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A New Way to Teach Entrepreneurship – The Lean LaunchPad at Stanford: Class 1

Steve Blank

It was designed to bring together many of the new approaches to building a successful startup – customer development, agile development, business model generation and pivots. The first class was an introduction to the concepts of business model design and customer development. The Adventure Begins.

Lean 307
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5 Tips to Becoming a More Customer Centric Organization

Both Sides of the Table

He published our first wiki where the whole list of potential features were outlined. He made customer-to-customer dialog possible and visible. Where we designed what we perceived to be a simple product they turned the customer development process it into a science. It was Salesforce.com.

Customer 280
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Why we need to teach MBA’s about modern entrepreneurship (and what Harvard Business School is doing about it)

Startup Lessons Learned

In fact, this crisis was at the heart of Steve Blank ’s original impetus to develop customer development as an alternative set of milestones to use for startups.) I'm hoping we'll get this hosted on a wiki soon.) I also frequently see the reverse. General management is supposed to be orderly, “strategic” and mostly calm.

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The Lean LaunchPad – Teaching Entrepreneurship as a Management Science

Steve Blank

We’ll build the class around the business model / customer development / agile development solution stack. Instead you will be getting your hands dirty talking to customers, partners, competitors, as you encounter the chaos and uncertainty of how a startup actually works. Start your blog/wiki/journal.

Wiki 318
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Episode 3: Smart Bear Live!

A Smart Bear: Startups and Marketing for Geeks

Because then you’d miss out on: Whether it’s better experience to build a complete, tiny startup or to do more in-depth customer development for a meatier problem. So that means stuff like thinking about what a business model might be, it does mean customer development. So I have a question for you, Jason.

Cofounder 208
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The LeanLaunch Pad at Stanford – Class 2: Business Model Hypotheses

Steve Blank

Start their team’s blog/wiki/journal to record their progress during for the class. ——— Next week each team tests their value proposition hypotheses (their product/service) and reports the results of face-to-face customer discovery. At what point would you say that your hypotheses wasn’t even close to correct?

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Lessons Learned: What is customer development?

Startup Lessons Learned

Lessons Learned by Eric Ries Saturday, November 8, 2008 What is customer development? But too often when its time to think about customers, marketing, positioning, or PR, we delegate it to "marketroids" or "suits." Many of us are not accustomed to thinking about markets or customers in a disciplined way.