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The Japanese edition of The Startup Owner’s Manual hit the bookstores in Japan this week. I asked Tsutsumi-san to write a guest post for my blog to describe his experience with CustomerDevelopment in Japan. But customers didn’t agree. After many sales calls, early prospects showed little rush to buy it!
CustomerDevelopment is all about gathering a list of what features customers want by talking to them, surveying them, or running “focus groups.” Little Indians and Big Indians At MIPS Computers , my second semiconductor company, I was the VP of Marketing and defacto head of Sales. Isn’t that what I was supposed to do?
At times I’ll do what I consider an extension of teaching; a two-day Customer Discovery/Validation intensive session with a large corporation serious about CustomerDevelopment at my ranch on the California Coast. It reminded me of the differences in Customer Discovery between a scalable startup and a big company.
For those of you who have been following the discussion, a Lean Startup is Eric Ries ’s description of the intersection of CustomerDevelopment , Agile Development and if available, open platforms and open source. Over its lifetime a Lean Startup may spend less money than a traditional startup. Lets see why.
Lessons Learned by Eric Ries Saturday, November 8, 2008 What is customerdevelopment? But too often when its time to think about customers, marketing, positioning, or PR, we delegate it to "marketroids" or "suits." Many of us are not accustomed to thinking about markets or customers in a disciplined way. Heres the catch.
Some really great stuff in 2010 that aims to help startups around product, technology, business models, etc. 500 Hats , February 1, 2010 When to Use Facebook Connect – Twitter Oauth – Google Friend Connect for Authentication? 500 Hats , February 1, 2010 When to Use Facebook Connect – Twitter Oauth – Google Friend Connect for Authentication?
It’s your startup, so you can give early partners any title you want, but be aware of potential investor and peer implications. VCs and Angel investors like to see a startup that is running lean and mean, with no more than three or four of the conventional C-level or VP titles. Chief Sales Officer (VP Sales).
Posted on December 7, 2009 by steveblank In my 21 years of startups, I had my ideas “stolen” twice. CustomerDevelopment We were starting Epiphany, my last company. I was out and about in Silicon Valley doing what I would now call Customer Discovery trying to understand how marketing departments in large corporations worked.
He set up Blackbox.vc, a seed accelerator for technology startups (and one of the tour stops for entrepreneurs from around the world.) They went to work gathering deep knowledege of what makes successful Internet startups. Max and his partners interviewed and analyzed over 650 early-stage Internet startups. better user growth.
It’s your startup, so you can give early partners any title you want, but be aware of potential investor and peer implications. VCs and angel investors like to see a startup that is running lean and mean, with no more than three or four of the conventional C-level or VP titles. Chief Sales Officer (VP Sales).
The CustomerDevelopment process is the way startups quickly iterate and test each element of their business model , reducing customer and market risk. The first step of CustomerDevelopment is called Customer Discovery. outside the building and test them in front of customers.
Over the last three years our Lean LaunchPad / NSF Innovation Corps classes have been teaching hundreds of entrepreneurial teams a year how to build their startups by getting out of the building and testing their hypotheses behind their business model. The next customer segment we tried was startup founders.
One of the principles of CustomerDevelopment is to get out of the building and understand the smallest feature-set customers will pay for in the first release.). I can’t get more than one of ten potential customers to think that this is something they’d buy.” Why A Minimum Feature Set? Steve, you’re wrong.
I’ve spoken to dozens of customers, I have a validated customer persona, built an MVP to test key behavioral hypotheses, and the data doesn’t back what you’re saying." " Today I had two conversations with early stage startups (see Free CTO Consulting ). " One was an enterprise software product.
It’s your startup, so you can give early partners any title you want, but be aware of potential investor and peer implications. VCs and Angel investors like to see a startup that is running lean and mean, with no more than three or four of the conventional C-level or VP titles. Chief Sales Officer (VP Sales).
Guest post by Lisa Regan, writer for The Lean Startup Conference The Lean Startup Conference is next week--and now that we can step back and see all the speakers and mentors, we have to say: Wow. Ben Horowitz ’s book The Hard Thing About Hard Things is driving the conversation around startup management this year.
After seeing the process work so well for scientists and engineers in the NSF, we hypothesized that we could increase productivity and stave the capital flight by helping Life Sciences startups build their companies more efficiently. gather data essential to customer partnerships/collaboration/purchases before doing the science.
Customer Validation. E.piphany was an 11-month-old startup with 31 people and on fire. We had closed four $100,000 deals for our customer relationship management software. Joe Dinucci, our VP of Sales, was hot on the trail of our next big order. At times not losing is as important as winning. A Match Made in Heaven.
The Energy Storage division is acting like a startup, and Prescott Logan its General Manager, has lived up to the charter. He’s as good as any startup CEO in Silicon Valley. They’ve tested their hypotheses with literally hundreds of customer interviews on every continent in the world. They will build the sales team that follows.
I spent the month of September lecturing, and interacting with (literally) thousands of entrepreneurs in two emerging startup markets, Finland and Russia. What I found in Finland was: a whole lot of smart, passionate entrepreneurs who want to build a startup hub in Helsinki. Startup Blog: Arctic Startup.
My startup career started on the bottom, installing process control equipment inside auto assembly plants and steel mills (in awe of the complexity of the systems that delivered finished products.) Filed under: Air Force , CustomerDevelopment , Family/Career/Culture. Up From the Bottom. Great careers start by peeling potatoes.
Creators of new products in environments of extreme uncertainty, startups face enormous risks. Insufficient capital, over investment, and low sales are just some of the reasons leading to this sobering statistic. As a startup owner, what can you do to improve your chances? Key ideas from the book include the following: 1.
This is part of my ongoing posts on Startup Advice. As organizations we have become more open and I believe this is great for businesses and their customers. Our sales guys were on the front line and heard what they needed to win deals. He made customer-to-customer dialog possible and visible.
If these sound like reasonable answers to you, and you are in a startup/small company, update your resume. Most startups put together a corporate mission statement because the CEO remembered seeing one at their last job, or the investors said they needed one. What I was actually hearing was a failure of management.
Twenty eight years ago I was the bright, young, eager product marketing manager called out to the field to support sales by explaining the technical details of Convergent Technologies products to potential customers. They looked at their watches, gave our sales guy a quizzical look and left.
In short order they learned how to transition from being customers on the receiving end of a sales pitch to giving one. Back in the 1960’s and 70’s no sane MBA’s would work for a Silicon Valley startup.) They knew the technology trendsetters in their fields and got us in front of them.
Five Quarters of Profitability During the 1980’s and through the mid 1990’s startups going public had to do something that most companies today never heard of – they had to show a track record of increasing revenue and consistent profitability. They taught you about customers, markets and profits.
We’re changing the order in which we teach the business model canvas and customerdevelopment to better-fit therapeutics, diagnostics and medical devices. The Lean LaunchPad class uses the three “ Lean Startup ” principles: Alexander Osterwalders “ business model canvas ” to frame hypotheses.
Does anyone know where the registration cards that the customers sent back are?” As a company with a past history, the company had a massive advantage over a typical startup – it had customers. Normally in a startup you spend an inordinate amount of time and energy in Customer Discovery and Customer Validation.
Customers The irony is that Zilog had no idea who would eventually become its largest customers. Since the training department was part of sales no one really paid attention to the four of us. It was a Friday (about ¾’s through my work week) and I was in a sales department meeting. Life was good. Where Am I?
The VC’s suggested I should spend a day at Onyx Software, an early pioneer in Sales Automation in Seattle. Their VP of Sales was about 6’ 3” and seemed to be almost as wide. But in that one day I had learned a lot about sales automation that would shape my thinking when we founded Epiphany. I Know A Great Customer.
This post was co-written by Eric Ries and Sarah Milstein, co-hosts of The Lean Startup Conference. This year, for the first time, we've added a day of workshops and site visits to The Lean Startup Conference. Lean startup principles work differently in different environments.
It’s your startup, so you can give early partners any title you want, but be aware of potential investor and peer implications. VCs and Angel investors like to see a startup that is running lean and mean, with no more than three or four of the conventional C-level or VP titles. Chief Sales Officer (VP Sales).
This is part of an ongoing startup advice series where I answer (anonymized!) Freshman Salesman writes: I’ve read somewhere in your blog about how you had a very large organisation as the first customer for your software. make for not putting customerdevelopment before writing code. I had a $39.95
I’ve spent my life in innovation, eight startups in 21 years, and the last 15 years in academia teaching it. the wave of semiconductor startups in the 1960’s/70’s, the emergence of Venture Capital as a professional industry, the personal computer revolution in 1980’s, the rise of the Internet in the 1990’s and finally.
TLDR: Brant Cooper and Patrick Vlaskovits , authors of The Entrepreneur's Guide to CustomerDevelopment are back with a new book called The Lean Entrepreneur. It took the idea of CustomerDevelopment and made it accessible to a whole new audience. Illustrations by FAKEGRIMLOCK. You can pre-order it starting today.
Lessons Learned by Eric Ries Monday, September 15, 2008 The one line split-test, or how to A/B all the time Split-testing is a core lean startup discipline, and its one of those rare topics that comes up just as often in a technical context as in a business-oriented one when Im talking to startups. First of all, why split-test?
I had last been in Chapel Hill on a winter’s day in 1986, traveling with the VP of Sales of our new supercomputer startup, Ardent. My ex-boss was going to be the VP of Engineering and I would report to the CEO whose marketing acumen and sales instincts seemed at the time to be telepathic and sense of theater was legend.
We had seen the reactions of people playing with the prototypes in our lab and when we demo’d it to our sales force. All we had to do was tell customers they could get video into their computer – and not promise anything else. Our answer was, “People will love this thing, as long as we don’t oversell the product.”
It’s the combination of Business Model Design and CustomerDevelopment. Today every business organization from startup to large company uses the words “business model.” Business Model Design Gets Dynamic, CustomerDevelopment Gets Strategic. Business Model Design Meets CustomerDevelopment.
Like most startup entrepreneurs, when I began my first company in 1999 I had no formal sales experience. I did have the wherewithal to visit potential customers and try to understand the pain points that I thought could be solved with our solution. question in sales. This article originally appeared on Inc.com.
My guests on Bay Area Ventures on Wharton Business Radio on Sirius XM Channel 111 were: Eric Ries , entrepreneur and author of the New York Times bestseller, The Lean Startup. Eric was the very first practitioner of my CustomerDevelopment methodology which became the core of the the Lean methodology.
I’ll publish the final post in this series this week and then move on to my next series – sales & marketing. I’ll be covering my PUCCKA sales methodology. The exact same team had worked on 2 previous customer service startups (and 1 non-CS product). It will be controversial – I know.
We knew from back-of-the-envelope calculations that I would need 3 times the combined marketing and sales budgets of the incumbents for a head-on assault. (I The 3:1 Lanchester Laws said I would need $60M in marketing and sales spending to win. If we tried to match them on their playing field we’d never catch up.
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