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Customer Development is Not a Focus Group

Steve Blank

Customer Development is all about gathering a list of what features customers want by talking to them, surveying them, or running “focus groups.” Do you understand you are doubling the amount of work you are going to make for generations of software engineers? And it’s certainly not Customer Development.

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Lessons Learned: Customer Development Engineering

Startup Lessons Learned

Lessons Learned by Eric Ries Sunday, September 7, 2008 Customer Development Engineering Yesterday, I had the opportunity to guest lecture again in Steve Blank s entrepreneurship class at the Berkeley-Columbia executive MBA program. Its a nice complement on the product engineering side to his customer development methodology.

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Why Real Learning is Outside the Building, Not Demo Day

Steve Blank

We think teaching teams a formal methodology around the Lean Framework (Business Model design, Customer Development and Agile Engineering) is a natural evolution of how successful incubators/accelerators will build startups. Filed under: Customer Development , Lean LaunchPad , Teaching.

Lean 322
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Massacre at IBM

Steve Blank

Long before there was the Lean Startup, Business Model Canvas or Customer Development there was a guy in Santa Barbara California who had already figured it out. I want to tell you a story about how a team pivoted and succeeded by synchronizing product and customer development. Filed under: Customer Development.

San Jose 261
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Lean Startup at Scale

Startup Lessons Learned

But we couldn''t have identified this without having clear metrics (that high bug count) to assess our development process. Here''s the simplest form of that cycle: Week -1 - Planning/End-of-Cycle - Software engineers are planning: writing specifications, doing light prototyping, and experimentation.

Lean 167
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SuperMac War Story 10: The Video Spigot « Steve Blank

Steve Blank

Unintended Consequences – Video Editing As these boards are flying out the door, one of the software engineers at SuperMac got to thinking about what did you do with video once you did get it into a computer – so he wrote the first Quicktime-based video editor which we called ReelTime. Adobe renamed ReelTime to Adobe Premiere.

Video 190
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The Lean Startup SXSW 2013

Startup Lessons Learned

Software Engineer Steven VanRoekel CIO Dan Greenberg Co-Founder & CEO CHECK OUT THE AGENDA. > Nicole Lazzaro President Udi Nir CTO NEW! Seth Sternberg Co-Founder & CEO Scott Chacon CIO Kevin Hale Senior Product Manager NEW! Juan Diego Calle CEO Dharmesh Shah Co-founder & CTO Ross Snyder Sr.

Lean 165