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Two methods, Design Thinking and CustomerDevelopment (the core of the Lean Startup) provide the tactical day-to-day process of how to turn ideas into products. . While they both emphasize getting out of the building and taking to customers, they’re not the same.
I asked Tsutsumi-san to write a guest post for my blog to describe his experience with CustomerDevelopment in Japan. After helping build the first Ethernet switch startup, I was attracted by Asynchronous Transfer Mode 25Mbit/sec technology, (ATM25) which was 2.5x But customers didn’t agree. ————-.
CustomerDevelopment is all about gathering a list of what features customers want by talking to them, surveying them, or running “focus groups.” Gathering feature requests from customers is not what marketing should be doing in a startup. And it’s certainly not CustomerDevelopment.
At dinner last week, my long time friend Dave Jilk (we just celebrated our 30th friendship anniversary) tossed a hypothesis at me that as people age, they resist adopting new technologies. People working in information technology tend to take a producer perspective. The essay follows. I think he totally nails it. What do you think?
We think teaching teams a formal methodology around the Lean Framework (Business Model design, CustomerDevelopment and Agile Engineering) is a natural evolution of how successful incubators/accelerators will build startups. Technology in search of a market. The next customer segment we tried was startup founders.
The previous post described how China built its science and technology infrastructure. This post is about the how the Chinese government engineered technology clusters. Torch has four major parts: Innovation Clusters , Technology Business Incubators (TBIs), Seed Funding (Innofund) and Venture Guiding Fund. Innovation Clusters.
Other pivots involved moving from a platform technology to become a product supplier, moving from a therapeutic drug to a diagnostic or moving from a device that required a PMA to one that required a 510(k). For example when one team found the right customer, they changed the core technology (the basis of their original idea!)
To fill this gap I wrote The Four Steps to the Epiphany , a book about the CustomerDevelopment process and how it changes the way startups are built. In the last decade it’s become clear that companies are facing continuous disruption from globalization, technology shifts, rapidly changing consumer tastes, etc.
Dino Vendetti a VC at Bay Partners, moved up to Bend, Oregon on a mission to engineer Bend into a regional technology cluster. Over the years Dino and I brainstormed about how Lean entrepreneurship would affect regional development. While the technology gap is closing, what’s still missing in local regions is early stage capital.
For those of you who have been following the discussion, a Lean Startup is Eric Ries ’s description of the intersection of CustomerDevelopment , Agile Development and if available, open platforms and open source. The CustomerDevelopment process (and the Lean Startup) is one way to do that.
Posted on September 14, 2009 by steveblank Over the last 30 years Wall Street’s appetite for technology stocks have changed radically – swinging between unbridled enthusiasm to believing they’re all toxic. Large companies were acquiring technology startups just to get in the game at the same absurd prices.
The CustomerDevelopment process is the way startups quickly iterate and test each element of their business model , reducing customer and market risk. The first step of CustomerDevelopment is called Customer Discovery. outside the building and test them in front of customers.
Some really great stuff in 2010 that aims to help startups around product, technology, business models, etc. First Principles. Steve Blank , January 25, 2010 10 Tips for Adding Game Mechanics to a Non-Gaming Service - ReadWriteStart , September 21, 2010 Startups & VCs: Learn How to Design, Market, & Eat Your Own. -
CustomerDevelopment ) to help you quickly recognize and reverse any incorrect decisions. CustomerDevelopment) to help you quickly recognize and reverse any incorrect decisions.&# My advice was to start a policy of making reversible decisions before anyone left his office or before a meeting ended.
—— I was invited to Finland as part of Stanford’s Engineering Technology Venture Program partnership with Aalto University. Filed under: Business Model versus Business Plan , CustomerDevelopment , Teaching , Technology , Venture Capital. This is the first of two posts about Finland and entrepreneurship.
Over time, innovations outside the company (demographic, cultural, new technologies, etc.) The company loses customers, then revenues and profits decline and it eventually gets acquired or goes out of business. valued by their existing customers – fairly well. outpace an existing company’s business model.
I was invited to Finland as part of Stanford’s Engineering Technology Venture Program partnership with Aalto University. The young entrepreneurs I met are bringing impressive energy and intelligence to their goal of building one of Europe’s leading technology hubs in Helsinki.
Over the last two and a half years the National Science Foundation I-Corps has taught over 300 teams of scientists how to commercialize their technology and how to fail less, increasing their odds for commercial success. Filed under: CustomerDevelopment , Lean LaunchPad , Life Sciences , National Science Foundation.
In 2007, I graduated United States Air Force Academy as a computer engineer and entered the Air Force’s acquisition corps , excited and confident about my ability to bring technology to bear for our airmen. In the first year, they had developed a proof of concept around the Xbox Kinect – and Ryan had high hopes for the future.
corporation – starting a new technology division bringing disruptive technology to market at General Electric. One of GE’s new divisions – GE’s Energy Storage – has been given the charter to bring an entirely new battery technology to market. He’s as good as any startup CEO in Silicon Valley. So why this post?
They knew the technology trendsetters in their fields and got us in front of them. In short order they learned how to transition from being customers on the receiving end of a sales pitch to giving one.
CustomerDevelopment We were starting Epiphany, my last company. I was out and about in Silicon Valley doing what I would now call Customer Discovery trying to understand how marketing departments in large corporations worked. See part one for the first time it happened. This time it was serious. Good stuff too.
It was designed to bring together many of the new approaches to building a successful startup – customerdevelopment, agile development, business model generation and pivots. The first class was an introduction to the concepts of business model design and customerdevelopment. The Adventure Begins.
The previous post described how China built its science and technology infrastructure. This post is about the how the Chinese government engineered technology clusters. Torch has four major parts: Innovation Clusters , Technology Business Incubators (TBIs), Seed Funding (Innofund) and Venture Guiding Fund. Innovation Clusters.
63 scientists and engineers in 21 teams made 2,000 customer calls in 8 weeks , turning laboratory ideas into formidable startups. 19 of the 21 teams are moving forward in commercializing their technology. We taught them the business model / customerdevelopment / agile development solution stack. billion U.S.
I’ve spent the last week in Santiago, a guest of Professor Cristóbal García at the Catholic University of Chile as part of Stanford’s Engineering Technology Venture Program. Here’s the course announcement from Professor Vergara (in English): CustomerDevelopment Course in Chile – Lean Launchpad. Teaching in Chile.
To fill this gap I wrote The Four Steps to the Epiphany , a book about the CustomerDevelopment process and how it changes the way startups are built. In the last decade it’s become clear that companies are facing continuous disruption from globalization, technology shifts, rapidly changing consumer tastes, etc.
student of our MS&E department at Stanford ,) where they are set on being a leader in developing the management science of entrepreneurship. The most visible step was the first International Business Model Competition , hosted by the BYU Rollins Center for Entrepreneurship and Technology. What’s A Startup?
We’re here for Greycroft’s CEO Summit – a gathering of the CEO’s of their portfolio companies with guest speakers covering topics including how to build your team, PR, customerdevelopment, etc. It is the key to “customerdevelopment” that Steve Blank talks about. I’m going to save that for a future blog post.
Though they’re familiar with technology in the valley, I picked up some important cultural difference from students and startup engineers I talked to. Filed under: China , CustomerDevelopment , Technology , Venture Capital. China CustomerDevelopmentTechnology Venture Capital' Fear of Failure.
We didn’t know it at the time, but with that investment we had paid for front-row VIP seats to witness the origins of CustomerDevelopment and the Lean Startup. The DC, Maryland, and Virginia (DMV) region represents the most fertile science and technology region in the country with about $30 billion in federally-funded R&D.
I know that this all seems obvious now with the movements started by Steven Blank ( Four Steps of Epiphany ) with the whole CustomerDevelopment processes / Lean Startup movements also popularized by people like Eric Ries. I used to always tell my development team, “you need to design a product that my dad could use.
Zilog Zilog was my first Silicon Valley company where you could utter the customer’s name in public. Zilog produced one of the first 8-bit microprocessors , the Z-80 (competing at the time with Intel’s 8080 , Motorola 6800, and MOS Technology 6502.) Burnout can turn productive employees into emotional zombies and destroy careers.
He set up Blackbox.vc, a seed accelerator for technology startups (and one of the tour stops for entrepreneurs from around the world.) Filed under: CustomerDevelopment , Teaching , Venture Capital. They went to work gathering deep knowledege of what makes successful Internet startups. And they’re just getting started.
The UCSF Office of Innovation and Technology ( Erik Lium and Stephanie Marrus) is the reason the program exists. Filed under: CustomerDevelopment , Life Sciences , Teaching. CustomerDevelopment Life Sciences Teaching' This can be taught.
At some point in my career as I began to formulate thoughts about mission and intent, I started to think about the broader role of marketing in a growing technology company. on April 10, 2009 at 6:58 am Said: Amazing blog. The Sharp End of the Stick? It became [.] com) , on June 1, 2009 at 4:21 pm Said: [.]
And finally this bill acknowledges that networks of entrepreneurs and mentors are critical in getting technologies translated from the lab to the marketplace. While a few of the I-Corps teams are in web/mobile/cloud, most are working on advanced technology projects that don’t make TechCrunch. Why This Matters.
We’re standing 15 air miles away from the epicenter of technology innovation. I’ve been asked to talk today about the future of Innovation – typically that involves giving you a list of hot technologies to pay attention to – technologies like machine learning. In fact, it’s not about any specific new technologies.
As the emeritus Chief Technology Officer of the United States, he still connects government and Silicon Valley. Bill Gross founded Idealab in 1996, making it the longest-running technology incubator alive today. He’ll talk about making a profit and making a difference in a conversation with New Media Ventures’ Christie George.
This was followed by an 8-minute slide presentation describing their customer discovery journey over the 10 weeks. While all the teams used the Mission Model Canvas , (videos here ), CustomerDevelopment and Agile Engineering to build Minimal Viable Products, each of their journeys was unique. Stay tuned. He runs H4X Labs.
CustomerDevelopment/Lean Startups In hindsight startups and the venture capital community left out the most important first step any startup ought to be doing – hypothesis testing in front of customers- from day one. It’s what my textbook on CustomerDevelopment describes. I was an idiot. Berkeley and at Stanford.
However, you will be dealing with almost daily change, (new customer feedback/insights from a CustomerDevelopment process and technical roadblocks ,) as the company searches for a repeatable and scalable business model. This means you still need to have a resilient personality, and be agile. You’re not joining a big company.
Because of increased competition, changing customer expectations and innovative technology breakthroughs, the introduction of new equipment/merchandise, or updated versions of existing merchandise, can help drive sales and differentiate your business. Introduce New Merchandise As It Becomes Available.
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