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Two methods, Design Thinking and CustomerDevelopment (the core of the Lean Startup) provide the tactical day-to-day process of how to turn ideas into products. . While they both emphasize getting out of the building and taking to customers, they’re not the same. Here’s why.
I asked Tsutsumi-san to write a guest post for my blog to describe his experience with CustomerDevelopment in Japan. After helping build the first Ethernet switch startup, I was attracted by Asynchronous Transfer Mode 25Mbit/sec technology, (ATM25) which was 2.5x But customers didn’t agree. ————-.
CustomerDevelopment is all about gathering a list of what features customers want by talking to them, surveying them, or running “focus groups.” As the engineers were busy rearchitecting the original Stanford MIPS chip into a commercial product, one of my jobs was to find out what features customers wanted.
As organizations we have become more open and I believe this is great for businesses and their customers. We spent time out in the marketplace talking with customers, looking at their solutions, comparing ourselves with our competition and then squirreling ourselves away in our offices designing our next set of features.
We think teaching teams a formal methodology around the Lean Framework (Business Model design, CustomerDevelopment and Agile Engineering) is a natural evolution of how successful incubators/accelerators will build startups. Given something tangible, customers were able to start gauging their willingness to use and pay.
—— When I wrote Four Steps to the Epiphany and the Startup Owners Manual , I believed that Life Sciences startups didn’t need Customer Discovery. For example when one team found the right customer, they changed the core technology (the basis of their original idea!) used to serve those customers.
The class has talked to 1,440 customers to date.). The UCSF Office of Innovation and Technology ( Erik Lium and Stephanie Marrus) is the reason the program exists. The teams present what they learned talking to 10-15 customer/week, and get comments, suggestions and critiques from their teaching team.
It was not only my secret weapon in thinking about new startup strategies, it also gave me a view of the management issues my customers were dealing with. To fill this gap I wrote The Four Steps to the Epiphany , a book about the CustomerDevelopment process and how it changes the way startups are built.
The previous post described how China built its science and technology infrastructure. This post is about the how the Chinese government engineered technology clusters. Torch has four major parts: Innovation Clusters , Technology Business Incubators (TBIs), Seed Funding (Innofund) and Venture Guiding Fund. Innovation Clusters.
Dino Vendetti a VC at Bay Partners, moved up to Bend, Oregon on a mission to engineer Bend into a regional technology cluster. Over the years Dino and I brainstormed about how Lean entrepreneurship would affect regional development. While the technology gap is closing, what’s still missing in local regions is early stage capital.
At dinner last week, my long time friend Dave Jilk (we just celebrated our 30th friendship anniversary) tossed a hypothesis at me that as people age, they resist adopting new technologies. People working in information technology tend to take a producer perspective. The essay follows. I think he totally nails it. What do you think?
For those of you who have been following the discussion, a Lean Startup is Eric Ries ’s description of the intersection of CustomerDevelopment , Agile Development and if available, open platforms and open source. And most startup code and features end up on the floor as customers never really wanted them.
In today’s hypercompetitive, customer-driven business world, you need to look at new ways to make your business stand out. By exploring customer service initiatives, new sales channels, and private label financing, to name a few, you can attract and keep new customers. Improve the Customer Experience.
The CustomerDevelopment process is the way startups quickly iterate and test each element of their business model , reducing customer and market risk. The first step of CustomerDevelopment is called Customer Discovery. outside the building and test them in front of customers. How can I help?”
This week they were testing who the customer, user, payer for the product will be (and discovering if they have a multi-sided business model , one with both buyers and sellers.) The news from customers was not good. talk to more customers? Which value added services do public clouds want to attract customers for?
Over the last two and a half years the National Science Foundation I-Corps has taught over 300 teams of scientists how to commercialize their technology and how to fail less, increasing their odds for commercial success. gather data essential to customer partnerships/collaboration/purchases before doing the science.
In 2007, I graduated United States Air Force Academy as a computer engineer and entered the Air Force’s acquisition corps , excited and confident about my ability to bring technology to bear for our airmen. The way our process worked, customers were just a stakeholder that provided input – not drivers of the process.
Some really great stuff in 2010 that aims to help startups around product, technology, business models, etc. First Principles. Steve Blank , January 25, 2010 10 Tips for Adding Game Mechanics to a Non-Gaming Service - ReadWriteStart , September 21, 2010 Startups & VCs: Learn How to Design, Market, & Eat Your Own. -
Posted on September 14, 2009 by steveblank Over the last 30 years Wall Street’s appetite for technology stocks have changed radically – swinging between unbridled enthusiasm to believing they’re all toxic. In this time, building a successful business meant building a company that had paying customers quarter after quarter.
While the last post was titled “ You Know You’re Getting Close to Your Customers When They Offer You a Job “, this post should probably be titled, “You Know You’re Getting Close to Your Customers When You Offer Them a Job.&# They knew the technology trendsetters in their fields and got us in front of them.
Over time, innovations outside the company (demographic, cultural, new technologies, etc.) The company loses customers, then revenues and profits decline and it eventually gets acquired or goes out of business. valued by their existing customers – fairly well. outpace an existing company’s business model. Lessons Learned.
by Bill Lee, author of “ The Hidden Wealth of Customers: Realizing the Untapped Value of Your Most Important Asset “. Talented product developers. No one can truly understand your customers or genuinely share their interests unless she is a customer herself. Your most powerful growth engine is your existing customer.
Since every situation is unique, there is no perfect solution to any engineering, customer or competitor problem, and you shouldn’t agonize over trying to find one. An example of a reversible decision could be adding a product feature, a new algorithm in the code, targeting a specific set of customers, etc.
CustomerDevelopment We were starting Epiphany, my last company. I was out and about in Silicon Valley doing what I would now call Customer Discovery trying to understand how marketing departments in large corporations worked. He continued: “I’d like to convince my boss so our company can be your first customer.”
It was designed to bring together many of the new approaches to building a successful startup – customerdevelopment, agile development, business model generation and pivots. Even if they did, what if the assumption – that we had developed a better approach to teaching entrepreneurship – was simply mistaken?
I was invited to Finland as part of Stanford’s Engineering Technology Venture Program partnership with Aalto University. The young entrepreneurs I met are bringing impressive energy and intelligence to their goal of building one of Europe’s leading technology hubs in Helsinki.
—— I was invited to Finland as part of Stanford’s Engineering Technology Venture Program partnership with Aalto University. Filed under: Business Model versus Business Plan , CustomerDevelopment , Teaching , Technology , Venture Capital. This is the first of two posts about Finland and entrepreneurship.
I’ve spent the last week in Santiago, a guest of Professor Cristóbal García at the Catholic University of Chile as part of Stanford’s Engineering Technology Venture Program. Here’s the course announcement from Professor Vergara (in English): CustomerDevelopment Course in Chile – Lean Launchpad. Teaching in Chile.
corporation – starting a new technology division bringing disruptive technology to market at General Electric. One of GE’s new divisions – GE’s Energy Storage – has been given the charter to bring an entirely new battery technology to market. Corporate elephants can dance. So why this post?
63 scientists and engineers in 21 teams made 2,000 customer calls in 8 weeks , turning laboratory ideas into formidable startups. 19 of the 21 teams are moving forward in commercializing their technology. We taught them the business model / customerdevelopment / agile development solution stack. billion U.S.
It was not only my secret weapon in thinking about new startup strategies, it also gave me a view of the management issues my customers were dealing with. To fill this gap I wrote The Four Steps to the Epiphany , a book about the CustomerDevelopment process and how it changes the way startups are built.
student of our MS&E department at Stanford ,) where they are set on being a leader in developing the management science of entrepreneurship. The most visible step was the first International Business Model Competition , hosted by the BYU Rollins Center for Entrepreneurship and Technology. What’s A Startup?
by Tom Panaggio, author of “ The Risk Advantage: Embracing the Entrepreneur’s Unexpected Edge “ Here’s one of business’s dirty little secrets: Many business owners prefer to keep their customers at arm’s length. Nobody likes feeling unimportant, and with all of the choices out there today, customers don’t have to settle for it.
We’re here for Greycroft’s CEO Summit – a gathering of the CEO’s of their portfolio companies with guest speakers covering topics including how to build your team, PR, customerdevelopment, etc. It is the key to “customerdevelopment” that Steve Blank talks about. I’m going to save that for a future blog post.
Over 44 classes have embedded the business model canvas and/or Customer Discovery including a year-long course taken by every single one of its bioengineering majors. We didn’t know it at the time, but with that investment we had paid for front-row VIP seats to witness the origins of CustomerDevelopment and the Lean Startup.
Though they’re familiar with technology in the valley, I picked up some important cultural difference from students and startup engineers I talked to. Filed under: China , CustomerDevelopment , Technology , Venture Capital. China CustomerDevelopmentTechnology Venture Capital' Fear of Failure.
The previous post described how China built its science and technology infrastructure. This post is about the how the Chinese government engineered technology clusters. Torch has four major parts: Innovation Clusters , Technology Business Incubators (TBIs), Seed Funding (Innofund) and Venture Guiding Fund. Innovation Clusters.
This class is built on conducting in-person of interviews with customers/ beneficiaries and stakeholders, but due to the pandemic, teams now had to do all their customer discovery via a computer screen. How would customer interviews work via video? See here for an extended discussion of remote customer discovery.).
He set up Blackbox.vc, a seed accelerator for technology startups (and one of the tour stops for entrepreneurs from around the world.) We found 4 different major groups of startups that all have very different behavior regarding customer acquisition, time, product, market and team. And they’re just getting started.
We’re standing 15 air miles away from the epicenter of technology innovation. I’ve been asked to talk today about the future of Innovation – typically that involves giving you a list of hot technologies to pay attention to – technologies like machine learning. In fact, it’s not about any specific new technologies.
Zilog Zilog was my first Silicon Valley company where you could utter the customer’s name in public. Zilog produced one of the first 8-bit microprocessors , the Z-80 (competing at the time with Intel’s 8080 , Motorola 6800, and MOS Technology 6502.) Burnout can turn productive employees into emotional zombies and destroy careers.
Five Easy Pieces – The Marketing Mission After a few months of talking to customers , talking to our channel and working with sales we defined the marketing Mission (our job) was to: Help Sales deliver $25 million in sales with a 45% gross margin. Two paragraphs, Five bullets. It didn’t take more.
Providing exceptional customer service has long been seen as a competitive advantage. Social media, mobile technologies and altering demographics present businesses of every size with tremendous opportunities. When a customer feels that his/her business is welcomed, appreciated and valued, the result will be repeat business.
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