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Driving Corporate Innovation: Design Thinking vs. Customer Development

Steve Blank

Two methods, Design Thinking and Customer Development (the core of the Lean Startup) provide the tactical day-to-day process of how to turn ideas into products. . While they both emphasize getting out of the building and taking to customers, they’re not the same.

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Customer Development in Japan: a History Lesson

Steve Blank

I asked Tsutsumi-san to write a guest post for my blog to describe his experience with Customer Development in Japan. After helping build the first Ethernet switch startup, I was attracted by Asynchronous Transfer Mode 25Mbit/sec technology, (ATM25) which was 2.5x But customers didn’t agree. ————-.

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Customer Development is Not a Focus Group

Steve Blank

Customer Development is all about gathering a list of what features customers want by talking to them, surveying them, or running “focus groups.” Gathering feature requests from customers is not what marketing should be doing in a startup. And it’s certainly not Customer Development.

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Accelerating Technology Change and Continuous Learning

Feld Thoughts

At dinner last week, my long time friend Dave Jilk (we just celebrated our 30th friendship anniversary) tossed a hypothesis at me that as people age, they resist adopting new technologies. People working in information technology tend to take a producer perspective. The essay follows. I think he totally nails it. What do you think?

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Why Real Learning is Outside the Building, Not Demo Day

Steve Blank

We think teaching teams a formal methodology around the Lean Framework (Business Model design, Customer Development and Agile Engineering) is a natural evolution of how successful incubators/accelerators will build startups. Technology in search of a market. The next customer segment we tried was startup founders.

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China’s Torch Program – the glow that can light the world (Part 2 of 5)

Steve Blank

The previous post described how China built its science and technology infrastructure. This post is about the how the Chinese government engineered technology clusters. Torch has four major parts: Innovation Clusters , Technology Business Incubators (TBIs), Seed Funding (Innofund) and Venture Guiding Fund. Innovation Clusters.

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Moneyball and the Investment Readiness Level-video

Steve Blank

15:22 NASA and Technology Readiness Level (TRL). Startup Tools here Filed under: Customer Development , Lean LaunchPad , Teaching , Venture Capital. Customer Development Lean LaunchPad Teaching Venture Capital' 3:36 The 3 Components of the Lean Startup. 11:31 Instrumenting Startups: Via Launchpad Central Software.

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