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Customer Development for Web Startups

Steve Blank

Customer Development is a technique startups use to quickly iterate and test each part of their business model. How you execute Customer Development varies, depending on your type of business. In my book, “ The Four Steps to the Epiphany ” I use enterprise software as the business model example.

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Customer Development is Not a Focus Group

Steve Blank

Customer Development is all about gathering a list of what features customers want by talking to them, surveying them, or running “focus groups.” The reaction from our software guys was a little less kind. “Are All I had done was proudly go out and get customer input. And it’s certainly not Customer Development.

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Lessons Learned: What is customer development?

Startup Lessons Learned

Lessons Learned by Eric Ries Saturday, November 8, 2008 What is customer development? For software, we have many - you can enjoy a nice long list on Wikipedia. But too often when its time to think about customers, marketing, positioning, or PR, we delegate it to "marketroids" or "suits." This is a common mistake.

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Lessons Learned: Customer Development Engineering

Startup Lessons Learned

Lessons Learned by Eric Ries Sunday, September 7, 2008 Customer Development Engineering Yesterday, I had the opportunity to guest lecture again in Steve Blank s entrepreneurship class at the Berkeley-Columbia executive MBA program. Can this methodology be used for startups that are not exclusively about software?

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Building A Reputation As A Trustworthy Software Developer

The Startup Magazine

A software developer can struggle to establish a good name and reputation initially. There are many mistakes to be made at the start, and many software users do not hesitate to voice their displeasure if they encounter difficulties. Curate Developer Profiles. Things can change with software too. Don’t Overpromise.

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The Entrepreneur's Guide to Customer Development

Startup Lessons Learned

I believe it is the best introduction to Customer Development you can buy. As all of you know, Steve Blank is the progenitor of Customer Development and author of The Four Steps to the Epiphany. Four Steps primarily centers its stories and case studies on B2B hardware and software startups.

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Moneyball and the Investment Readiness Level-video

Steve Blank

I observed that now that we’ve built software to instrument and monitor the progress of new ventures (using LaunchPad Central ), that we are entering the world of evidence-based entrepreneurship and the Investment Readiness Level. 11:31 Instrumenting Startups: Via Launchpad Central Software. Additional videos here.

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