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Why Some Startups Win

Steve Blank

His company had marched through customer discovery, learning about the customer problem, validated solutions and was now scaling sales and marketing. But he was getting uneasy that as his headcount was growing the productivity of his marketing department seemed to be rapidly declining. Help Engineering understand customer needs.

Startup 329
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The Secret Sauce Of Start-Up Success

YoungUpstarts

You want the starting market you have chosen to be narrow enough to allow your product/service to be easily differentiated, but not so narrow that there isn’t enough market for the business to be viable. Now with your deep insights, you can start to define the unique value you bring to the customer. Sound harsh?

Georgia 238
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How to Create a Compelling Unique Selling Proposition

ConversionXL

Why should customers buy from you? In this guide, you’ll learn how to differentiate your business and attract your ideal customers by creating a unique selling proposition. How a unique selling proposition (USP) attracts better customers and builds your brand (and where marketers get it wrong).

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How to Make Product Pages That Sell

Up and Running

Product descriptions are meant to convince customers to buy things, right? But if a shopper can’t find your product description, it will never work its magic. That’s why you need to make sure that your product descriptions pop up higher in the search rankings. But what if you’re selling generic products, like t-shirts?

Product 101
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Search Intent: How to Analyze and Optimize Your Site

ConversionXL

A Moz article offers an example of informational modifiers for products: [product name] what is [product name] how does [product name] work how do I use [product name]. Customers use search engines from initial consideration through the purchase—and past it. Image source ).

Search 126
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LinkedIn's Series B Pitch to Greylock: Pitch Advice for Entrepreneurs

reidhoffman.org

An understanding of product-market fit? What’s your differential business strategy? Your differential growth strategy? Your differential product? This is mostly a mistake slide because customer slides are more appropriate for enterprise pitches. Why are you going to break out of the pack?

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Five Tips For Startups And Small Businesses To Improve Their Customer Service

crowdSPRING Blog

A few days ago, Gary Vaynerchuk and I exchanged a few thoughts on Twitter about customer service. Real relationships are nearly always better (and more important) than customer service. Moreover, there’s a big difference between great customer service and poor customer service.