Customer Customer Development Dividend Metrics 
Startup Lessons Learned
MARCH 25, 2010
Defective prototype code was as often thrown out (because customers didnt want it) as it was fixed (when customers did). Hence, cutting corners often paid huge dividends. Two Ways to Hold Entrepreneurs Accountable Beware of Vanity Metrics For Startups, How Much Process Is Too Much?
Startup Lessons Learned
SEPTEMBER 15, 2008
In my experience, the majority of changes we made to products have no effect at all on customer behavior. Thats when this approach can pay huge dividends. The report is set up to show you what happened to customers who registered in that period (a so-called cohort analysis ). First of all, why split-test?
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Steve Blank
JANUARY 21, 2013
The first month of customer discovery for most of their initiatives relied too much on conversations within the Princeton University community itself (fellow students, faculty and admin). Align and train mentors to embrace customer development. If you do, my bet is on these talented, motivated and well-prepared undergraduates.
Startup Lessons Learned
FEBRUARY 20, 2009
These changes pay increasing dividends, because each improvement now direclty frees up somebody in QA at the same time as reducing the total time of the certification step. The Entrepreneur’s Guide to Customer Development ► June (3) What is a startup? No departments The Five Whys for Startups (for Harvard Business R.
Startup Lessons Learned
OCTOBER 19, 2009
Unfortunately, after months or even years of development, many companies discover that customers arent willing to buy their new wares. Thats why some entrepreneurs are trying another approach to product launches: marketing a product online before spending much on research and development or inventory.
Startup Lessons Learned
JULY 2, 2009
When customers are affected, try to have someone who experienced the customer problem first-hand, like the customer service rep who took the calls from angry customers. Luckily, in most prevention situations, even the first few steps in prevention can pay time-savings dividends quickly.
Startup Lessons Learned
JANUARY 28, 2009
They have a product that has a moderate number of customers. Its well done, looks professional, and the customers that use it like it a lot. Most of all, I encouraged them to start talking to their most passionate customers and running some big experiments based on that feedback. Only pay for benefits to customers.
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