Customer Customer Development Redemption 
Steve Blank
SEPTEMBER 7, 2009
Finally, I’ll write about how Eric Ries and the Lean Startup concept provided the equivalent model for product development activities inside the building and neatly integrates customer and agile development. Three to six months after first customer ship, if Sales starts missing its numbers, the board gets concerned.
Steve Blank
FEBRUARY 23, 2009
Eighty some pages later I realized that a) I had some great war stories as a good marketeer and failed CEO, b) I’d have to pay my wife and kids to read them, c) the three of them were probably the entire total available market, and d) when I looked at what I had done and what other entrepreneurs had done at their startups, that there was a pattern.
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Steve Blank
MAY 17, 2011
My third story is about Failure and Redemption. Customers voted with their wallets and didn’t buy our products. We let our customers, our investors, and our employees down. Startups were actually like explorers—searching for a new world, where everything—customers, markets, prices—were unknown and new.
Steve Blank
FEBRUARY 23, 2009
This product development diagram had become part of the DNA of Silicon Valley. a customer before you try and build a business. That’s in stark contrast to the traditional Product Development Model where it’s expected a customer is already there and waiting and it’s simply a matter of [.]
Steve Blank
OCTOBER 22, 2009
Getting Out of the Building Wasn’t Entertainment – Discovery and Validation Now that I was the master of the “facts” about customer needs in these specialized vertical markets , and with my team of vertical marketers , I thought I had achieved absolution and redemption. I had needed to ask customers four simple questions.
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