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Meanwhile our company was pouring an enormous amount of dollars into building tools and video compression technology, while also hiring a lot of high-priced Hollywood talent like art directors, and script and story editors. Was my response to stop development of the games? Bring in some outside professionals to review our progress?
TLDR: Brant Cooper and Patrick Vlaskovits , authors of The Entrepreneur's Guide to CustomerDevelopment are back with a new book called The Lean Entrepreneur. It took the idea of CustomerDevelopment and made it accessible to a whole new audience. Illustrations by FAKEGRIMLOCK. You can pre-order it starting today.
Each week the teams marched through another box of the canvas, testing their hypotheses in front of beneficiaries using the customerdevelopment methodology, all while building and updating their minimal viable product. In these last three weeks the benefit of having a team of mixed business and technical resources becomes apparent.
With new online technology, lean resources (think food cart/truck versus restaurant), cloud everything, you can “test” an idea with low risk and not too much money. They will, of course, but in the meantime, this large customer segment is changing and helping to create several new industries. There has never been a better time.
That data is completely consonant with the people I know who are successful technologists today, and similar patterns are documented in each recent wave of technology innovation. There would be no Microsoft, Sun Microsystems, or countless other job-creating tech companies today if early computers required corporate authorization to use.
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