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Lessons Learned: What is customer development?

Startup Lessons Learned

Lessons Learned by Eric Ries Saturday, November 8, 2008 What is customer development? But too often when its time to think about customers, marketing, positioning, or PR, we delegate it to "marketroids" or "suits." Many of us are not accustomed to thinking about markets or customers in a disciplined way.

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Innovation, Change and the Rest of Your Life

Steve Blank

Entrepreneurs first map their assumptions and then test these hypotheses with customers out in the field (customer development) and use an iterative and incremental development methodology (agile development) to build the product. We now have specific management tools to grow startups.

Restful 249
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Should Your Startup Custom Develop a Site From Scratch?

ReadWriteStart

There are dozens of free website builders that make it easy for any entrepreneur to create a new website from a template, even with no website building experience – but it may be better to custom develop a site from scratch. . What are the advantages of custom development, and is it the right move for every startup? .

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The Entrepreneur's Guide to Customer Development

Startup Lessons Learned

I believe it is the best introduction to Customer Development you can buy. As all of you know, Steve Blank is the progenitor of Customer Development and author of The Four Steps to the Epiphany. You can easily take from it whatever makes sense for your business, and leave the rest. I think theyve succeeded.

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How To Build a Web Startup – Lean LaunchPad Edition

Steve Blank

As part of our Lean LaunchPad classes at Stanford, Berkeley, Columbia and for the National Science Foundation, students build a startup in 8 weeks using Business Model Design + Customer Development. But for the rest of us mortals whose eyes glaze over at the buzzwords, the questions are, “How do I get my great idea on the web?

Lean 334
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How To Find the Right Co-Founders?

Steve Blank

Activities” is where you define the most important things your company must do to make the rest of your business model work. Activities define the unique expertise your company needs to deliver the value proposition, customers, channels, customer relationships and/or revenue. Filed under: Customer Development.

Cofounder 335
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The Government Starts an Incubator: The National Science Foundation Innovation Corps

Steve Blank

We taught them the business model / customer development / agile development solution stack. This methodology forces rapid hypothesis testing and Customer Development by getting out of the building while building the product. And since the rest of the slides were about Customer Development, I taught those.

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