Steve Blank

MAY 22, 2009

While one could argue that a trade show is just another demand creation activity akin to advertising or PR, trade shows are the closest eyeball-to-eyeball contact you’re company is going to have with customers, competitors and partners. Write it down and keep it in a tradeshow handbook for those who will follow.

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Steve Blank

JULY 13, 2009

Not being able to hear negative customer input is an extremely bad idea. Out of the Ashes A few of the key tenets of Customer Development , came from the ashes. era&# , but really interested in your take on these “free&# models through the prism of Customer Development. We all know how that ends up.

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Steve Blank

APRIL 30, 2009

Hopefully you and your co-founders are experts in one or two parts (agile development, SEO/SEM, etc.) But the rest; sales, marketing, bus dev is actually customer development that the founder needs to understand. Or by a VP of Marketing who talks “branding&# , SEO/SEM, PR agency, etc.

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Steve Blank

AUGUST 27, 2009

This series of posts is a brief explanation of how we’ve evolved from Product Development to Customer Development to the Lean Startup. The Product Development Diagram Emerging early in the twentieth century, this product-centric model described a process that evolved in manufacturing industries.

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Steve Blank

APRIL 13, 2009

It had no PR agency. It was the model for almost every military startup that followed, and its alumni who lived through its engineering and customer-centric culture had a profound effect on the rest of the valley, the intelligence community and the country. ESL had no marketing people. It shunned publicity.

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Steve Blank

MAY 21, 2009

The Message Sitting around a conference room table brainstorming messages that might resonate with customers, or worse having a PR agency doing that for you, is a firing offense in a small company. You should be brainstorming messages with current and potential customers. Plus tips on overall trade show strategy.

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Steve Blank

JUNE 22, 2009

However, the CEO as the “Rock Star&# always reminded me of why I fired any PR agency that was getting more press than the company it represented. KC Reply steveblank , on June 24, 2009 at 1:20 pm Said: Ken, HP was a pretty complex story. I don’t know enough about the company other than what I read in the press.

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David Teten

SEPTEMBER 23, 2017

HOF Capital has stitched together our workflow across Google Suite , Slack , Airtable , Asana , Streak , and some other tools (leveraging Zapier for basic 3rd party integration, in addition to custom development for certain other integrations). The VC Software Stack — the Untouched Vertical. A (Micro) VC’s Tech Stack. *

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Steve Blank

MAY 4, 2009

Every marketing communication hire couldn’t wait to produce the next great ad or PR program. In an early stage startup, instead of sales being up front, the point departments are likely to be product development and customer development. In my experience, every marketer with an MBA wants to “do strategy.”

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Steve Blank

AUGUST 3, 2009

about the earliest days of entrepreneurship in Silicon Valley, it’s worth checking out this post from serial entrepreneur Steve Blank.

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www.rocketwatcher.com

NOVEMBER 8, 2010

For example I’ve seen folks track branded organic searches (where the person came to the site by searching on your company or product name) against a “pr&# lead source. If you enjoyed that, you should subscribe! You can sign up for email updates, subscribe via RSS or follow me on Twitter. April Amrita Reply 13.

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steveblank.com

JULY 8, 2011

Reply steveblank , on September 16, 2009 at 7:00 pm said: Greg, The Google Group “Lean Startup Circle&# at [link] is a wonderful repository of Customer Development/Lean Startup success and failure. It’s more reference material. Thus, these pages. I’ll add more as time goes on. Can we touch base on this.

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