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The Customer Development Manifesto: The Startup Death Spiral (part.

Steve Blank

Finally, I’ll write about how Eric Ries and the Lean Startup concept provided the equivalent model for product development activities inside the building and neatly integrates customer and agile development. Part 4 of the Customer Development Manifesto to follow. Why is it only alarming now?

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The Entrepreneur's Guide to Customer Development

Startup Lessons Learned

I believe it is the best introduction to Customer Development you can buy. As all of you know, Steve Blank is the progenitor of Customer Development and author of The Four Steps to the Epiphany. You can easily take from it whatever makes sense for your business, and leave the rest. I think theyve succeeded.

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Lessons Learned: What is customer development?

Startup Lessons Learned

Lessons Learned by Eric Ries Saturday, November 8, 2008 What is customer development? When we build products, we use a methodology. But too often when its time to think about customers, marketing, positioning, or PR, we delegate it to "marketroids" or "suits." a roadmap for how to get to Product/Market Fit."

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Profound Beliefs

Steve Blank

Here’s how I learned why they were critical to successful customer development. I was an aggressive, young and a very tactical VP of marketing at Ardent , a supercomputer company – who really hadn’t a clue about the relationship between profound beliefs, customer discovery and strategy. Who are the payers?

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Blowing up the Business Plan at U.C. Berkeley Haas Business School

Steve Blank

The disadvantage is that its methodology was based on the old waterfall model of product development and not the agile and lean methods that startups use today. It taught lean theory ( business model design , customer development and agile engineering) and practice. Customer Development works outside Silicon Valley.

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Why Corporate Skunk Works Need to Die

Steve Blank

In the 20 th century corporate skunk works were used to develop disruptive innovation separate from the rest of the company. ——– In the 20 th century companies could be leaders in a market for decades by just focusing on their core product(s). They were the hallmark of innovative corporations. Lessons Learned.

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5 Tips to Becoming a More Customer Centric Organization

Both Sides of the Table

I know that this all seems obvious now with the movements started by Steven Blank ( Four Steps of Epiphany ) with the whole Customer Development processes / Lean Startup movements also popularized by people like Eric Ries. They had decided to take a Digg style approach to product development. Back then it seemed foreign.

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