Customer Development, Public Relations and White Paper

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Customer Development

Public Relations

White Paper

SuperMac War Story 6: Building The Killer Team – Mission, Intent.

Steve Blank

APRIL 9, 2009

But my favorite was when the public relations manager said, “we’re here to write press releases and answer the phone in case the press calls.” competitive analyses, channel and customer collateral (white papers, data sheets, product reviews), customer surveys, and market requirements documents.

Silicon Valley

Silicon Valley Technical Review RSS PR

Marketing Metrics 101 for B2B Startups

www.rocketwatcher.com

NOVEMBER 8, 2010

Covering market strategy and planning, product launches, social media, public relations, messaging, positioning and communications, Rocket Watcher aims to help start-up product marketers make the most of their limited resources. Rocket Watcher provides a practical look at product marketing for start-ups.

B2B

B2B Metrics Marketing Startup

StartUpRoar

SuperMac War Story 6: Building The Killer Team – Mission, Intent.

Marketing Metrics 101 for B2B Startups

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