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Customer Development in Japan: a History Lesson

Steve Blank

I asked Tsutsumi-san to write a guest post for my blog to describe his experience with Customer Development in Japan. But customers didn’t agree. This made me believe deeply in the extreme importance of talking to customers before investing time and money, something I took to my next startup. The Crater in my rookie days.

Japan 305
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Driving Corporate Innovation: Design Thinking vs. Customer Development

Steve Blank

I’ve been spending some time with large companies that are interested in using Lean methods. Two methods, Design Thinking and Customer Development (the core of the Lean Startup) provide the tactical day-to-day process of how to turn ideas into products. . Here’s why.

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Customer Development for Web Startups

Steve Blank

Customer Development is a technique startups use to quickly iterate and test each part of their business model. How you execute Customer Development varies, depending on your type of business. Ash Maurya , the CEO of WiredReach, has extended my work by building a model of Customer Development for Web Startups.

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How To Build a Web Startup – Lean LaunchPad Edition

Steve Blank

As part of our Lean LaunchPad classes at Stanford, Berkeley, Columbia and for the National Science Foundation, students build a startup in 8 weeks using Business Model Design + Customer Development. How To Build a Web Startup – The Lean LaunchPad Edition. Get customers to the site. Craft company hypotheses.

Lean 334
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Customer Development is Not a Focus Group

Steve Blank

Customer Development is all about gathering a list of what features customers want by talking to them, surveying them, or running “focus groups.” As the engineers were busy rearchitecting the original Stanford MIPS chip into a commercial product, one of my jobs was to find out what features customers wanted.

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Beyond the Lemonade Stand: How to Teach High School Students Lean Startups

Steve Blank

While the Lean LaunchPad class has been adopted by Universities and the National Science Foundation, the question we get is, “Can students in K-12 handle an experiential entrepreneurship class?” Customer Discovery in the Real World. These two startups served as the students’ introduction to customer development methodology.

Lean 335
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The Air Force Academy Gets Lean

Steve Blank

Todd Branchflower took my Lean LaunchPad class having been entrepreneurial enough to convince the Air Force send him to Stanford to get his graduate engineering degree. The way our process worked, customers were just a stakeholder that provided input – not drivers of the process. ——-. Doing it Wrong.

Lean 271