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Lessons Learned by Eric Ries Sunday, September 7, 2008 CustomerDevelopment Engineering Yesterday, I had the opportunity to guest lecture again in Steve Blank s entrepreneurship class at the Berkeley-Columbia executive MBA program. Its a nice complement on the product engineering side to his customerdevelopment methodology.
Lessons Learned by Eric Ries Saturday, September 13, 2008 SEM on five dollars a day How do you build a new product with constant customer feedback while simultaneously staying under the radar? SEM is a simple idea. Only much later did I realize that this was an application of customerdevelopment to online marketing.
Dont worry about selecting particularly good keywords, if youre new to SEM. If you cant find any , maybe that means you havent figured out who your customer is yet. And if you dont know who your customer is, perhaps some customerdevelopment is in order? What is customerdevelopment? I used to use $.05,
Paid - if your product monetizes customers better than your competitors, you have the opportunity to use your lifetime value advantage to drive growth. In this model, you take some fraction of the lifetime value of each customer and plow that back into paid acquisition through SEM, banner ads, PR, affiliates, etc.
I had the opportunity to pioneer this approach to funnel analysis at IMVU, where it became a core part of our customerdevelopment process. To promote this metrics discipline, we would present the full funnel to our board (and advisers) at the end of every development cycle. How to listen to customers, and not just the loud.
The application of agile development methodologies which dramatically reduce waste and unlock creativity in product development. See CustomerDevelopment Engineering for my first stab at articulating the theory involved) Ferocious customer-centric rapid iteration, as exemplified by the CustomerDevelopment process.
The Entrepreneur’s Guide to CustomerDevelopment ► June (3) What is a startup? How to listen to customers, and not just the loud. Waves of technology platforms The lean startup CustomerDevelopment Engineering Greasemonkey compiler Great open source scalability tools from Danga Ideas. Amazon PostRank
Do some CustomerDevelopment instead. Dont chicken out and do a closed beta; get real customers in through real renewable channels. Start with a five-dollar-a-day SEM campaign. the most sensible SEM advice Ive read - discussed in the context of a real situation. Help you raise money. But dont be too sure.
The Entrepreneur’s Guide to CustomerDevelopment ► June (3) What is a startup? How to listen to customers, and not just the loud. Waves of technology platforms The lean startup CustomerDevelopment Engineering Greasemonkey compiler Great open source scalability tools from Danga Ideas. Amazon PostRank
I originally thought I might get some development process tips (I manage developers), but I find that Im really enjoying your business tips (SEM, listening to customers, etc.). The Entrepreneur’s Guide to CustomerDevelopment ► June (3) What is a startup? More of the same. So why you?
The Entrepreneur’s Guide to CustomerDevelopment ► June (3) What is a startup? How to listen to customers, and not just the loud. Waves of technology platforms The lean startup CustomerDevelopment Engineering Greasemonkey compiler Great open source scalability tools from Danga Ideas. Amazon PostRank
Not many customers ever browse the app directory or search for specific apps - they dont have to, they find out about apps by being invited by a friend. If you sell an online service that solves a defined problem, you can compete in SEO or SEM. The Entrepreneur’s Guide to CustomerDevelopment ► June (3) What is a startup?
The Entrepreneur’s Guide to CustomerDevelopment ► June (3) What is a startup? How to listen to customers, and not just the loud. Waves of technology platforms The lean startup CustomerDevelopment Engineering Greasemonkey compiler Great open source scalability tools from Danga Ideas. Amazon PostRank
The Entrepreneur’s Guide to CustomerDevelopment ► June (3) What is a startup? How to listen to customers, and not just the loud. Waves of technology platforms The lean startup CustomerDevelopment Engineering Greasemonkey compiler Great open source scalability tools from Danga Ideas. Amazon PostRank
Ive told the story of how this desperation turned us on to Google AdWords in SEM on five dollars a day. We used those five dollars to buy 100 clicks, every single day, in the hopes that some of those people would become paying customers. The Entrepreneur’s Guide to CustomerDevelopment ► June (3) What is a startup?
The Entrepreneur’s Guide to CustomerDevelopment ► June (3) What is a startup? How to listen to customers, and not just the loud. Waves of technology platforms The lean startup CustomerDevelopment Engineering Greasemonkey compiler Great open source scalability tools from Danga Ideas. Amazon PostRank
The Entrepreneur’s Guide to CustomerDevelopment ► June (3) What is a startup? How to listen to customers, and not just the loud. Waves of technology platforms The lean startup CustomerDevelopment Engineering Greasemonkey compiler Great open source scalability tools from Danga Ideas. Amazon PostRank
The Entrepreneur’s Guide to CustomerDevelopment ► June (3) What is a startup? How to listen to customers, and not just the loud. Waves of technology platforms The lean startup CustomerDevelopment Engineering Greasemonkey compiler Great open source scalability tools from Danga Ideas. Amazon PostRank
The Entrepreneur’s Guide to CustomerDevelopment ► June (3) What is a startup? How to listen to customers, and not just the loud. Waves of technology platforms The lean startup CustomerDevelopment Engineering Greasemonkey compiler Great open source scalability tools from Danga Ideas. Amazon PostRank
The Entrepreneur’s Guide to CustomerDevelopment ► June (3) What is a startup? How to listen to customers, and not just the loud. Waves of technology platforms The lean startup CustomerDevelopment Engineering Greasemonkey compiler Great open source scalability tools from Danga Ideas. Amazon PostRank
The Entrepreneur’s Guide to CustomerDevelopment ► June (3) What is a startup? How to listen to customers, and not just the loud. Waves of technology platforms The lean startup CustomerDevelopment Engineering Greasemonkey compiler Great open source scalability tools from Danga Ideas. Amazon PostRank
The Entrepreneur’s Guide to CustomerDevelopment ► June (3) What is a startup? How to listen to customers, and not just the loud. Waves of technology platforms The lean startup CustomerDevelopment Engineering Greasemonkey compiler Great open source scalability tools from Danga Ideas. Amazon PostRank
The Entrepreneur’s Guide to CustomerDevelopment ► June (3) What is a startup? How to listen to customers, and not just the loud. Waves of technology platforms The lean startup CustomerDevelopment Engineering Greasemonkey compiler Great open source scalability tools from Danga Ideas. Amazon PostRank
The Entrepreneur’s Guide to CustomerDevelopment ► June (3) What is a startup? How to listen to customers, and not just the loud. Waves of technology platforms The lean startup CustomerDevelopment Engineering Greasemonkey compiler Great open source scalability tools from Danga Ideas. Amazon PostRank
The Entrepreneur’s Guide to CustomerDevelopment ► June (3) What is a startup? How to listen to customers, and not just the loud. Waves of technology platforms The lean startup CustomerDevelopment Engineering Greasemonkey compiler Great open source scalability tools from Danga Ideas. Amazon PostRank
The Entrepreneur’s Guide to CustomerDevelopment ► June (3) What is a startup? How to listen to customers, and not just the loud. Waves of technology platforms The lean startup CustomerDevelopment Engineering Greasemonkey compiler Great open source scalability tools from Danga Ideas. Amazon PostRank
The Entrepreneur’s Guide to CustomerDevelopment ► June (3) What is a startup? How to listen to customers, and not just the loud. Waves of technology platforms The lean startup CustomerDevelopment Engineering Greasemonkey compiler Great open source scalability tools from Danga Ideas. Amazon PostRank
The Entrepreneur’s Guide to CustomerDevelopment ► June (3) What is a startup? How to listen to customers, and not just the loud. Waves of technology platforms The lean startup CustomerDevelopment Engineering Greasemonkey compiler Great open source scalability tools from Danga Ideas. Amazon PostRank
The Entrepreneur’s Guide to CustomerDevelopment ► June (3) What is a startup? How to listen to customers, and not just the loud. Waves of technology platforms The lean startup CustomerDevelopment Engineering Greasemonkey compiler Great open source scalability tools from Danga Ideas. Amazon PostRank
The Entrepreneur’s Guide to CustomerDevelopment ► June (3) What is a startup? How to listen to customers, and not just the loud. Waves of technology platforms The lean startup CustomerDevelopment Engineering Greasemonkey compiler Great open source scalability tools from Danga Ideas. Amazon PostRank
Acqusition competition is how new apps get new customers. On the web, we have many of these channels: SEM, SEO, world of mouth, PR and viral. If and when a good SEM solution shows up for iPhone, you may be able to use it to artificially drive your app into the Top 25, as a one-time event. Amazon PostRank
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