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Next, you have to deal with the daily crisis of productdevelopment and acquiring early customers. And here’s where life gets really interesting, as the reality of productdevelopment and customer input collide, the facts change so rapidly that the original well-thought-out business plan becomes irrelevant.
The disadvantage is that its methodology was based on the old waterfall model of productdevelopment and not the agile and lean methods that startups use today. It taught lean theory ( business model design , customerdevelopment and agile engineering) and practice. CustomerDevelopment works outside Silicon Valley.
First, the company bought a fleet of 15 rockets from Russia, the U.S. When the company launched, it ran into diminishing customers and markets that didn’t correspond to its business plan and financial projections, but it had no ability to pivot and change their business model. No Business Plan survives first contact with a customer.
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