Steve Blank
SEPTEMBER 5, 2013
We think teaching teams a formal methodology around the Lean Framework (Business Model design, Customer Development and Agile Engineering) is a natural evolution of how successful incubators/accelerators will build startups. Filed under: Customer Development , Lean LaunchPad , Teaching. Technology in search of a market.
A Smart Bear: Startups and Marketing for Geeks
NOVEMBER 5, 2014
It’s often said that you shouldn’t talk about price during customer development interviews. 100,000/mo means Global 2000 only, large-scale projects that require multiple departments for decision and approval, long sales cycles (9-18 months) which requires massive cash spend to bide your time.
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Startup Lessons Learned
MAY 9, 2012
TLDR: Brant Cooper and Patrick Vlaskovits , authors of The Entrepreneur's Guide to Customer Development are back with a new book called The Lean Entrepreneur. It took the idea of Customer Development and made it accessible to a whole new audience. Illustrations by FAKEGRIMLOCK. You can pre-order it starting today.
Steve Blank
AUGUST 15, 2016
We were charging a really high up-front annual fee to these providers and the end result of that was a pretty long sales cycle. We tested the new strategy with several customers in the pipeline and it took our sales cycle from about 60 days to 1 week. Filed under: Customer Development , SiriusXM Radio Show.
Steve Blank
AUGUST 15, 2016
We were charging a really high up-front annual fee to these providers and the end result of that was a pretty long sales cycle. We tested the new strategy with several customers in the pipeline and it took our sales cycle from about 60 days to 1 week. Filed under: Customer Development , SiriusXM Radio Show.
Startup Lessons Learned
APRIL 14, 2009
(For more on how this plays into the process of scaling up, see the Customer Creation stage of the customer development model.) But in the meantime, by iterating on their product with customers, they have a chance to get there on their own. Labels: agile , customer development 15comments: Scott Shapiro said.
ConversionXL
JUNE 14, 2021
You can also run customer development surveys to glean target audience insights, like top pain points they want to solve. If you find there are different variations of your USP based on customer interviews and gap analysis, test them against each other. Wynter makes message testing for website, ad, and email copy easy.
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