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This week they were testing who the customer, user, payer for the product will be (and discovering if they have a multi-sided business model , one with both buyers and sellers.) The news from customers was not good. talk to more customers? Which value added services do public clouds want to attract customers for?
By now the nine teams in our Stanford Lean LaunchPad Class were formed, In the four days between team formation and this class session we tasked them to: Write down their initial hypotheses for the 9 components of their company’s business model (who are the customers? what’s the product? what distribution channel? in Control Systems.
63 scientists and engineers in 21 teams made ~ 2,000 customer calls in 10 weeks , turning laboratory ideas into formidable startups. Principal Investigator: Stephen DiMagno University of Nebraska-Lincoln. We now know how to reduce customer and market risk for new ventures. If you can’t see the video above, click here.
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