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Two methods, Design Thinking and CustomerDevelopment (the core of the Lean Startup) provide the tactical day-to-day process of how to turn ideas into products. . While they both emphasize getting out of the building and taking to customers, they’re not the same.
CustomerDevelopment is all about gathering a list of what features customers want by talking to them, surveying them, or running “focus groups.” Gathering feature requests from customers is not what marketing should be doing in a startup. And it’s certainly not CustomerDevelopment.
I asked Tsutsumi-san to write a guest post for my blog to describe his experience with CustomerDevelopment in Japan. After helping build the first Ethernet switch startup, I was attracted by Asynchronous Transfer Mode 25Mbit/sec technology, (ATM25) which was 2.5x But customers didn’t agree. ————-.
—————- The next piece of the Secret History of SiliconValley puzzle came together when Tom Byers , Tina Selig and Mark Leslie invited me to teach entrepreneurship in the Stanford Technology Ventures Program ( STVP ) in Stanford’s School of Engineering. Just a quick history refresher.
Dino Vendetti a VC at Bay Partners, moved up to Bend, Oregon on a mission to engineer Bend into a regional technology cluster. Over the years Dino and I brainstormed about how Lean entrepreneurship would affect regional development. While the technology gap is closing, what’s still missing in local regions is early stage capital.
For those of you who have been following the discussion, a Lean Startup is Eric Ries ’s description of the intersection of CustomerDevelopment , Agile Development and if available, open platforms and open source. The CustomerDevelopment process (and the Lean Startup) is one way to do that.
The previous post described how China built its science and technology infrastructure. This post is about the how the Chinese government engineered technology clusters. Torch has four major parts: Innovation Clusters , Technology Business Incubators (TBIs), Seed Funding (Innofund) and Venture Guiding Fund. Innovation Clusters.
They knew the technology trendsetters in their fields and got us in front of them. In short order they learned how to transition from being customers on the receiving end of a sales pitch to giving one. Back in the 1960’s and 70’s no sane MBA’s would work for a SiliconValley startup.) Order Here. Now In Print!
CustomerDevelopment We were starting Epiphany, my last company. I was out and about in SiliconValley doing what I would now call Customer Discovery trying to understand how marketing departments in large corporations worked. He continued: “I’d like to convince my boss so our company can be your first customer.”
Lessons Learned by Eric Ries Saturday, November 8, 2008 What is customerdevelopment? But too often when its time to think about customers, marketing, positioning, or PR, we delegate it to "marketroids" or "suits." Many of us are not accustomed to thinking about markets or customers in a disciplined way.
63 scientists and engineers in 21 teams made 2,000 customer calls in 8 weeks , turning laboratory ideas into formidable startups. 19 of the 21 teams are moving forward in commercializing their technology. We taught them the business model / customerdevelopment / agile development solution stack. billion U.S.
to make sense of the unstructured feedback received from customers. Steve Blanks 30 years of SiliconValley startup advice. luck… and as one of Steve Blank’s posts today mentioned, you can’t test hypotheses from within your building. Reply Leave a Reply Click here to cancel reply. Order Here. Now In Print!
CustomerDevelopment ) to help you quickly recognize and reverse any incorrect decisions. CustomerDevelopment) to help you quickly recognize and reverse any incorrect decisions.&# Steve Blanks 30 years of SiliconValley startup advice. In a startup it doesn’t matter if you’re 100% right 100% of the time.
Twenty eight years ago I was the bright, young, eager product marketing manager called out to the field to support sales by explaining the technical details of Convergent Technologies products to potential customers. They couldn’t keep up with the fast product development times that were enabled by using standard microprocessors.
The CustomerDevelopment process is the way startups quickly iterate and test each element of their business model , reducing customer and market risk. The first step of CustomerDevelopment is called Customer Discovery. outside the building and test them in front of customers.
But for the last decade “innovation” in Chinese software meant something different than it did in SiliconValley. Entrepreneurs in Beijing were knowledgeable about SiliconValley, entrepreneurship and the state of software and tools available for two reasons. Of course “copy” is too strong a word. Fear of Failure.
Posted on September 14, 2009 by steveblank Over the last 30 years Wall Street’s appetite for technology stocks have changed radically – swinging between unbridled enthusiasm to believing they’re all toxic. Large companies were acquiring technology startups just to get in the game at the same absurd prices.
Some really great stuff in 2010 that aims to help startups around product, technology, business models, etc. First Principles. Steve Blank , January 25, 2010 10 Tips for Adding Game Mechanics to a Non-Gaming Service - ReadWriteStart , September 21, 2010 Startups & VCs: Learn How to Design, Market, & Eat Your Own. -
We’re standing 15 air miles away from the epicenter of technology innovation. I’ve seen the Valley grow from Sunnyvale to Santa Clara to today where it stretches from San Jose to South of Market in San Francisco. I’ve watched the Valley go from Microwave Valley – to Defense Valley – to SiliconValley to Internet Valley.
Hitting “burnout” changed the trajectory of both ends of my career in SiliconValley. Zilog Zilog was my first SiliconValley company where you could utter the customer’s name in public. Recovery That weekend I left the Valley and drove along the coast from San Francisco to Monterey. The bill had come due.
Two years out of the Air Force, serendipity (which would be my lifelong form of career planning) found me in SiliconValley working for my first company: ESL. If you are a practitioner of CustomerDevelopment, ESL was doing it before most us were born. Fred Terman Sent Us In 1953 the U.S.
I’ve spent the last week in Santiago, a guest of Professor Cristóbal García at the Catholic University of Chile as part of Stanford’s Engineering Technology Venture Program. Entrepreneurship and innovation in what I call “Chilecon Valley” is being talked about continually here. Teaching in Chile. Valaparaiso houses.
corporation – starting a new technology division bringing disruptive technology to market at General Electric. One of GE’s new divisions – GE’s Energy Storage – has been given the charter to bring an entirely new battery technology to market. He’s as good as any startup CEO in SiliconValley.
At some point in my career as I began to formulate thoughts about mission and intent, I started to think about the broader role of marketing in a growing technology company. Steve Blanks 30 years of SiliconValley startup advice. on April 10, 2009 at 6:58 am Said: Amazing blog. The Sharp End of the Stick? It became [.]
The previous post described how China built its science and technology infrastructure. This post is about the how the Chinese government engineered technology clusters. Torch has four major parts: Innovation Clusters , Technology Business Incubators (TBIs), Seed Funding (Innofund) and Venture Guiding Fund. Innovation Clusters.
CustomerDevelopment/Lean Startups In hindsight startups and the venture capital community left out the most important first step any startup ought to be doing – hypothesis testing in front of customers- from day one. It’s what my textbook on CustomerDevelopment describes. I was an idiot. Berkeley and at Stanford.
I didn’t recognize the behavior at the time, but anyone who loves technology and gadgets has at one time or another has bought a technology toy – USB memory sticks, iPod Shuffles, umbrellas with LED lights, alarm clocks that talked, Flip Video Cameras, etc. Steve Blanks 30 years of SiliconValley startup advice.
However, you will be dealing with almost daily change, (new customer feedback/insights from a CustomerDevelopment process and technical roadblocks ,) as the company searches for a repeatable and scalable business model. Steve Blanks 30 years of SiliconValley startup advice. You’re not joining a big company.
But he left to work on what he told me he came to do - crack the innovation code of SiliconValley and share it with the rest of the world. He set up Blackbox.vc, a seed accelerator for technology startups (and one of the tour stops for entrepreneurs from around the world.) Max dropped out of Stanford after his first quarter.
In class I teased Todd that while the Navy had me present my Secret History of SiliconValley talk in front of 4,000 cadets at the Naval Post Graduate School , I had yet to hear from the Air Force Academy. In the first year, they had developed a proof of concept around the Xbox Kinect – and Ryan had high hopes for the future.
The percentage of marketing departments to live in the ivory tower rather than get out to meet with customers has got to be staggeringly high. Steve Blanks 30 years of SiliconValley startup advice. Reply Leave a Reply Click here to cancel reply. Order Here. To Order Outside of the U.S. Now In Print! Blog at WordPress.com.
But for the last decade “innovation” in Chinese software meant something different than it did in SiliconValley. Entrepreneurs in Beijing were knowledgeable about SiliconValley, entrepreneurship and the state of software and tools available for two reasons. Of course “copy” is too strong a word. Fear of Failure.
Thirty plus years ago when I came to SiliconValley Asian’s and Indian’s in high technology were a small minority and almost none were running companies or in venture capital. Today SiliconValley, New York and Boston, are magnets for entrepreneurs in the U.S. Entrepreneurs are born not made.
It was the best of times, it was the worst of times Ardent would be my third technology company as a VP of Marketing (Convergent Technologies and MIPS Computers were the other two.) It was my ex boss from Convergent Technologies, “Steve we’ve all just resigned from Convergent and we’re starting a new company.
This was followed by an 8-minute slide presentation describing their customer discovery journey over the 10 weeks. While all the teams used the Mission Model Canvas , (videos here ), CustomerDevelopment and Agile Engineering to build Minimal Viable Products, each of their journeys was unique. Stay tuned. He runs H4X Labs.
Our firm has a portfolio of companies across a broad range of markets and the way we look at it is pretty simple – the deals fall into two types: those with customer/market risk and those with invention risk.” Markets with Customer/Market Risk are those where the unknown is whether customers will adopt the product.
So no post today on entrepreneurship, Secret History of SiliconValley, CustomerDevelopment, Lean Startups, etc. Steve Blanks 30 years of SiliconValley startup advice. Our friends who run the state park surrounding our ranch will join all of us for Thanksgiving dinner. Order Here. Now In Print!
As the emeritus Chief Technology Officer of the United States, he still connects government and SiliconValley. Bill Gross founded Idealab in 1996, making it the longest-running technology incubator alive today. Todd Park convened the team that saved Obamacare.
Steve Blanks 30 years of SiliconValley startup advice. I was between my 7th and 8th and final startup; licking my wounds from Rocket Science, the company I had cratered as my first and last attempt as a startup CEO. Yet when I talked to my venture capital friends, they said, “Well, that’s just how startups work. Order Here.
All teams raised their hands and screamed: we hundreds of angels and dozens of VCs, all of them say they will only fund deals with prototypes, beta customers, first revenue and executive teams all in place, and they say it will be 2 years from now because their coffers are out of cash and LPs in default. Yeah, I said. Bootstrap for years!
We had been attempting to compete by their rules with the same types of technology messages. Up until now all the graphics board companies supplied “technology”, and it was up to the customers to figure out which of these arcane specs was best for their business. Very much in addition to the text.
At a university business plan competition, for the first time they can swim in the sea of expertise that we/I take for granted in the middle of SiliconValley. I love business plan competitions (and with my valley-centric bias, I think Berkeley and Stanford have two of the best.) bplan document is just that. Order Here.
Steve Blanks 30 years of SiliconValley startup advice. Facts are the rock on which you build your strategy and tactics In a startup second-hand facts are almost as useless as opinions. I’ve learned so much! Thanks for sharing! Reply Leave a Reply Click here to cancel reply. Order Here. To Order Outside of the U.S. Now In Print!
Our “Hollywood meets SiliconValley” story played great in SiliconValley, they ate it up in Hollywood, and the business press tripped over themselves to talk to us. Every generation of new technology seems to find a willing audience in naïve journalists and eager readers.
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