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Long before there was the Lean Startup, Business Model Canvas or CustomerDevelopment there was a guy in Santa Barbara California who had already figured it out. I want to tell you a story about how a team pivoted and succeeded by synchronizing product and customerdevelopment. Filed under: CustomerDevelopment.
Although Catalyst folded with the dot-com crash, Ries continued his entrepreneurial career as a Senior SoftwareEngineer at There.com, leading efforts in agile softwaredevelopment and user-generated content. The Entrepreneur’s Guide to CustomerDevelopment ► June (3) What is a startup?
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