve Blank
MARCH 19, 2009
Since this was the marketing department, I was going to be planning to spend some advertising and public relations dollars. Yet our customers said they got their company and product information from only three publications: MacWorld, MacUser and MacWeek. What did they think the leaders most important attributes were?
crowdSPRING Blog
APRIL 25, 2014
The Ultimate List of Customer Development Questions – crowdspring.co/1nHT6tS. The Ultimate List of Customer Development Questions – crowdspring.co/1nHT6tS. The image above is a piece of cycling awareness street art created by Peter Drew , an artist based in Adelaide, Australia.
crowdSPRING Blog
JUNE 6, 2014
Customer Development 101) – crowdspring.co/1pNIOcD. Crowdsourcing Your Way To What Customers Really Want | Fast Company – crowdspring.co/1oNJIZp. Customer Development 101) – crowdspring.co/1pNIOcD. How to become a mentor – crowdspring.co/RVMhdc.
Steve Blank
JULY 13, 2009
The only difference between us and the Internet bubble that would follow was that we did branding on the cheap by creating our image with public relations, whilethe dot-bomb era was to do it by spending enormous sums on advertising (those large venture rounds had to get spent somewhere.) Hindsight is wonderful.
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