Customer Customer Development Forecast Leadership 
Steve Blank
NOVEMBER 16, 2009
I was in New York last week with my class at Columbia University and several events made me realize that the Customer Development model needs to better describe its fit with web-based businesses. In it, I got asked a question I often hear: “What if we have a web-based business that doesn’t have revenue or paying customers?
Steve Blank
FEBRUARY 13, 2024
The moment I saw the product I knew every one of my professional graphics customers (ad agencies, freelancers, photo studios, etc.) But every graphics professional did own a CDROM drive but most didn’t own a high-resolution film scanner – and PhotoCD would have been perfect for them – and the perfect launch customer.
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Steve Blank
SEPTEMBER 3, 2009
This post describes how the traditional product development model distorts startup sales, marketing and business development. Finally, I’ll write about how Eric Ries and the Lean Startup concept provided the equivalent model for product development activities inside the building and neatly integrates customer and agile development.
Up and Running
NOVEMBER 10, 2015
Our LivePlan customers are entrepreneurs, our founder and staff have run and sold companies, the Bplans readers are aspiring entrepreneurs (or actual entrepreneurs), and as I sell my own handmade jewelry, I like to think I have a very small claim to the title. Your customer. At Palo Alto Software, I am surrounded by entrepreneurs.
Startup Lessons Learned
SEPTEMBER 30, 2008
When Ive asked mentors of mine who have worked in big companies about the role of the CTO, they usually talk about the importance of being the external face of the companys technology platform; an evangelist to developers, customers, and employees. Thats an important job, for sure, and Ive been called upon to do it from time to time.
Steve Blank
OCTOBER 1, 2009
corporation, and by extension Sloan laid the foundation for America’s economic leadership in the 20th century. Modern Corporation Marketing At the same time General Motors also revolutionized automotive marketing by creating multiple brands of cars, each with its own identity targeted at a specific economic bracket of American customers.
Startup Lessons Learned
FEBRUARY 7, 2013
The Embrace infant warmer was developed - by getting out of the country -- and how Rob Emrich learned and scaled his non-profit, Road of Life. BetaBrand building apparel MVPs and testing them quickly with targeted customer communities. Social entrepreneurs take note!) The result: a new idea I called The Lean Startup. It's a big tent.
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