This site uses cookies to improve your experience. To help us insure we adhere to various privacy regulations, please select your country/region of residence. If you do not select a country, we will assume you are from the United States. Select your Cookie Settings or view our Privacy Policy and Terms of Use.
Cookie Settings
Cookies and similar technologies are used on this website for proper function of the website, for tracking performance analytics and for marketing purposes. We and some of our third-party providers may use cookie data for various purposes. Please review the cookie settings below and choose your preference.
Used for the proper function of the website
Used for monitoring website traffic and interactions
Cookie Settings
Cookies and similar technologies are used on this website for proper function of the website, for tracking performance analytics and for marketing purposes. We and some of our third-party providers may use cookie data for various purposes. Please review the cookie settings below and choose your preference.
Strictly Necessary: Used for the proper function of the website
Performance/Analytics: Used for monitoring website traffic and interactions
I was in New York last week with my class at Columbia University and several events made me realize that the CustomerDevelopment model needs to better describe its fit with web-based businesses. And without revenue how do we know if we achieved product/market fit to exit Customer Validation?” It’s an impressive portfolio.
This post describes how following the traditional product development can lead to a “startup death spiral.&# In the next posts that follow, I’ll describe how this model’s failures led to the CustomerDevelopment Model – offering a new way to approach startup sales and marketing activities. Why is it only alarming now?
Don’t share the details of your manufacturing process with customers until you’ve locked up your intellectual property.” Government Regulations I turned to the class and said, “The rest of you can keep building your company and shipping your product because you don’t need to worry about government regulations.
Other advisors provided marketing with industry-specific advice in our initial vertical markets (computational fluid dynamics, computational chemistry, finite element analysis, and petroleum engineering). Some of these advisors from the academic community would work with our of VP of Engineering and help us solve specific technical problems.
The rest of the progress report sounded just like this. PS1- I run a small software startup in Brazil and just found out about CustomerDevelopment and your blog (I’ve been reading and listening to everything I can get my hands on online, like Venturehacks and Ries’ blog). Me: How are we doing on the Nastran port?
The presentation didn’t have a single word about Lean Startups or CustomerDevelopment. The rest is just fluff. Reply Dan Hodgins , on November 13, 2009 at 1:12 am Said: Hi Steve, Just listened to your “Retooling Early Stage Development&# for about the 10th time tonight as I was cleaning my room.
However, you will be dealing with almost daily change, (new customer feedback/insights from a CustomerDevelopment process and technical roadblocks ,) as the company searches for a repeatable and scalable business model. The rest is worth reading as well. You’re not joining a big company. steve Am I a Founder?
In the Fall of 2008, the credit crisis wiped out mergers and acquisitions as a path to liquidity as M&A collapsed with the rest of the market. The formula for exits was a variation of the formula they used in the Internet bubble, morphing into: brand, hype and sell the company. So what’s left?
They had this great architecture, and Apple had figured out to get movies into their own computers for a demo, but for the rest of us there was no physical device that allowed an average consumer to plug a video camera or VCR into and get video into a Mac. But the rest of the management team really skeptical. Little did we know.
A great vacation with my wife wasn’t going to make up for being AWOL from home the rest of the year. Filed under: CustomerDevelopment , Family/Career , Technology | Tagged: Steve Blank , Entrepreneurs , Tips for Startups « Am I a Founder? The Adventure of a Lifetime. Everything else flows from that.
It wasn’t a lack of competence or skill in her job; it was just that as far as she was concerned, her job had no connection to the rest of marketing, our customers or our ultimate success as a company. “We We need your decision now because we are about to spend $50,000 on new collateral.”
Unfortunately most startups learn this by going through the “Fire the first Sales VP&# drill: You start your company with a list of potential customers reading like a “who’s who&# of whatever vertical market you’re in (or the Fortune 1000 list.) Your board nods sagely at your target customer list.
You can imagine the rest of the conversation; my sounding reluctant to let our own tests outside our building, the magazines begging us to let them have them, and finally a deal gets struck where we let the benchmarks out to the test labs of these magazines under their own name “The Potrero Benchmark Suite” without attribution to us.
Filed under: CustomerDevelopment , Family/Career , Technology | Tagged: Steve Blank , Entrepreneurs , Startups , Early Stage Startup , Tips for Startups « The Curse of a New Building Going to Trade Shows Like it Matters – Part 1 » 33 Responses William , on May 18, 2009 at 5:44 am Said: Heh.
Instead of focusing on “technical specs&# like the rest of the category, we are redefining to Information Delivery as the category with time/cost to Actionable Info as the metric, which is something we can compete on very well. Reply Dave Goulden , on March 26, 2009 at 11:04 pm Said: I love the redefinition of the market.
If you are a practitioner of CustomerDevelopment, ESL was doing it before most us were born. And the rest is history. I was chief engineer and developer of both those radars while I worked for ITT Electro-Physics Lab in Hyattsville, MD. If you’re an entrepreneur, ESL is the most important company you’ve never heard of.
The Times Square Strategy discussion I had with Eric Ries , was still top of mind, so instead of my standard CustomerDevelopment lecture , I offered my thoughts on: the origin of CustomerDevelopment, where we are today, and where does CustomerDevelopment go, and how you can help get it there.
It’s been thirty years, but every once an awhile I still wonder what happened to the rest of their lives. By the time I came back to the United States, he was gone from the company.
And the rest of the advice on this blog is irrelevant. And even if you did it’s the wrong focus, and time spent for a startup 2. If winning $5-10K is your goal, you’re not a scalable startup, just a small business.
Hopefully you and your co-founders are experts in one or two parts (agile development, SEO/SEM, etc.) But the rest; sales, marketing, bus dev is actually customerdevelopment that the founder needs to understand. so at least some parts are being run by people who know what they are doing.
But if you want to build a scalable startup you need to be asking how you can you get enough customers/users/payers to build a business that can grow revenues past several $100M/year. startups ignore the rest of the world until they scale in their own country. Filed under: Business Model versus Business Plan , CustomerDevelopment.
A+ in one or two courses every semester and mediocre in the rest. From the king of customerdevelopment, Steve Blank: [.] You don’t get grades for having resiliency, curiosity, agility, resourcefulness, pattern recognition and tenacity. You just get successful. This was basically my m.o. in school. They do great stuff.
And you’d like me to do my talk on CustomerDevelopment and startups?” “No, we’re the other CIA.” Since it was the military and I was a lowly airman (I was outranked by the rest of the entire air force), the answer I got was, “Don’t you know there’s a war on? It gave me a sense of purpose for the rest of the war.
At the end of a run I used to lay out and relax on the rocks to rest – at least I did, until the guards asked if I knew that there were more poisonous things per square foot here than anywhere in the world.) Yet if turned my head the other way, I’d stare out at a landscape that was untouched by humans. It shunned publicity.
Our receptionists’ desk was built on the wing of a WWII P-51 fighter plane, and the rest of the office décor matched. Since we were the hip, new, edgy, “Hollywood meets Silicon Valley” video game company (more about “ big hat, no cattle ” startups in subsequent posts,) our office obviously had to match the image.
The signals displayed by the ALR-20 were used to control the jammers of the rest of electronic countermeasures systems – putting out enormous number of kilowatts using brute force noise jamming and later on some much more sophisticated jamming techniques. And because of his training, an EWO could identify and prioritize the threats.
Look for locations near entrances, food concessions, rest rooms, seminar rooms, or close to major exhibitors. Be sure to look at a floor plan before you choose your site. Foot traffic is heaviest in certain areas of a typical trade show floor. Try to avoid dead-end aisles, loading docks, obstructing columns, or other low-traffic regions.
Durant Versus Sloan – Part 1 « Steve Blank steveblank.com/2009/10/01/durant-versus-sloan-part-1 – view page – cached + CustomerDevelopment Manifesto: The Path of Warriors and Winners (part 5) + Can You Trust Any VC’s Under 40? Gary Hoover Reply Michael F.
Family Rules My wife and I agreed to a few rules upfront and made up the rest as went along. The trips gave them a sense that the rest of the country and the world was not Silicon Valley and that their lives were not the norm. My ideas about CustomerDevelopment started evolving around these concepts. Never miss an event.
My way of explaining our support and service role to the marketing department was that: Sales is the sharp end of the stick, and marketing at best, is the stick. But while the sales team works for commission, the rest of the employees have equity (stock) in the company. No one was confused after that. Who’s on the Sharp End?
Our president picked up on the momentum and asked me what I needed from the rest of the exec team to fix this debacle. I replied: “This is really important for our success as company and I’m really at a loss why customers didn’t respond the way we expected. It was so out of character, people were shocked. True? .&#
This requires deep customer and competitive knowledge. However, the mistake would be to confuse the interest in consumer facing companies with mass interest in the rest of corporate America. In an existing or resegmented market, this may include branding and product line extensions. It may happen, but its not there yet. (As
We already have some competitors in the vertical and while there is no point in trying to hide the actual idea, there are differences in the way we implement stuff that can get us an advantage over the competition. >> Instead you will literally have to hire guards to keep the desperate customers from knocking down your door.
Paul Henderson , on May 15, 2009 at 10:37 pm Said: A boot-strapping startup I once worked with was actually doing some real customerdevelopment and making real money from real customers for their early, ugly product. Lessons Learned N ew buildings are a distraction. BUT, they moved into a nice office off of Sand Hill Road.
But, as any startup can tell you, this opens up a tremendous set of opportunities for the rest of us. But for the rest of us, who create content because we care passionately about having an impact on the world, we need to rethink the process by which we do it. For established media empires, this is a scary fact.
We organize all of the trending information in your field so you don't have to. Join 5,000+ users and stay up to date on the latest articles your peers are reading.
You know about us, now we want to get to know you!
Let's personalize your content
Let's get even more personalized
We recognize your account from another site in our network, please click 'Send Email' below to continue with verifying your account and setting a password.
Let's personalize your content